Maxine Drake

APRIL 10, 2025

Because I believe your treatment menu is also a marketing strategy. The right mix of services should reflect your skillset, support your brand promise, and align with what your ideal clients are actually looking for. On the esthetic side, estheticians play a key role in client education, skincare services, and building trust.

Medical 52

Medical Med Spa Chemical Peels Social Media 52

California Skincare Supply

NOVEMBER 11, 2021

On the other hand, if you have a younger clientele consisting of acne clients, you will need a whole other range of options for the backbar and retail space. Is the marketing and packaging on-brand for your business? Look for attractive colors, marketing imagery, brand messaging, and packaging that aligns with your vision.

Branding 52

Branding Skincare Ingredients Sensitive Skin 52

Starpil Wax

AUGUST 26, 2023

Usually, a Brazilian or bikini wax will last around 3-4 weeks, but it really depends on your hair type, skin type, and how fast your hair generally grows. Your client education should include everything your client needs to do before they arrive at their service, and why. How Long Does a Brazilian Wax Last?

Waxing 98

Waxing Hair Removal Education Esthetician 98