American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? From identifying your target audience and developing a strong brand message, to utilizing digital marketing strategies such as influencer collaborations and content creation – you’ll learn how to draw in more customers while also increasing revenue.

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 2, 2023

Key Takeaways Comprehensive digital marketing is an essential tool for cosmetologists to promote their services and engage with potential customers. Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas.

Marketing 88

Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 9, 2023

Social media platforms such as Instagram and Facebook allow salons to showcase their services and can easily attract potential customers interested in what they offer. Implement email marketing strategy Email marketing is an integral part of salon marketing and a powerful tool for connecting with different target audiences.

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run!

Marketing 88

Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Referrals Referrals are a powerful and effective marketing tool to help medical spas acquire more clients.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 4, 2023

In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Measuring success using data – driven insights helps identify the most successful strategies which allow branding information to be adjusted accordingly for future campaigns.

Marketing 88

Marketing Social Media Therapy Branding 88

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO.

Marketing 88

Marketing Social Media Therapy Networking 88

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

Marketing 52

Marketing Social Media Networking Branding 52

American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

Marketing 88

Marketing Therapy Med Spa Social Media 88

Associated Skin Care Professionals

AUGUST 30, 2023

As you have seen, or are seeing, there has been a huge metamorphosis within the brand. A skincare tool brand for estheticians. Your one-stop shop for elevated, multipurpose esthetician tools and The Original Perfect Facial Towel. She was one of the first to use social media to grow and evolve her business.

Skincare 40

Skincare Social Media Tools Esthetician 40

Spa Executive

MAY 25, 2023

Most spas don’t have the luxury of dedicated marketing teams, so managers and directors who are already stretched thin must take on the responsibility of building the brand. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

American Esthetician Organization

SEPTEMBER 29, 2023

Discover strategies admired brands are using, the different marketing channels available, as well as the opportunities and trends for future success within this booming industry. It’s time to explore how trendsetting businesses are utilizing effective health and wellness branding and promotion tactics.

Marketing 88

Marketing Social Media Branding Technology 88

My Salon Suite

AUGUST 14, 2023

From personalized financial strategies to tax assistance and exclusive partnerships, we provide our members with the tools they need to make their money work for them. These bite-sized video series cover a range of business topics, from marketing and branding to social media and financial management.

Salon 69

Salon Social Media Partnerships Education 69

Starpil Wax

DECEMBER 9, 2022

To build your client base and get your brand more known, especially when just striking out on your own, you need the right marketing strategy to do so. When beginning to build your business, you’ll need to first think about your brand, your salon’s vibe, what services you want to offer, and what kind of reputation you want to cultivate.

Marketing 52

Marketing Salon Social Media Waxing 52

New Age Spa Institute

MARCH 6, 2024

This experience was not only about enhancing our curriculum but also about networking with the most recognized brands in the beauty and wellness industry and inspiring our students and faculty to reach new heights in professional excellence. Bringing It Home The insights and inspirations from AMWC Americas are invaluable.

Innovations 52

Innovations Continuing Education Continuous Education Social Media 52

Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Char Fontanills went on to start her own skincare brand. Stephanie Andersen went on to work with countless brands in the industry, became ASCP’s Esty Of The Year in 2023, and founder her own non-profit foundation.

Partnerships 98

Partnerships Lash Lift Social Media Makeup 98

Beautifully Yours Metro

MAY 25, 2022

She shared on her social media outlet of choice, esthetics, and the exciting world that exists for up-and-coming skincare bosses. On the importance of social media: “We’re living in an age of social media, you’ll need to get comfortable sharing what you do as it relates to your business. DO be prepared.

Social Media 52

Social Media Skincare Oily Skin Microneedling 52

NIMA Institute

JUNE 30, 2023

Their program includes modules on branding, client consultation, portfolio development, and social media marketing. The institution has established connections with renowned beauty brands, spas, salons, and professional makeup artists.

Makeup 52

Makeup Social Media Training Portfolios 52

Spa Executive

MAY 16, 2024

Deepak Ohri is the founder and CEO of Luxury Atelier Maison Happiness (LAMH), a California-based company specializing in luxury experiences and branding where he also holds the title of Chief Happiness Officer. Happiness relates to confidence, motivation, and all those tools that come along with that knowledge of your purpose.

Hospital 59

Hospital Office Social Media Technology 59

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

I then got an opportunity through a friend, who was a brand rep for Cosmedix, at a doctor’s office in Manhattan, which led to another opportunity, through another friend, in San Francisco. Robots can’t give facials yet, but is already helping save so much time with ChatGPT helping to write marketing emails and social media captions.

Esthetician 78

Esthetician Esthetics Skincare Branding 78

New Age Spa Institute

DECEMBER 19, 2023

With the rise of social media, some nail technicians leverage platforms like Instagram, YouTube, or TikTok to showcase their work, give tutorials, or review products, sometimes leading to influencer or brand ambassador roles. Hygiene and safety are paramount, thus sterilizing tools and maintaining a clean workspace is essential.

Social Media 40

Social Media Technology Customer Service Safety 40

Maxine Drake

OCTOBER 2, 2023

As a solo esthetician, you wear many hats – from being the face of your brand to managing the nitty-gritty of daily operations. With the right guidance and tools, you can transform your passion into a thriving (and profitable!) A strong online presence is more than just having a website or a social media account.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

Spa Executive

OCTOBER 3, 2023

It’s grounded in an open model, leveraging technology that powers major global social media and business platforms. HAPI’s global footprint Today, over 6,500 hotels worldwide, including brands like IHG, Hyatt, and Sonesta trust HAPI to harmonize their data streams and drive innovation. For more visit: gethapi.io

Hospital 52

Hospital Management Innovations Social Media 52

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? We’ll share 23 powerful paid and free tools that every cosmetologist needs in their arsenal plus seven hidden treasures for maximum results. Read on to discover more marketing tools! Let’s get started!

Tools 88

Tools Marketing Social Media Customer Service 88

American Esthetician Organization

SEPTEMBER 9, 2023

Throughout history, the techniques and tools used for tattooing have evolved significantly. With the rise of social media and the increased acceptance of tattoos in society, more people than ever are getting inked. From ancient civilizations to tribal cultures, tattoos have served various purposes throughout history.

Skincare 88

Skincare Makeup Skincare Routine Social Media 88

AAAMS

DECEMBER 9, 2022

They can help treat or improve conditions like: Scars Wrinkles Moles Excess fat Sagging skin Liver spots Excess hair Skin discoloration Current Trends in Aesthetic Medicine As liposuction tools and techniques continue to evolve, adding this procedure to your services can be a great way to grow your skills and business.

Chemical Peels 52

Chemical Peels Injections Marketing Networking 52

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

California Skincare Supply

OCTOBER 14, 2021

By now you may have seen that home microdermabrasion tools are starting to pop up on social media and on websites like Amazon. As such, Equipro is one of CSS’s brands of choice for microdermabrasion machines. Learn all about chemical peels here. Heck, we’re in love with Equipro in general.

Microdermabrasion 52

Microdermabrasion Exfoliation Chemical Peels Dermabrasion 52

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sustainability 88

California Skincare Supply

OCTOBER 5, 2022

Professional hydrodermabrasion machines work using a hydro wand tool with an abrasive tip for providing manual surface exfoliation, while also infusing the skin with acid-based serums, and delivering chemical exfoliation deep within the skin. The Hydrafacial is one brand of hydrodermabrasion equipment.

Facials 52

Facials Treatments Microdermabrasion Exfoliation 52

American Esthetician Organization

OCTOBER 30, 2023

Leveraging the reach and influence of influencers or micro – influencers to generate positive reviews or user generated content helps promote products, increase brand visibility, build customer trust and develop authentic relationships with target audiences.

Marketing 88

Marketing Social Media Sales Branding 88

The Beauty Brains

JANUARY 7, 2019

Here’s a story published in the Insider back in November talking about the Luxury skin-care brand Sunday Riley and whether their founder is actually a cosmetic chemist. So, if you use hot tools like straightening irons, curling irons or blow dryers, you’ll want to protect your hair from the heat.

Social Media 40

Social Media Branding Ingredients Marketing 40

Nutritional Aesthetics Alliance

MAY 2, 2023

Jackie is not only a Holistic Brand Strategist, but is also an advocate for spreading love, positivity, and encouragement to all those around her. And the consulting for Wildling Dreams happened because other brands and people in the holistic field, needed support. We knew that brands changed ownership by using the products.

Skincare 195

Skincare Social Media Work-Life Balance Branding 195

American Esthetician Organization

AUGUST 23, 2023

In today’s digital age, social media has become an integral part of our lives. But did you know that social media has also had a significant impact on skincare trends? We no longer rely solely on traditional media or advertisements to discover new products or trends. Yes, you heard it right!

Social Media 88

Social Media Skincare Skincare Routine Skincare Brands 88

Spa Executive

MARCH 7, 2024

– Book4Time manages your loyalty programs to reward repeat customers by offering customizable rewards and incentives, enabling businesses to create personalized experiences that resonate with their unique customer base, ultimately fostering long-lasting brand loyalty and customer satisfaction.

Sales 52

Sales Retail Products Marketing Management 52