Maxine Drake

APRIL 10, 2025

Because I believe your treatment menu is also a marketing strategy. The right mix of services should reflect your skillset, support your brand promise, and align with what your ideal clients are actually looking for. On the esthetic side, estheticians play a key role in client education, skincare services, and building trust.

Medical 52

Medical Med Spa Chemical Peels Social Media 52

My Salon Suite

APRIL 2, 2024

Earth Month is here and it’s the perfect time for MY SALON Suite Members to join the global movement towards sustainability. By embracing green initiatives, salon owners can not only reduce their environmental footprint but also attract eco-conscious clients and enhance their reputation as socially responsible businesses.

Sustainability 40

Sustainability Salon Webinar Ethics 40

California Skincare Supply

NOVEMBER 11, 2021

On the other hand, if you have a younger clientele consisting of acne clients, you will need a whole other range of options for the backbar and retail space. Is the marketing and packaging on-brand for your business? Look for attractive colors, marketing imagery, brand messaging, and packaging that aligns with your vision.

Branding 52

Branding Skincare Ingredients Sensitive Skin 52