Social Media's Top Vegan Beauty Brands Ranked
Salon Today
AUGUST 3, 2023
New research reveals the most popular vegan beauty brands on social media. Get the lowdown on the top 10.
The Dos and Dont’s of Social Media for Estheticians
Esthetician Edit
SEPTEMBER 24, 2021
Social media is a great way to connect to a larger audience base, who will hopefully become followers. With the right approach, the right strategy, some personalization, and knowing the do’s and don’ts of social media, you may even get those followers becoming clients and booking those appointments.
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Ranked: The Social Media Brands Searched the Most
Salon Today
SEPTEMBER 27, 2023
According to a new study, Instagram has the most searched branding for a social media platform, with 147,736 monthly Google searches on average.
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Building Brand “You” with a Bio By Austine Mah
National Aesthetic Spa Network
FEBRUARY 6, 2023
From your social media profile descriptions to your website and about page, a bio is an essential start to building your business, your clientele and establishing you as a professional.
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Visual Branding to Build Your Business
Lydia Sarfati
AUGUST 16, 2023
As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.
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Renée Predicts the 6 Biggest Skincare Trends of 2023
Renee Rouleau
DECEMBER 31, 2022
While the social media landscape can’t be discounted when it comes to trend prediction, I like to turn to my other sources as well. Skin Cycling Skin cycling has been all over social media for a few months now, and it seems to be resonating with audiences far and wide.
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The 4 Social Media Habits of Successful Estheticians
Enlightened Beauty
FEBRUARY 16, 2023
After working as an esthetician for more than a decade, I’ve seen the advantages of sharing my business on social media. Social media is such a powerful place to be as an esthetician. So what does it mean to be successful on social media? Brand your business in a cohesive, authentic way.
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Four Tips for Social Media Engagement On Your Esthetician Platform
Estelle Skin Care
MARCH 27, 2023
Good social media engagement on your esthetician platform is a great way to reach potential customers and build your brand presence on the web. The post Four Tips for Social Media Engagement On Your Esthetician Platform appeared first on Estelle Skin Care & Spa Institute.
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Leveraging AI for Skin Wellness Business Growth: A Deep Dive with Kevin Burke
Nutritional Aesthetics Alliance
JUNE 23, 2024
On this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger interview Kevin Burke , an AI marketing leader with a wealth of experience in digital marketing and brand development. Kevin shares insights on leveraging innovation, data, and artificial intelligence to drive brand growth and operational efficiency.
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Maximize Your Virgin Hair Brand’s Presence on Social Media
Spa Industry Association
APRIL 4, 2024
Gauging the pulse of your target demographic forms the cornerstone of a successful social media strategy, particularly for niche markets such as virgin hair products in regions like Atlanta. Employing robust social media analytics tools can unveil invaluable insights about consumer behaviors, preferences, and engagement patterns.
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6 tips to build your beauty social media
Artistic Nails & Beauty Academy - Beauty Industry
SEPTEMBER 30, 2022
With the value social media can bring to your business, it’s crucial to have a social media presence. Social media can be the best tool to market your own personal beauty brand. We created a guide to help you grow your social presence and make it a successful one. Humans are creatures of habit.
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Top Skincare Marketing Tips To Boost Your Skincare Business
American Esthetician Organization
SEPTEMBER 27, 2023
Are you looking for ways to promote your skincare business and increase brand awareness? From identifying your target audience and developing a strong brand message, to utilizing digital marketing strategies such as influencer collaborations and content creation – you’ll learn how to draw in more customers while also increasing revenue.
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A Comprehensive Marketing Guide For Beauty Industry
American Esthetician Organization
OCTOBER 11, 2023
There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Are you looking for ways to grow your beauty business?
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Proven Skincare Marketing Ideas That Will Boost Your Online Sales
American Esthetician Organization
OCTOBER 16, 2023
However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses. Key Takeaways Leveraging social media to advertise skincare products, email and content marketing are all effective ways of boosting online sales.
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Effective Marketing Ideas For Health And Wellness Business
American Esthetician Organization
OCTOBER 18, 2023
This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.
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Five Strategies to Fortify Your Marketing By: Laura M. Cummins
National Aesthetic Spa Network
FEBRUARY 6, 2023
As a marketing consultant, most clients express to me that they primarily use social media to promote their business. Now, this form of digital marketing can have an impact on a brand’s reach, but it … Continue reading Five Strategies to Fortify Your Marketing By: Laura M.
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Top Esthetician Marketing Tools That Helps To Boost Earnings
American Esthetician Organization
OCTOBER 13, 2023
From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.
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A Comprehensive Marketing Guide For Salons To Get More Customers
American Esthetician Organization
OCTOBER 9, 2023
Social media platforms such as Instagram and Facebook allow salons to showcase their services and can easily attract potential customers interested in what they offer. This helps drive more traffic to the page while giving followers insight into your brand experience.
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Effective Marketing Ideas For Estheticians To Attract New Clients
American Esthetician Organization
SEPTEMBER 25, 2023
Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.
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Hottest Brands + Education at New York IECSC Trade Show
Lipgloss and Aftershave
JANUARY 19, 2024
Lipgloss + Aftershave is proud to announce that we will be the Official Social Media Commentators of the IECSC New York 2024! We’re thrilled to showcase all of the brands we love at the IECSC New York ! There will be a long list of Education, including the Lipgloss + Aftershave Social Media Class !
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Marketing For Cosmetologists: An Ultimate Guide
American Esthetician Organization
OCTOBER 2, 2023
Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.
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Pet Industry and Its Effect on Skincare Market
American Esthetician Organization
SEPTEMBER 13, 2023
Brands have recognized this demand and have started to cater to these preferences, offering pet skincare solutions that mirror those found in human skincare routines. The packaging and branding of these products have also taken inspiration from their human counterparts.
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Must-Have Marketing Strategies For Salons & Spas
American Esthetician Organization
OCTOBER 27, 2023
Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! Read on for insight into how these modern marketing tactics can provide long-term success – there is something here for everyone!
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Best Marketing Tools To Use A Cosmetologist
American Esthetician Organization
OCTOBER 20, 2023
Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook.
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Davines Schools Partner Program
Pivot Point International
SEPTEMBER 3, 2024
Now available on Pivot Point’s LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?
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Cetaphil Targets Skincare-Loving Men With New Social Media Campaign
The Dermatology Digest
JUNE 18, 2024
Inspired by a recent organic shoutout from football rookie Xavier Legette, coupled with our brand’s natural affinity with men, we launched this campaign to foster a culture where skincare is openly embraced as part of everyday life. We are also incredibly excited that Xavier Legette will be taking part in this campaign.”
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200 Renée Rouleau – E-Commerce & Beauty Biz Success
Lori Crete
MARCH 25, 2024
In this episode, we talk about everything she has learned along the way and why she is over social media this year. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next.
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Balancing Parenting with Running Your Skincare Business
Nutritional Aesthetics Alliance
MAY 2, 2023
Jackie is not only a Holistic Brand Strategist, but is also an advocate for spreading love, positivity, and encouragement to all those around her. And the consulting for Wildling Dreams happened because other brands and people in the holistic field, needed support. We knew that brands changed ownership by using the products.
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Marketing For Therapists: Proven Ways To Grow Your Practice
American Esthetician Organization
OCTOBER 4, 2023
In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Measuring success using data – driven insights helps identify the most successful strategies which allow branding information to be adjusted accordingly for future campaigns.
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Effective Medical Spa Marketing Ideas To Get More Clients
American Esthetician Organization
OCTOBER 25, 2023
Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.
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Top Marketing Strategies To Grow Your Beauty Business
American Esthetician Organization
OCTOBER 30, 2023
Leveraging the reach and influence of influencers or micro – influencers to generate positive reviews or user generated content helps promote products, increase brand visibility, build customer trust and develop authentic relationships with target audiences.
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2024 spa & wellness trend: anti-ageism
Spa Executive
NOVEMBER 1, 2023
Pro-aging & anti-ageism movements are growing on social media As it was with fat shaming and the relentlessly insensitive weight loss messaging that spawned the body positivity and body neutrality movements a few years ago, pro-aging and anti-ageism movements are growing on social media.
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Proven Marketing Techniques To Grow Your Massage Therapy Business
American Esthetician Organization
OCTOBER 6, 2023
In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?
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Empower Your Brand and Make a Difference: Align with a Charity this September
My Salon Suite
AUGUST 26, 2024
As entrepreneurs and brand builders, you understand the power of connection and community. Aligning your brand with a charity not only makes a significant impact but also brings numerous benefits to your business. Why Align Your Brand with a Charity? Enhanced Brand Image Associating your brand with a reputable charity like St.
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Effective Marketing Ideas For Massage Therapists
American Esthetician Organization
OCTOBER 23, 2023
Additionally, they need to maximize their reach through social media marketing. Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO.
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How Eminence Came To Vancouver, Canada
Eminence Organics
JULY 5, 2024
A Global Brand It was nine years before Eminence Organics took off in North America. It’s only through decades of hard work, late nights, sacrifices, uphill battles and hundreds of miles spent on the road each year that have made Eminence into the global brand it is today.”
Discover Fall Skin Care Trends + Get Next Level Education
Lipgloss and Aftershave
AUGUST 26, 2024
All The Details IECSC Florida 2024 L+A is so proud to be the Official Social Media Commentators for the IECSC Florida 2024 event happening October 13 – 14, 2024 at the Palm Beach County Convention Center! Submit L+A Brands At IECSC Florida You know we love the L+A sponsors.
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L+A Discovers 5 Global Skincare Trends In Paris
Lipgloss and Aftershave
FEBRUARY 8, 2024
Skincare, Alumier MD, XCellarisPRO, Dermaquest, and Dermologica and the feedback was very similar from all of these brands in terms of the approach that they are encouraging their professionals to take with clients. The overwhelming theme is that brands are encouraging estheticians to focus on a macro approach to the client’s skin health.
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Cosmetic brands and big companies – Who owns that – episode 191
The Beauty Brains
AUGUST 6, 2019
On this episode of the Beauty Brains we answer a number of beauty product questions and talk about big companies and the brands they own. Beauty Questions What is the big deal about squalane Does the number of ingredients in a product impact its effectiveness? Are dip nails safe? And how do anti-dandruff shampoos work?
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Practical Branding and Marketing Pearls for Dermatologists
The Dermatology Digest
DECEMBER 4, 2023
Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. She also has more than 1 million followers on social media, including Instagram and TikTok. “So,
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4 Tips for Marketing Your AAAMS Membership & Certifications
AAAMS
AUGUST 22, 2023
Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.
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4 Tips for Marketing Your AAAMS Membership & Certifications
AAAMS
AUGUST 22, 2023
Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.
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How The Pharmacist Turned Esty Uses Medical Training To Choose Brands
Lipgloss and Aftershave
SEPTEMBER 3, 2024
Christal George is the pharmacist turned esthetician who uses her medical education to understand the science of ingredient technology when investigating brands that she carries in her spa. When she was looking for a brand of skin care to treat compromised skin, she loved what she saw in Hale & Hush.
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If Fragrance In Skincare Scares You, Read This
Renee Rouleau
MARCH 10, 2023
It doesn’t help that the wealth of information found on social media can often leave us feeling more confused than educated. A big reason for this is that a lot of those scents are proprietary, so brands didn’t want to disclose them. In the EU, brands are required to list certain fragrance compounds.
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