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Proven Skincare Marketing Ideas That Will Boost Your Online Sales

American Esthetician Organization

However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses. So if you’re wondering how you can gain more customers through targeted skincare marketing efforts then read on!

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Discover Fall Skin Care Trends + Get Next Level Education 

Lipgloss and Aftershave

All The Details IECSC Florida 2024 L+A is so proud to be the Official Social Media Commentators for the IECSC Florida 2024 event happening October 13 – 14, 2024 at the Palm Beach County Convention Center! Submit L+A Brands At IECSC Florida You know we love the L+A sponsors.

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Pet Industry and Its Effect on Skincare Market

American Esthetician Organization

They want to ensure that the skincare products they choose for their pets are free from harsh chemicals and unnecessary additives. Brands have recognized this demand and have started to cater to these preferences, offering pet skincare solutions that mirror those found in human skincare routines.

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Setting prices for spa services and products

Aesthetic Back Bar

Ask yourself questions such as; what is your brand identity and who is your target demographic? The following need to be considered also; Marketing costs – How much money are you spending or plan to spend on social media, ads, and email campaigns? Will you private label your own skincare brand or use someone else’s brand?

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Meet Some of Atelier Esthetique’s Esthetician Alumni!

Atelier Esthetique Institute of Esthetics

Grace Miou, Class of Dec 23 : “I started working for a pro skincare brand as a professional social media marketing manager. Plus, some of my credits from my dentistry education transferred over, so I finished faster.” I learned so much by watching and I knew I could learn so much by doing.

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L+A Announces Media Partnership with The Skin Games 

Lipgloss and Aftershave

I attended my first Skin Games in 2016 when I was working with California Skincare Supply. I was on site helping Kelli with social media during the event. Char Fontanills went on to start her own skincare brand. The Skin Games has a long list of brand partners.

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Let’s Get Picky About Professional Skin Care Lines

California Skincare Supply

How to Choose the Right Brands for Your Beauty Business and Your Clients For the beauty professional, perhaps one of the most exciting but also intimidating aspects of building your business is choosing which products to use and retail to your clients. Most of these brands have retail products for you to use at home as well!