American Esthetician Organization

OCTOBER 9, 2023

Increase online visibility With the rise of digital technology, having an effective salon marketing strategy to increase online visibility is essential for salons seeking to expand their customer base. This helps drive more traffic to the page while giving followers insight into your brand experience.

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? From identifying your target audience and developing a strong brand message, to utilizing digital marketing strategies such as influencer collaborations and content creation – you’ll learn how to draw in more customers while also increasing revenue.

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 13, 2023

From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.

Tools 88

Tools Marketing Esthetician Social Media 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 30, 2023

Leveraging the reach and influence of influencers or micro – influencers to generate positive reviews or user generated content helps promote products, increase brand visibility, build customer trust and develop authentic relationships with target audiences.

Marketing 88

Marketing Social Media Sales Branding 88

American Esthetician Organization

AUGUST 16, 2023

Understanding Cryptocurrency and Blockchain Technology In order to truly grasp the impact of cryptocurrency on the beauty industry , it’s essential to understand the basics of cryptocurrency and blockchain technology. Blockchain technology, on the other hand, is the underlying technology that supports cryptocurrencies.

Skincare 88

Skincare Ethics Branding Technology 88

American Esthetician Organization

SEPTEMBER 29, 2023

Discover strategies admired brands are using, the different marketing channels available, as well as the opportunities and trends for future success within this booming industry. It’s time to explore how trendsetting businesses are utilizing effective health and wellness branding and promotion tactics.

Marketing 88

Marketing Social Media Branding Technology 88

Lipgloss and Aftershave

SEPTEMBER 3, 2024

Christal George is the pharmacist turned esthetician who uses her medical education to understand the science of ingredient technology when investigating brands that she carries in her spa. When she was looking for a brand of skin care to treat compromised skin, she loved what she saw in Hale & Hush.

Branding 52

Branding Training Medical Customer Service 52

Lipgloss and Aftershave

FEBRUARY 8, 2024

Skincare, Alumier MD, XCellarisPRO, Dermaquest, and Dermologica and the feedback was very similar from all of these brands in terms of the approach that they are encouraging their professionals to take with clients. The overwhelming theme is that brands are encouraging estheticians to focus on a macro approach to the client’s skin health.

Social Media 52

Social Media Skincare Ethics Branding 52

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event!

Social Media 52

Social Media Branding Education Marketing 52

The Beauty Brains

APRIL 16, 2020

What do you think of the technology of the new Victoria Beckham line? Trisha – Victoria Beckam – TFC8 technology claims to create an optimal environment for the skin’s repair. What is the best product to use to avoid breakouts with anti-aging benefits? What is the oldest beauty product on the market today?

Branding 40

Branding Social Media Technology Sensitive Skin 40

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

New Age Spa Institute

JUNE 27, 2024

The show floor was buzzing with activity, featuring some of the top brands in the skincare industry showcasing their latest and most popular products. Plus exciting news for the brand too. Last weekend, they proudly introduced their newest brand ambassador, Princess Isabella Orsini de Ligne de La Trémoïlle.

Esthetics 52

Esthetics Skincare Formulations Innovations Education 52

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. In fact, the “Ve” stands for MVE Technology and “Cera” refers to “ceramides,” not Michael Cera.

Social Media 36

Social Media Branding Marketing Partnerships 36

Style Seat - Marketing Tips

APRIL 3, 2024

Here’s where the blend of creativity and technology paints a brighter future for salons willing to venture into the vast landscape of digital marketing tools. Why Tech Gets the Spotlight Here’s the deal: technology is no longer optional. An active social media presence is key to staying connected with your audience.

Tools 40

Tools Marketing Salon Social Media 40

Style Seat - Marketing Tips

APRIL 3, 2024

Here’s where the blend of creativity and technology paints a brighter future for salons willing to venture into the vast landscape of digital marketing tools. Why Tech Gets the Spotlight Here’s the deal: technology is no longer optional. An active social media presence is key to staying connected with your audience.

Tools 40

Tools Marketing Salon Social Media 40

Spa Executive

MAY 16, 2024

Deepak Ohri is the founder and CEO of Luxury Atelier Maison Happiness (LAMH), a California-based company specializing in luxury experiences and branding where he also holds the title of Chief Happiness Officer. But first you need to create a customer experience and then add the technology to it.

Hospital 59

Hospital Office Social Media Technology 59

New Age Spa Institute

AUGUST 1, 2024

The event is renowned for showcasing cutting-edge technologies, product innovations, and new trends in manufacturing, packaging, and distribution. Our team engaged in various classes and seminars that focused on the latest in beauty, from sustainable practices to the newest hero ingredients and technological advancements. Key takeaway?

Esthetics 52

Esthetics Education Marketing Innovations 52

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

I then got an opportunity through a friend, who was a brand rep for Cosmedix, at a doctor’s office in Manhattan, which led to another opportunity, through another friend, in San Francisco. Technology is the future of all industries. That’s what I’m so passionate about. Also, adopt a growth mindset.

Esthetician 78

Esthetician Esthetics Skincare Branding 78

NIMA Institute

SEPTEMBER 1, 2023

Advancements in Technology: The beauty industry constantly evolves with new technologies and treatments, offering exciting opportunities for estheticians to expand their skill set.

Esthetician 52

Esthetician Esthetics Ethics Social Media 52

Lipgloss and Aftershave

FEBRUARY 6, 2025

There were over 370 exhibitors at IMCAS Paris 2025, imagine our surprise when we found some of L+As Favorite Brands Exhibiting at IMCAS: M.A.D There were also a lot of Indie brands pursuing new business models. Every single row on every single floor had an exhibitor that was showcasing their exosome technology!

Medical 52

Medical Skincare Injections Webinar 52

The Beauty Brains

JANUARY 22, 2020

Question 3 Ingredients by Louise shared a post with us via Instagram about a brand called Le-Vel. The patches, featuring Derma Fusion Technology, promises that technology meets premium nutrition. But really, these are two different types of damage on the hair that can’t compare. Support the Beauty Brains!

Diet 52

Diet Social Media Extractions Portfolios 52

Spa Executive

OCTOBER 3, 2023

It’s grounded in an open model, leveraging technology that powers major global social media and business platforms. When HAPI was founded in 2017, it was with the goal to help hotel companies adopt the innovative technologies of tomorrow. The hurdle was the absence of readily accessible data.

Hospital 52

Hospital Management Social Media Innovations 52

New Age Spa Institute

MARCH 6, 2024

This experience was not only about enhancing our curriculum but also about networking with the most recognized brands in the beauty and wellness industry and inspiring our students and faculty to reach new heights in professional excellence.

Innovations 52

Innovations Continuing Education Continuous Education Esthetics 52

New Age Spa Institute

DECEMBER 19, 2023

How I Become a Nail Technician New Age Spa Institute structures the nail technology program in accordance with Illinois Department of Professional Regulation, which requires 350 school hours and a State licensing exam. Enroll in a certified nail technology program. To Qualify for a Nail Technology License, what’s needed?

Social Media 40

Social Media Technology Customer Service Safety 40

California Skincare Supply

NOVEMBER 11, 2021

How to Choose the Right Brands for Your Beauty Business and Your Clients For the beauty professional, perhaps one of the most exciting but also intimidating aspects of building your business is choosing which products to use and retail to your clients. Most of these brands have retail products for you to use at home as well!

Branding 52

Branding Skincare Ingredients Sensitive Skin 52

Spa Executive

OCTOBER 23, 2024

24% of global travelers disconnect from social media more than they used to during vacations. While all Hilton brands offer unique and exclusive bedding, Canopy by Hilton offers a gel memory foam mattress and Serta Cool Balance® technology, with the brand’s signature canopy frame.

Portfolios 52

Portfolios Technology Social Media Branding 52

New Age Spa Institute

AUGUST 8, 2024

CPNA is the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution. Follow us on social media and sign up for our newsletter to get an inside-scoop into what beauty devices and skincare are trending around the world!

Esthetics 52

Esthetics Education Esthetician Social Media 52

The Beauty Brains

JUNE 27, 2016

Is the NIOD brand really “ultra-scientific?” Saania says…I have a question about a skincare brand that’s gained a cult status amongst serious skin care junkies. The brand NIOD, under the umbrella brand Deciem, claims to be “skincare for the hyper-educated” Their star product is called Copper Amino Isolate Serum.

Makeup 52

Makeup Technology Branding Ingredients 52

Lipgloss and Aftershave

FEBRUARY 3, 2025

Branding and Aesthetic Vision Crafting a cohesive and visually appealing brand identity, from your logo to your treatment room design, is driven by the right brain. Creative Problem-Solving Every clients skin is unique, and effective treatments often require innovative solutions.

Medical 52

Medical Skincare Branding Client Retention 52

The Beauty Brains

FEBRUARY 4, 2019

Raw material & production costs Distribution costs Brand positioning Question – Glycerin and Aloe vera in moisturizers Many face mists have Glycerine or Aloe Vera in. You’ve got to understand that not much really changes from a technology standpoint when it comes to cosmetics. Or are korean beauty products the new hotness?

Ingredients 52

Ingredients Marketing Moisturization Social Media 52

Maxine Drake

OCTOBER 2, 2023

As a solo esthetician, you wear many hats – from being the face of your brand to managing the nitty-gritty of daily operations. The Significance of a Strong Online Presence The internet and social media have revolutionized how clients discover and choose their estheticians.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

Style Seat - Business Growth

JULY 24, 2024

You have the freedom to build your business and brand exactly how you envision it. Salon Reputation and Culture: Consider the salon’s brand reputation and the professionalism of the other stylists. This requires a combination of branding, marketing, exceptional service, and making it easy for clients to book with you.

Salon 40

Salon Legal Branding Social Media 40

Style Seat - Business Growth

JULY 24, 2024

You have the freedom to build your business and brand exactly how you envision it. Salon Reputation and Culture: Consider the salon’s brand reputation and the professionalism of the other stylists. This requires a combination of branding, marketing, exceptional service, and making it easy for clients to book with you.

Salon 40

Salon Legal Branding Social Media 40

The Beauty Brains

APRIL 22, 2020

Overnight Restorative Cream $80 Niacinamide, Gluconolactone, Squalane, Tetrapeptide-21, Ascorbic Acid, Hydrolyzed Sericin, Hydrolyzed Silk, Retinyl Palmitate, Sodium Hyaluronate Other suggestions: Renee Rouleau – spa brand Olay Regenerist The Ordinary Question 3 – Audio – Julia – you have way better arguments and research.

Extractions 52

Extractions Ingredients Pores Retinol 52

Artistic Nails & Beauty Academy - Beauty Industry

AUGUST 1, 2023

You’ll be equipped with a diverse skill set that combines both esthetics and nail technology, allowing you to explore various career paths. This makes you an ideal candidate to represent different renowned brands. Pursuing a career as a Full Specialist can open a world of possibilities in the beauty industry.

Makeup 40

Makeup Sales Work-Life Balance Social Media 40