Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Point’s LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program? What’s Included in the Program?

Social Media 105

Social Media Sustainability Education Download 105

Maxine Drake

FEBRUARY 21, 2025

Google vs. Social Media: Whats More Effective? The reality is that social media is unpredictable and offers limited visibility. The lifespan of a social media post? Google allows you to save time on marketing while bringing in consistent bookings without the constant effort required by social media.

Social Media 52

Social Media Lash Extensions Waxing Facials 52

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 13, 2023

From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.

Tools 88

Tools Marketing Esthetician Social Media 88

American Esthetician Organization

OCTOBER 16, 2023

However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses. Key Takeaways Leveraging social media to advertise skincare products, email and content marketing are all effective ways of boosting online sales.

Sales 88

Sales Marketing Skincare Social Media 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

SEPTEMBER 13, 2023

Brands have recognized this demand and have started to cater to these preferences, offering pet skincare solutions that mirror those found in human skincare routines. The packaging and branding of these products have also taken inspiration from their human counterparts.

Marketing 164

Marketing Skincare Skincare Brands Skincare Routine 164

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.

Marketing 88

Marketing Esthetician Social Media Branding 88

My Salon Suite

JANUARY 11, 2024

Visualization: Seek inspiration from industry trends, successful entrepreneurs, and lifestyle images that resonate with your brand. Incorporate colors, textures, and styles that reflect the ambiance you want to convey in your salon or wellness space. Apply for a scholarship with MY SALON Suite!

Work-Life Balance 98

Work-Life Balance Salon Social Media Marketing 98

My Salon Suite

AUGUST 26, 2024

As entrepreneurs and brand builders, you understand the power of connection and community. Your salon suite is not just a place where beauty is created; it’s a hub of inspiration and transformation. September is Childhood Cancer Awareness Month, and MY SALON Suite is proud to be partnered with St. By supporting St.

Branding 52

Branding Salon Social Media Hospital 52

American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Are you a cosmetologist looking to build up your beauty business?

Marketing 88

Marketing Social Media Tools Branding 88

Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

Marketing 52

Marketing Salon Social Media Waxing 52

My Salon Suite

AUGUST 14, 2023

At MY SALON Suite, we prioritize your financial well-being, and our array of tailored resources reflects that. Square At MY SALON Suite, we partner with Square to offer our members a 2.49% payment processing rate, one of the best in the business. The post Celebrate National Financial Awareness Day with MY SALON Suite!

Salon 66

Salon Social Media Partnerships Education 66

American Esthetician Organization

OCTOBER 30, 2023

Leveraging the reach and influence of influencers or micro – influencers to generate positive reviews or user generated content helps promote products, increase brand visibility, build customer trust and develop authentic relationships with target audiences.

Marketing 88

Marketing Social Media Sales Branding 88

Style Seat - Marketing Tips

MARCH 21, 2023

Attracting and retaining clients is one of the most difficult things about being a salon owner. Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Search for your businesss location.

Marketing 52

Marketing Salon Social Media Branding 52

Style Seat - Marketing Tips

MARCH 21, 2023

Attracting and retaining clients is one of the most difficult things about being a salon owner. Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Search for your business’s location.

Marketing 52

Marketing Salon Social Media Branding 52

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

Marketing 88

Marketing Medical Social Media Customer Service 88

Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Social Media Marketing Social media remains a potent tool for salon marketing.

Marketing 40

Marketing Salon Social Media Branding 40

Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Social Media Marketing Social media remains a potent tool for salon marketing.

Marketing 40

Marketing Salon Social Media Branding 40

Style Seat - Business Growth

JULY 22, 2024

Growing a successful hair salon business involves more than just excellent styling skillsit requires smart, targeted strategies to attract new clients and keep them coming back. Building strong relationships with your clients is at the heart of a thriving salon. Real-life stories and testimonials can be incredibly powerful.

Salon 40

Salon Social Media Client Retention Marketing 40

Style Seat - Business Growth

JULY 22, 2024

Growing a successful hair salon business involves more than just excellent styling skills—it requires smart, targeted strategies to attract new clients and keep them coming back. Building strong relationships with your clients is at the heart of a thriving salon. Real-life stories and testimonials can be incredibly powerful.

Salon 40

Salon Social Media Client Retention Marketing 40

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO.

Marketing 88

Marketing Social Media Networking Therapy 88

Style Seat - Marketing Tips

APRIL 3, 2024

Salon owners today are artists in their own right, not just in the styles they create but also in how they paint their business across the digital canvas. In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Are you facing salon marketing challenges as a salon owners?

Tools 40

Tools Marketing Salon Social Media 40

Style Seat - Marketing Tips

APRIL 3, 2024

Salon owners today are artists in their own right, not just in the styles they create but also in how they paint their business across the digital canvas. In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Are you facing salon marketing challenges as a salon owners?

Tools 40

Tools Marketing Salon Social Media 40

Starpil Wax

JANUARY 12, 2024

If you want to become a licensed esthetician, it also doesn’t mean that you are bound to work in a spa or salon. Working as an esthetician can lead you to be a brand representative, corporate educator, or even a content creator for some of the biggest brands in the world (like Starpil!).

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

Style Seat - Business Growth

JULY 24, 2024

The salon industry is evolving, and booth rentals are becoming an increasingly popular option for stylists looking for more independence and salon owners wanting to optimize their business model. This helps the renter offset some costs while the salon earns additional revenue beyond just the booth rent.

Salon 40

Salon Legal Branding Social Media 40

Style Seat - Business Growth

JULY 24, 2024

The salon industry is evolving, and booth rentals are becoming an increasingly popular option for stylists looking for more independence and salon owners wanting to optimize their business model. This helps the renter offset some costs while the salon earns additional revenue beyond just the booth rent.

Salon 40

Salon Legal Branding Social Media 40

My Salon Suite

DECEMBER 14, 2023

Annique Pierre Louis , the brilliant mind behind Sand + Sol Collective in Suite 203 at MY SALON Suite – Cool Springs , graciously shares her journey of transforming a vision into a thriving salon suite business. By envisioning her ideal client, she personalized her salon suite experience to cater to Lauren’s preferences.

Social Media 55

Social Media Salon Entrepreneurship Branding 55

Lipgloss and Aftershave

JANUARY 14, 2024

She became a licensed esthetician in 2002 from Pivot Point International School of Esthetics and started her career working at Michael Anthony Salon/Spa in Chicago before returning to Wisconsin in 2007. The relationship and connection I have with Jacine is priceless which solidifies my loyalty and trust to the brand.

Branding 52

Branding Treatments Social Media Skincare 52

Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Points LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program? Whats Included in the Program?

Social Media 52

Social Media Sustainability Education Download 52

The Beauty Brains

APRIL 11, 2019

On today’s episode of The Beauty Brains we’re going to be answering your beauty questions about The differences between salon and store bought deep conditioners Whether curology is better than going to a dermatologist And what are the pros and cons of using a bar soap form of shampoo and hair conditioner?

Salon 52

Salon Ingredients Social Media Cosmetic Products 52

Style Seat - Business Growth

JULY 25, 2024

Are you looking for a fun and effective way to attract new clients to your salon while also strengthening relationships with your existing customers? Don’t worry – we’ve got you covered with tons of tips and ideas to make your salon open house a smashing success! Why Host a Salon Open House?

Salon 40

Salon Social Media Makeup Document 40

Style Seat - Business Growth

JULY 25, 2024

Are you looking for a fun and effective way to attract new clients to your salon while also strengthening relationships with your existing customers? Don’t worry – we’ve got you covered with tons of tips and ideas to make your salon open house a smashing success! Why Host a Salon Open House?

Salon 40

Salon Social Media Makeup Document 40

Style Seat - Marketing Tips

OCTOBER 16, 2023

Create a Costume Catalog Create a catalog of all the Halloween looks you offer and display it in your salon space, StyleSeat profile, or social media. Use Social Media and Email Promotion Promote your Halloween services on social media and in an email marketing campaign. If not, get creative.

Marketing 40

Marketing Social Media Salon Branding 40

Style Seat - Marketing Tips

OCTOBER 16, 2023

Create a Costume Catalog Create a catalog of all the Halloween looks you offer and display it in your salon space, StyleSeat profile, or social media. Use Social Media and Email Promotion Promote your Halloween services on social media and in an email marketing campaign. If not, get creative.

Marketing 40

Marketing Social Media Salon Branding 40

Style Seat - Client Relationships

OCTOBER 8, 2020

Responding to each and every review can show your clients you are more than just a service you are a brand, personality, and experience. Here are some tips to make sure each response you leave is professional, personalized, and represents your brand. Leaving a public response to a review (positive or negative) can be tricky.

Branding 52

Branding Social Media Salon Marketing 52

My Salon Suite

NOVEMBER 16, 2023

The holiday season is upon us, and for salon owners, it’s not just about giving your clients the perfect festive look – it’s also an opportunity to boost retail sales. In this blog post, we’ll explore some tips and tricks tailored specifically for salon owners looking to make the most out of the holiday season.

Sales 40

Sales Social Media Retail Products Salon 40