The Dermatology Digest

JUNE 18, 2024

Inspired by a recent organic shoutout from football rookie Xavier Legette, coupled with our brand’s natural affinity with men, we launched this campaign to foster a culture where skincare is openly embraced as part of everyday life. We are also incredibly excited that Xavier Legette will be taking part in this campaign.”

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Social Media Skincare Skincare Routine Partnerships 36

Artistic Nails & Beauty Academy - Beauty Industry

SEPTEMBER 30, 2022

With the value social media can bring to your business, it’s crucial to have a social media presence. Social media can be the best tool to market your own personal beauty brand. We created a guide to help you grow your social presence and make it a successful one. Humans are creatures of habit.

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Social Media Branding Tools Marketing 40

Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

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Branding Social Media Salon Facials 98

Lipgloss and Aftershave

JANUARY 19, 2024

Lipgloss + Aftershave is proud to announce that we will be the Official Social Media Commentators of the IECSC New York 2024! We’re thrilled to showcase all of the brands we love at the IECSC New York ! There will be a long list of Education, including the Lipgloss + Aftershave Social Media Class !

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Branding Education Social Media Skincare 52

My Salon Suite

AUGUST 26, 2024

As entrepreneurs and brand builders, you understand the power of connection and community. Aligning your brand with a charity not only makes a significant impact but also brings numerous benefits to your business. Why Align Your Brand with a Charity? Enhanced Brand Image Associating your brand with a reputable charity like St.

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Branding Social Media Salon Hospital 52

Lipgloss and Aftershave

SEPTEMBER 3, 2024

Christal George is the pharmacist turned esthetician who uses her medical education to understand the science of ingredient technology when investigating brands that she carries in her spa. When she was looking for a brand of skin care to treat compromised skin, she loved what she saw in Hale & Hush.

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Branding Medical Training Customer Service 52

Lipgloss and Aftershave

AUGUST 26, 2024

All The Details IECSC Florida 2024 L+A is so proud to be the Official Social Media Commentators for the IECSC Florida 2024 event happening October 13 – 14, 2024 at the Palm Beach County Convention Center! Submit L+A Brands At IECSC Florida You know we love the L+A sponsors.

Education 52

Education Social Media Branding Skincare Brands 52

American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? From identifying your target audience and developing a strong brand message, to utilizing digital marketing strategies such as influencer collaborations and content creation – you’ll learn how to draw in more customers while also increasing revenue.

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Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 16, 2023

However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses. Key Takeaways Leveraging social media to advertise skincare products, email and content marketing are all effective ways of boosting online sales.

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Sales Marketing Skincare Social Media 88

Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Point’s LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?

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Social Media Sustainability Download Education 102

American Esthetician Organization

OCTOBER 13, 2023

From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.

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Tools Marketing Esthetician Social Media 88

American Esthetician Organization

OCTOBER 9, 2023

Social media platforms such as Instagram and Facebook allow salons to showcase their services and can easily attract potential customers interested in what they offer. This helps drive more traffic to the page while giving followers insight into your brand experience.

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Marketing Social Media Salon Sales 88

Nutritional Aesthetics Alliance

JUNE 23, 2024

On this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger interview Kevin Burke , an AI marketing leader with a wealth of experience in digital marketing and brand development. Kevin shares insights on leveraging innovation, data, and artificial intelligence to drive brand growth and operational efficiency.

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Tools Marketing Innovations Branding 195

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.

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Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! Read on for insight into how these modern marketing tactics can provide long-term success – there is something here for everyone!

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Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 2, 2023

Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.

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Marketing Social Media Tools Branding 88

Renee Rouleau

DECEMBER 31, 2022

While the social media landscape can’t be discounted when it comes to trend prediction, I like to turn to my other sources as well. Skin Cycling Skin cycling has been all over social media for a few months now, and it seems to be resonating with audiences far and wide.

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Skincare Social Media Exfoliation Retinol 195

National Aesthetic Spa Network

FEBRUARY 6, 2023

As a marketing consultant, most clients express to me that they primarily use social media to promote their business. Now, this form of digital marketing can have an impact on a brand’s reach, but it … Continue reading Five Strategies to Fortify Your Marketing By: Laura M.

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Marketing Social Media Networking Branding 91

Lipgloss and Aftershave

FEBRUARY 8, 2024

Skincare, Alumier MD, XCellarisPRO, Dermaquest, and Dermologica and the feedback was very similar from all of these brands in terms of the approach that they are encouraging their professionals to take with clients. The overwhelming theme is that brands are encouraging estheticians to focus on a macro approach to the client’s skin health.

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Social Media Skincare Ethics Branding 52

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

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Marketing Social Media Networking Branding 52

American Esthetician Organization

OCTOBER 4, 2023

In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Measuring success using data – driven insights helps identify the most successful strategies which allow branding information to be adjusted accordingly for future campaigns.

Marketing 88

Marketing Social Media Branding Therapy 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

Marketing 88

Marketing Medical Social Media Customer Service 88

Lori Crete

MARCH 25, 2024

In this episode, we talk about everything she has learned along the way and why she is over social media this year. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next.

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Social Media Branding Esthetician Skincare 81

American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

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Marketing Therapy Med Spa Social Media 88

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event!

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Social Media Branding Education Marketing 52

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO.

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Marketing Social Media Networking Therapy 88

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. “From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA.

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Social Media Branding Marketing Partnerships 36

Eminence Organics

JULY 5, 2024

A Global Brand It was nine years before Eminence Organics took off in North America. It’s only through decades of hard work, late nights, sacrifices, uphill battles and hundreds of miles spent on the road each year that have made Eminence into the global brand it is today.”

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Master Esthetician Social Media Branding Office 98

Associated Skin Care Professionals

AUGUST 16, 2023

The Dove Self Esteem Project is the world’s largest provider of self-esteem education, as evidenced by its partnerships with nationally and internationally recognized brands like UNICEF, Girl Scouts of the USA, and Cartoon Network. 3 Some key findings from Dove’s survey show: 52% of girls report social media causing low self-esteem.

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Social Media Partnerships Branding Education 40

Spa Executive

NOVEMBER 1, 2023

Pro-aging & anti-ageism movements are growing on social media As it was with fat shaming and the relentlessly insensitive weight loss messaging that spawned the body positivity and body neutrality movements a few years ago, pro-aging and anti-ageism movements are growing on social media.

Social Media 98

Social Media Branding Marketing Hospital 98

Spa Executive

MAY 25, 2023

Most spas don’t have the luxury of dedicated marketing teams, so managers and directors who are already stretched thin must take on the responsibility of building the brand. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

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Marketing Social Media Branding Sales 52

Lori Crete

MAY 15, 2023

Listen in as I share concrete tips for managing your social media and attracting high-quality clients to your beauty business. ” – Lori Crete Lori’s 4 Outside-the-Biz Elements to Know: Numbers Website Social Media Marketing “Clients will find you and book with you online if they feel drawn to your unique brand.”

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Social Media Marketing Safety Management 40

Aesthetic Back Bar

JUNE 12, 2024

Ask yourself questions such as; what is your brand identity and who is your target demographic? The following need to be considered also; Marketing costs – How much money are you spending or plan to spend on social media, ads, and email campaigns? Will you private label your own skincare brand or use someone else’s brand?

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Social Media Skincare Brands Branding Clinic 36

American Esthetician Organization

SEPTEMBER 13, 2023

Brands have recognized this demand and have started to cater to these preferences, offering pet skincare solutions that mirror those found in human skincare routines. The packaging and branding of these products have also taken inspiration from their human counterparts.

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Marketing Skincare Skincare Brands Skincare Routine 164

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

The Beauty Brains

AUGUST 6, 2019

On this episode of the Beauty Brains we answer a number of beauty product questions and talk about big companies and the brands they own. Beauty Questions What is the big deal about squalane Does the number of ingredients in a product impact its effectiveness? Are dip nails safe? And how do anti-dandruff shampoos work?

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Branding Social Media Skin Types Ingredients 52

Spa Executive

MARCH 13, 2024

You can learn to find local keywords in this SEMRush guide: [link] Social Media Marketing: Utilize social media platforms to target local audiences. Learn more about social media marketing here. This helps build a positive brand image and connects the business with the local community.

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Social Media Marketing Partnerships Branding 52