Enlightened Beauty

FEBRUARY 16, 2023

After working as an esthetician for more than a decade, I’ve seen the advantages of sharing my business on social media. Social media is such a powerful place to be as an esthetician. So what does it mean to be successful on social media? Brand your business in a cohesive, authentic way.

Social Media 52

Social Media Esthetician Branding Esthetics 52

Lipgloss and Aftershave

MARCH 29, 2025

As always, we were thrilled to be the Official Social Media Commentators for IECSC, delivering real-time trend coverage, highlighting emerging technologies, and celebrating the brands and professionals shaping the future of aesthetics. Skincare introduced the CARBONETIX Treatment, blending science + performance for max glow.

Social Media 52

Social Media Innovations Technology Skincare 52

The Dermatology Digest

MARCH 3, 2025

.” The Unbeatable Performance campaign will feature Maher in a variety of content, including a modern recreation of the brand’s beloved girl-and-dog pose used on product packaging and in the brand’s marketing. The campaign will also include social media and online video.

Medical Grade Skincare 74

Medical Grade Skincare Social Media Branding Skin Health 74

Estelle Skin Care

MARCH 27, 2023

Good social media engagement on your esthetician platform is a great way to reach potential customers and build your brand presence on the web. The post Four Tips for Social Media Engagement On Your Esthetician Platform appeared first on Estelle Skin Care & Spa Institute.

Social Media 52

Social Media Esthetician Lead Esthetician Branding 52

Nutritional Aesthetics Alliance

JUNE 23, 2024

On this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger interview Kevin Burke , an AI marketing leader with a wealth of experience in digital marketing and brand development. Kevin shares insights on leveraging innovation, data, and artificial intelligence to drive brand growth and operational efficiency.

Marketing 195

Marketing Tools Branding Innovations 195

Spa Executive

MARCH 14, 2025

With analog travel, people are craving genuine, unfiltered interactions where a moment is savored rather than captured for social media. People are craving genuine, unfiltered interactions where a moment is savored rather than captured for social media.

Social Media 52

Social Media Technology Hospital Branding 52

Spa Industry Association

APRIL 4, 2024

Gauging the pulse of your target demographic forms the cornerstone of a successful social media strategy, particularly for niche markets such as virgin hair products in regions like Atlanta. Employing robust social media analytics tools can unveil invaluable insights about consumer behaviors, preferences, and engagement patterns.

Social Media 40

Social Media Branding Marketing Tools 40

American Esthetician Organization

NOVEMBER 26, 2024

When clients leave your spa feeling satisfied and confident, they’re more likely to share their positive experiences with friends, family, and social media followers. Clients recognize the LYCON brand as a symbol of quality and luxury, which enhances your professional reputation and sets you apart from competitors.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

Artistic Nails & Beauty Academy - Beauty Industry

SEPTEMBER 30, 2022

With the value social media can bring to your business, it’s crucial to have a social media presence. Social media can be the best tool to market your own personal beauty brand. We created a guide to help you grow your social presence and make it a successful one. Humans are creatures of habit.

Social Media 40

Social Media Branding Tools Marketing 40

American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? From identifying your target audience and developing a strong brand message, to utilizing digital marketing strategies such as influencer collaborations and content creation – you’ll learn how to draw in more customers while also increasing revenue.

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 16, 2023

However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses. Key Takeaways Leveraging social media to advertise skincare products, email and content marketing are all effective ways of boosting online sales.

Sales 88

Sales Marketing Skincare Social Media 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sales 88

Maxine Drake

FEBRUARY 21, 2025

Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post? Google allows you to save time on marketing while bringing in consistent bookings without the constant effort required by social media.

Social Media 52

Social Media Lash Extensions Waxing Facials 52

National Aesthetic Spa Network

FEBRUARY 6, 2023

As a marketing consultant, most clients express to me that they primarily use social media to promote their business. Now, this form of digital marketing can have an impact on a brand’s reach, but it … Continue reading Five Strategies to Fortify Your Marketing By: Laura M.

Marketing 91

Marketing Social Media Networking Branding 91

American Esthetician Organization

OCTOBER 13, 2023

From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.

Tools 88

Tools Marketing Esthetician Social Media 88

American Esthetician Organization

OCTOBER 9, 2023

Social media platforms such as Instagram and Facebook allow salons to showcase their services and can easily attract potential customers interested in what they offer. This helps drive more traffic to the page while giving followers insight into your brand experience.

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.

Marketing 88

Marketing Esthetician Social Media Branding 88

Lipgloss and Aftershave

JANUARY 19, 2024

Lipgloss + Aftershave is proud to announce that we will be the Official Social Media Commentators of the IECSC New York 2024! We’re thrilled to showcase all of the brands we love at the IECSC New York ! There will be a long list of Education, including the Lipgloss + Aftershave Social Media Class !

Branding 52

Branding Education Social Media Skincare 52

American Esthetician Organization

OCTOBER 2, 2023

Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.

Marketing 88

Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! Read on for insight into how these modern marketing tactics can provide long-term success – there is something here for everyone!

Marketing 88

Marketing Salon Social Media Networking 88

American Esthetician Organization

SEPTEMBER 13, 2023

Brands have recognized this demand and have started to cater to these preferences, offering pet skincare solutions that mirror those found in human skincare routines. The packaging and branding of these products have also taken inspiration from their human counterparts.

Marketing 164

Marketing Skincare Skincare Brands Skincare Routine 164

American Esthetician Organization

OCTOBER 20, 2023

Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook.

Tools 88

Tools Marketing Social Media Customer Service 88

Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Point’s LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?

Social Media 105

Social Media Sustainability Education Download 105

The Dermatology Digest

JUNE 18, 2024

Inspired by a recent organic shoutout from football rookie Xavier Legette, coupled with our brand’s natural affinity with men, we launched this campaign to foster a culture where skincare is openly embraced as part of everyday life. We are also incredibly excited that Xavier Legette will be taking part in this campaign.”

Social Media 36

Social Media Skincare Skincare Routine Partnerships 36

American Esthetician Organization

OCTOBER 4, 2023

In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Measuring success using data – driven insights helps identify the most successful strategies which allow branding information to be adjusted accordingly for future campaigns.

Marketing 88

Marketing Social Media Branding Therapy 88

Nutritional Aesthetics Alliance

MAY 2, 2023

Jackie is not only a Holistic Brand Strategist, but is also an advocate for spreading love, positivity, and encouragement to all those around her. And the consulting for Wildling Dreams happened because other brands and people in the holistic field, needed support. We knew that brands changed ownership by using the products.

Skincare 195

Skincare Social Media Work-Life Balance Branding 195

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 30, 2023

Leveraging the reach and influence of influencers or micro – influencers to generate positive reviews or user generated content helps promote products, increase brand visibility, build customer trust and develop authentic relationships with target audiences.

Marketing 88

Marketing Social Media Sales Branding 88

Spa Executive

NOVEMBER 1, 2023

Pro-aging & anti-ageism movements are growing on social media As it was with fat shaming and the relentlessly insensitive weight loss messaging that spawned the body positivity and body neutrality movements a few years ago, pro-aging and anti-ageism movements are growing on social media.

Social Media 98

Social Media Branding Marketing Hospital 98

American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

Marketing 88

Marketing Therapy Med Spa Social Media 88

Lori Crete

MARCH 25, 2024

In this episode, we talk about everything she has learned along the way and why she is over social media this year. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next.

Social Media 83

Social Media Branding Esthetician Skincare 83

My Salon Suite

AUGUST 26, 2024

As entrepreneurs and brand builders, you understand the power of connection and community. Aligning your brand with a charity not only makes a significant impact but also brings numerous benefits to your business. Why Align Your Brand with a Charity? Enhanced Brand Image Associating your brand with a reputable charity like St.

Branding 52

Branding Salon Social Media Hospital 52

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO.

Marketing 88

Marketing Social Media Therapy Networking 88

Eminence Organics

JULY 5, 2024

A Global Brand It was nine years before Eminence Organics took off in North America. It’s only through decades of hard work, late nights, sacrifices, uphill battles and hundreds of miles spent on the road each year that have made Eminence into the global brand it is today.”

Master Esthetician 98

Master Esthetician Social Media Branding Esthetician 98

Lipgloss and Aftershave

AUGUST 26, 2024

All The Details IECSC Florida 2024 L+A is so proud to be the Official Social Media Commentators for the IECSC Florida 2024 event happening October 13 – 14, 2024 at the Palm Beach County Convention Center! Submit L+A Brands At IECSC Florida You know we love the L+A sponsors.

Education 52

Education Social Media Branding Skincare Brands 52

The Beauty Brains

AUGUST 6, 2019

On this episode of the Beauty Brains we answer a number of beauty product questions and talk about big companies and the brands they own. Beauty Questions What is the big deal about squalane Does the number of ingredients in a product impact its effectiveness? Are dip nails safe? And how do anti-dandruff shampoos work?

Branding 52

Branding Social Media Skin Types Ingredients 52