Maxine Drake

FEBRUARY 21, 2025

When someone searches for a massage spa , a waxing service , or a skincare treatment , Google pulls up a list of local area businesses. Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post?

Social Media 52

Social Media Lash Extensions Waxing Facials 52

Artistic Nails & Beauty Academy - Beauty Industry

SEPTEMBER 30, 2022

With the value social media can bring to your business, it’s crucial to have a social media presence. Social media can be the best tool to market your own personal beauty brand. We created a guide to help you grow your social presence and make it a successful one. Humans are creatures of habit.

Social Media 40

Social Media Branding Tools Marketing 40

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 13, 2023

From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.

Tools 88

Tools Marketing Esthetician Social Media 88

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 16, 2023

However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses. Key Takeaways Leveraging social media to advertise skincare products, email and content marketing are all effective ways of boosting online sales.

Sales 88

Sales Marketing Skincare Social Media 88

Lipgloss and Aftershave

JANUARY 19, 2024

Lipgloss + Aftershave is proud to announce that we will be the Official Social Media Commentators of the IECSC New York 2024! We’re thrilled to showcase all of the brands we love at the IECSC New York ! There will be a long list of Education, including the Lipgloss + Aftershave Social Media Class !

Branding 52

Branding Education Social Media Skincare 52

American Esthetician Organization

OCTOBER 20, 2023

Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook.

Tools 88

Tools Marketing Social Media Customer Service 88

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! Read on for insight into how these modern marketing tactics can provide long-term success – there is something here for everyone!

Marketing 88

Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

Marketing 88

Marketing Medical Social Media Customer Service 88

Lydia Sarfati

FEBRUARY 12, 2024

While this age group has been characterized as having little brand loyalty and trust, I believe that as estheticians, it is important to address the needs of this client, to say that we hear you, we listen to you and to ask what we can do for you. Customizing mask treatments is especially important for combination skin.

Treatments 105

Treatments Combination Skin Vitamin C Skin Types 105

American Esthetician Organization

OCTOBER 4, 2023

In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Measuring success using data – driven insights helps identify the most successful strategies which allow branding information to be adjusted accordingly for future campaigns.

Marketing 88

Marketing Social Media Branding Therapy 88

American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

Marketing 88

Marketing Therapy Med Spa Social Media 88

Lipgloss and Aftershave

JANUARY 14, 2024

We learned all about her #1, most-booked treatment ; we found out about her obsession with the Roccoco Botanicals founder ; and we totally agree with her favorite Roccoco Botanicals retail product. Sparkle Spa has two treatment rooms and is staffed by a team of three! Jacine has come to visit our spa 3 times over the years.

Branding 52

Branding Treatments Social Media Skincare 52

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO.

Marketing 88

Marketing Social Media Therapy Networking 88

Lipgloss and Aftershave

JANUARY 19, 2024

Jessline Fermin gave Lipgloss + Aftershave Co-Founder, Jenni Nagle, one of the most impressive skincare treatments! Jenni went directly to social media after the treatment and called the treatment, The Glass Skin Facial ! While researching skincare brands to use in her practice she found Pure Pro Aesthetics.

Lash Extensions 98

Lash Extensions Skincare Brands Esthetician Facials 98

Lipgloss and Aftershave

SEPTEMBER 3, 2024

Christal George is the pharmacist turned esthetician who uses her medical education to understand the science of ingredient technology when investigating brands that she carries in her spa. When she was looking for a brand of skin care to treat compromised skin, she loved what she saw in Hale & Hush.

Branding 52

Branding Training Medical Customer Service 52

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

Marketing 52

Marketing Social Media Networking Branding 52

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

Marketing 52

Marketing Social Media Branding Networking 52

Lipgloss and Aftershave

FEBRUARY 8, 2024

Skincare, Alumier MD, XCellarisPRO, Dermaquest, and Dermologica and the feedback was very similar from all of these brands in terms of the approach that they are encouraging their professionals to take with clients. The overwhelming theme is that brands are encouraging estheticians to focus on a macro approach to the client’s skin health.

Skincare 52

Skincare Social Media Ethics Branding 52

American Esthetician Organization

SEPTEMBER 29, 2023

Discover strategies admired brands are using, the different marketing channels available, as well as the opportunities and trends for future success within this booming industry. It’s time to explore how trendsetting businesses are utilizing effective health and wellness branding and promotion tactics.

Marketing 88

Marketing Branding Social Media Technology 88

Spa Executive

DECEMBER 8, 2023

Offer add-ons and upsells that add no additional time to treatments and services, like hot stones and CBD creams to massages and paraffin wax hand treatments and eye masks to facials. Increase your marketing efforts Invest in targeted digital marketing campaigns, including social media advertising, to expand your online presence.

Hospital 98

Hospital Social Media Marketing Sales 98

Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Char Fontanills went on to start her own skincare brand. Stephanie Andersen went on to work with countless brands in the industry, became ASCP’s Esty Of The Year in 2023, and founder her own non-profit foundation.

Partnerships 98

Partnerships Lash Lift Social Media Makeup 98

Spa Executive

MAY 25, 2023

Most spas don’t have the luxury of dedicated marketing teams, so managers and directors who are already stretched thin must take on the responsibility of building the brand. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

Lipgloss and Aftershave

OCTOBER 1, 2024

Visia Skin Analysis, BiON Skincare, and FACTORFIVE are brands that allow medical + spa skincare professionals to boost their profitability by using a thorough skin analysis to create an in-office treatment plan that is combined with home care. Consumers are using social media and are much more educated on skin care issues.

Medical 52

Medical Treatments Retail Products Branding 52

Beautifully Yours Metro

MAY 25, 2022

Guillaume is among a growing list of skincare experts expanding their reach beyond the treatment room. She shared on her social media outlet of choice, esthetics, and the exciting world that exists for up-and-coming skincare bosses. Of all the social media platforms out there I’m most active on Pinterest.

Skincare 52

Skincare Social Media Oily Skin Microneedling 52

Starpil Wax

JANUARY 12, 2024

At its core, an esthetician works with clients to provide skin and body services that include, but aren’t limited to, facials, acne, and anti-aging treatments, body wraps, hair removal, and more. This speciality goes beyond just facial treatments to also focus on skin conditions involving the full body. What is an Esthetician?

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

Style Seat - Marketing Tips

MARCH 21, 2023

Thanks to the internet from social media platforms to digital marketing your business information can literally be at their fingertips. Update your social media pages All successful salon marketing strategies include a strong social media presence.

Marketing 52

Marketing Salon Social Media Branding 52

Style Seat - Marketing Tips

MARCH 21, 2023

Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips. Update your social media pages All successful salon marketing strategies include a strong social media presence.

Marketing 52

Marketing Salon Social Media Branding 52

Starpil Wax

DECEMBER 9, 2022

To build your client base and get your brand more known, especially when just striking out on your own, you need the right marketing strategy to do so. When beginning to build your business, you’ll need to first think about your brand, your salon’s vibe, what services you want to offer, and what kind of reputation you want to cultivate.

Marketing 52

Marketing Salon Social Media Waxing 52

Style Seat - Marketing Tips

OCTOBER 16, 2023

Create a Costume Catalog Create a catalog of all the Halloween looks you offer and display it in your salon space, StyleSeat profile, or social media. Use Social Media and Email Promotion Promote your Halloween services on social media and in an email marketing campaign. If not, get creative.

Marketing 40

Marketing Social Media Salon Branding 40

Style Seat - Marketing Tips

OCTOBER 16, 2023

Create a Costume Catalog Create a catalog of all the Halloween looks you offer and display it in your salon space, StyleSeat profile, or social media. Use Social Media and Email Promotion Promote your Halloween services on social media and in an email marketing campaign. If not, get creative.

Marketing 40

Marketing Social Media Salon Branding 40

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

I then got an opportunity through a friend, who was a brand rep for Cosmedix, at a doctor’s office in Manhattan, which led to another opportunity, through another friend, in San Francisco. I was determined not to move home, so I went to a beauty store in an upscale neighborhood with one treatment room in the back.

Esthetician 78

Esthetician Esthetics Skincare Branding 78

New Age Spa Institute

JUNE 27, 2024

The show floor was buzzing with activity, featuring some of the top brands in the skincare industry showcasing their latest and most popular products. Our educators learned all about how this breakthrough treatment unlocks the body’s natural superpowers with Oxfoliate using O2 bubbles. Plus exciting news for the brand too.

Esthetics 52

Esthetics Skincare Formulations Innovations Education 52