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Because I believe your treatment menu is also a marketing strategy. The right mix of services should reflect your skillset, support your brand promise, and align with what your ideal clients are actually looking for. On the esthetic side, estheticians play a key role in clienteducation, skincare services, and building trust.
When looking at a Brazilian vs. full bikini wax, a full bikini is a good in-between for those who want all their pubic hairremoved, but not to the extent of a Brazilian. A traditional full Brazilian wax involves hairremoval all around the pubic area and anus. If hairs are too long, it hurts more.
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