Lipgloss and Aftershave

MARCH 29, 2025

L+A had an absolutely incredible time at the 2025 IECSC New York a show that continues to set the pace for medical and spa skincare in the U.S. These brands didnt just show upthey showed out with product launches and technologies that push the boundaries of modern aesthetics.

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Social Media Innovations Technology Skincare 52

The Dermatology Digest

MARCH 3, 2025

“Sunscreen has always been an essential part of my daily skincare routine, and choosing a trusted sunscreen that stays on strong, like Coppertone Sport, is so important to me – whether I’m spending long hours training or just going to the beach with my sisters.” In a news release.

Medical Grade Skincare 74

Medical Grade Skincare Social Media Branding Skin Health 74

American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses.

Sales 88

Sales Marketing Skincare Social Media 88

Hollywood Institute

DECEMBER 25, 2023

Undeniably, social media has reshaped beauty trends worldwide with Instagram filters, YouTube tutorials and TikTok makeup trends are at the forefront. From the surge in , makeup influencer to the wave of TikTok , skincare revelations, the influence of social media on beauty trends is truly remarkable.

Social Media 52

Social Media Makeup Skincare Routine Branding 52

Maxine Drake

FEBRUARY 21, 2025

When someone searches for a massage spa , a waxing service , or a skincare treatment , Google pulls up a list of local area businesses. Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post?

Social Media 52

Social Media Lash Extensions Waxing Facials 52

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

AUGUST 16, 2023

The beauty and skincare industry is constantly evolving, and the latest trend to make its mark is cryptocurrency. In this article, we will explore the impact of cryptocurrency on the beauty and skincare industry, from its basics to the challenges and benefits it brings. But what exactly is cryptocurrency?

Skincare 88

Skincare Ethics Branding Technology 88

The Dermatology Digest

JUNE 18, 2024

Cetaphil is launching “Made for Phil,” a new digital campaign highlighting men’s growing enthusiasm for skincare. “There is a palpable surge in men’s interest in skincare and we are excited to be a part of it,” says Tara Loftis, the Global President of Skincare at Galderma, in a news release. .

Social Media 36

Social Media Skincare Skincare Routine Partnerships 36

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 13, 2023

From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.

Tools 88

Tools Marketing Esthetician Social Media 88

Lipgloss and Aftershave

JANUARY 19, 2024

Lipgloss + Aftershave is proud to announce that we will be the Official Social Media Commentators of the IECSC New York 2024! We’re thrilled to showcase all of the brands we love at the IECSC New York ! There will be a long list of Education, including the Lipgloss + Aftershave Social Media Class !

Branding 52

Branding Education Social Media Skincare 52

American Esthetician Organization

OCTOBER 20, 2023

Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook.

Tools 88

Tools Marketing Social Media Customer Service 88

American Esthetician Organization

OCTOBER 2, 2023

Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.

Marketing 88

Marketing Social Media Tools Branding 88

Lipgloss and Aftershave

FEBRUARY 8, 2024

The Skincare Trends Report by L+A for 2024 is here! L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! The 2024 L+A Skincare Trends Report Macro Approach To Client Care We spoke with many skincare exhibitors including M.A.D Skincare who launched M.A.D

Skincare 52

Skincare Social Media Ethics Branding 52

Maxine Drake

APRIL 10, 2025

The right mix of services should reflect your skillset, support your brand promise, and align with what your ideal clients are actually looking for. Clients are done with social media gimmicks and overhyped skincare. Choose Skincare Products that Back Up Your Services Dont just retail for the sake of it.

Medical 52

Medical Med Spa Chemical Peels Social Media 52

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! Did you know that referrals and reviews are an essential marketing strategy for salons & spas ?

Marketing 88

Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa.

Marketing 88

Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 4, 2023

In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Measuring success using data – driven insights helps identify the most successful strategies which allow branding information to be adjusted accordingly for future campaigns.

Marketing 88

Marketing Social Media Branding Therapy 88

Lipgloss and Aftershave

JANUARY 19, 2024

Jessline Fermin gave Lipgloss + Aftershave Co-Founder, Jenni Nagle, one of the most impressive skincare treatments! Jenni went directly to social media after the treatment and called the treatment, The Glass Skin Facial ! While researching skincare brands to use in her practice she found Pure Pro Aesthetics.

Lash Extensions 98

Lash Extensions Skincare Brands Esthetician Facials 98

American Esthetician Organization

OCTOBER 30, 2023

This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing. It not only helps in driving more visibility and traffic to the brand but also in communicating with customers, build relationships, and manage reputation.

Marketing 88

Marketing Social Media Sales Branding 88

American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

Marketing 88

Marketing Therapy Med Spa Social Media 88

Beautifully Yours Metro

MAY 25, 2022

Guillaume is among a growing list of skincare experts expanding their reach beyond the treatment room. She shared on her social media outlet of choice, esthetics, and the exciting world that exists for up-and-coming skincare bosses. Of all the social media platforms out there I’m most active on Pinterest.

Skincare 52

Skincare Social Media Oily Skin Microneedling 52

The Beauty Brains

NOVEMBER 19, 2019

What’s the deal with No-BS Skincare Can magnesium be used for cleaning? Tom’s launches toothpaste tube that’s recyclable – will the other brands owned by Colgate follow suit? Social media On this Instagram post we debated the idea that parabens are perfectly safe for cosmetics. Support the Beauty Brains!

Social Media 52

Social Media Skincare Branding Marketing 52

Lipgloss and Aftershave

SEPTEMBER 3, 2024

Christal George is the pharmacist turned esthetician who uses her medical education to understand the science of ingredient technology when investigating brands that she carries in her spa. When she was looking for a brand of skin care to treat compromised skin, she loved what she saw in Hale & Hush.

Branding 52

Branding Training Medical Customer Service 52

Lipgloss and Aftershave

OCTOBER 23, 2023

I attended my first Skin Games in 2016 when I was working with California Skincare Supply. I was on site helping Kelli with social media during the event. Some of the contestants that I met in my first few years working with TSG are now leaders in the professional skincare industry.

Partnerships 98

Partnerships Lash Lift Social Media Makeup 98

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO.

Marketing 88

Marketing Social Media Therapy Networking 88

Associated Skin Care Professionals

AUGUST 30, 2023

Blog Posts by Hailey Kurfess Glow Skincare is now Kasey Boone Skincare. As you have seen, or are seeing, there has been a huge metamorphosis within the brand. Kasey Boone Skincare is ever changing and evolving and this rebrand is a major contributing factor and catalyst. We are Kasey Boone Skincare—a first of its kind.

Skincare 40

Skincare Social Media Tools Esthetician 40

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. She also has more than 1 million followers on social media, including Instagram and TikTok. “So,

Branding 36

Branding Marketing Social Media Skincare Brands 36

Lipgloss and Aftershave

AUGUST 26, 2024

All The Details IECSC Florida 2024 L+A is so proud to be the Official Social Media Commentators for the IECSC Florida 2024 event happening October 13 – 14, 2024 at the Palm Beach County Convention Center! Submit L+A Brands At IECSC Florida You know we love the L+A sponsors.

Education 52

Education Social Media Branding Skincare Brands 52

Lipgloss and Aftershave

FEBRUARY 6, 2025

Truly a global skincare event. Jenni Nagle, Barry Eichner, and Dr. Chantal Lunderville attended the conference to get a glimpse into the global skincare market to see what we can expect for the next year. Skincare , BioSkin Aesthetic , Dermalogica PRO , and Canfield Scientific. If you recall, L+A has been talking about the U.S.

Medical 52

Medical Skincare Injections Webinar 52

American Esthetician Organization

SEPTEMBER 29, 2023

Discover strategies admired brands are using, the different marketing channels available, as well as the opportunities and trends for future success within this booming industry. It’s time to explore how trendsetting businesses are utilizing effective health and wellness branding and promotion tactics.

Marketing 88

Marketing Branding Social Media Technology 88

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

From dream to reality Have you ever envisioned launching your own skincare, haircare, or body care line? In the dynamic world of skincare, where innovation meets essential care, the idea of curating your own product line is both exhilarating and, admittedly, a tad overwhelming.

Social Media 78

Social Media Branding Skincare Education 78

Lipgloss and Aftershave

JANUARY 14, 2024

Skincare has always been an important part of my daily life, but I’m also a caregiver and enjoy connecting with people on a personal level,” Laura says. ” Laura Mayhew Sparkle Spa introduced the Roccoco Botanicals skincare line in 2018 and has since grown to be the largest individual seller of Roccoco products in the world.

Branding 52

Branding Treatments Social Media Skincare 52

California Skincare Supply

JANUARY 6, 2022

Men's skincare is definitely having a moment and estheticians need to get on board! If you’re a skincare professional and have been considering expanding into this rapidly growing market, you’re right on time. If you’re an esthetician or other skincare professional, you can buy men’s facial products at wholesale right here!

Skincare 52

Skincare Facials Marketing Esthetician 52

Lipgloss and Aftershave

FEBRUARY 3, 2025

Jillian Wright offers sage advice to medical + spa skincare professionals. The field of medical + spa skincare is as much an art as it is a science. A successful skincare professional must master the perfect balance between intuition and technique, creativity and structure, emotional intelligence and logical problem-solving.

Medical 52

Medical Skincare Branding Client Retention 52

Starpil Wax

JANUARY 12, 2024

Having an esthetician’s license means being passionate about and having an intrinsic knowledge of how the skin works, skincare products, ingredients, and the solutions to meet various needs. You can even reach celebrity-esthetician status on social media through your work - and then you can really make some serious money!

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Esthetician Waxing Esthetics Waxing Specialist 98