Salon Today

FEBRUARY 12, 2019

In this blog, Minerva's Jeff Grissler helps salon owners understand the important role their brand plays when making a true connection to their clientele.

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Branding Salon 52

Salon Today

NOVEMBER 7, 2024

Our last three SALON TODAY webinars have been among our best, featuring some of the brightest minds in the industry. Get a recap of each and watch them on demand.

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Webinar Branding Management Salon 104

Salon Today

AUGUST 3, 2023

New research reveals the most popular vegan beauty brands on social media. Get the lowdown on the top 10.

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Social Media Branding 96

Salon Today

FEBRUARY 22, 2024

On Day 2 of our SALON TODAY 200 announcements, we celebrate the honorees in the category of Salon Culture. These salons, including the Barbie-loving team from The Changing Room in Aventura, Florida, have mastered the art of building that magnetic energy that binds and propels a team, attracts clients, and forges a brand.

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Salon Branding 69

American Esthetician Organization

OCTOBER 27, 2023

Are you looking for ways to promote your salon or spa but have no clue where to start? Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 9, 2023

Are you a salon owner looking for strategies to get more customers? of salons are now able to stay open due to COVID-19’s impact on the industry. If you’re one of them, here’s an article that will help drive up your salon business and increase customer engagement!

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Marketing Social Media Salon Sales 88

Salon Today

SEPTEMBER 26, 2024

Before he takes the stage at Zenoti's Innergize 2024, MiniLuxe's Tony Tjan pays SALON TODAY a visit to talk about how the brand is leveraging AI to elevate the client experience and preparing itself for franchising.

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Branding Salon 105

Salon Today

AUGUST 28, 2024

Rosy Salon Software and Aura Salonware join forces, uniting thousands of salons, tens of thousands of salon professionals and millions of salon clients.

Technology 59

Technology Salon Customer Service Branding 59

Maxine Drake

MARCH 11, 2025

For many estheticians, salon, and spa owners, GlossGenius and Vagaro are two of the biggest names in salon and spa software. Branding & Business Website Customizable website with options to showcase team members, services, and portfolios. The Real Problem: What Happens When Your Beauty or Salon Business Grows?

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Esthetician Marketing Client Loyalty Programs Salon 52

My Salon Suite

AUGUST 26, 2024

As entrepreneurs and brand builders, you understand the power of connection and community. Your salon suite is not just a place where beauty is created; it’s a hub of inspiration and transformation. September is Childhood Cancer Awareness Month, and MY SALON Suite is proud to be partnered with St. By supporting St.

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Branding Salon Social Media Hospital 52

Salon Today

FEBRUARY 20, 2024

Introducing Cécred, a haircare brand founded by Beyoncé Knowles-Carter, launching in tandem with the Cécred x BeyGOOD Fund, awarding an annual $500,000 to fund cosmetology school scholarships and salon business grants across 5 cities chosen for their large, diverse community of hairstylists.

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Branding Salon 59

Salon Today

DECEMBER 4, 2018

Salon Culture is that invisible yet tangible energy that binds a team, attracts clients and propels a beauty brand. These SALON TODAY 200 honorees tapped into the perfect mix for creating a salon culture.

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Salon Branding 52

Beauty Launchpad

NOVEMBER 1, 2024

From hair care products to men's grooming and salon software, these are the winners and finalists of Beauty Launchpad's 2024 Readers' Choice Awards. Did your favorite brands make the cut? The professional beauty community has spoken.

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Branding Salon 98

American Esthetician Organization

SEPTEMBER 13, 2023

Brands have recognized this demand and have started to cater to these preferences, offering pet skincare solutions that mirror those found in human skincare routines. The packaging and branding of these products have also taken inspiration from their human counterparts.

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Marketing Skincare Skincare Brands Skincare Routine 164

Pivot Point International

SEPTEMBER 26, 2024

The research, conducted with the leading hair color brands, provides key insights into how the industry has adapted to meet new expectations for both online and in-person learning. This research offers a roadmap for brands and educators alike to successfully navigate the new landscape.”

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Education Download Branding Sales 105

Salon Today

APRIL 9, 2024

John Paul Mitchell Systems (JPMS) has announced a rebranding of its Tea Tree line with new, more sustainable packaging, following its commitment to restoring the ecosystems and communities where the brand operates, respecting human rights, and decarbonizing operations.

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Branding Sustainability 59

Beauty Launchpad

FEBRUARY 20, 2024

ARETÉ, the latest entrant into the professional beauty industry, proudly unveils its new collection of consciously crafted hair color, care, treatments and styling products.

Branding 73

Branding Salon Treatments 73

My Salon Suite

AUGUST 14, 2023

At MY SALON Suite, we prioritize your financial well-being, and our array of tailored resources reflects that. Square At MY SALON Suite, we partner with Square to offer our members a 2.49% payment processing rate, one of the best in the business. The post Celebrate National Financial Awareness Day with MY SALON Suite!

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Salon Social Media Partnerships Education 67

Salon Today

SEPTEMBER 22, 2023

In an exclusive interview with Dr. Dominic Pratt, Global President, Kao Salon Division, we hear how the much-loved professional brands Goldwell and Oribe are forging ahead while staying true to their roots (pun intended).

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Salon Innovations Branding 59

Style Seat - Marketing Tips

JUNE 7, 2022

Opening a new salon is about all the small decisions you make to bring your vision to life. Every little detail, from the decor to the salon name, helps communicate who you are to potential customers. Well walk you through salon naming tips and provide salon name ideas to help shape your new beauty business.

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Salon Branding Marketing Treatments 52

Style Seat - Marketing Tips

JUNE 7, 2022

Opening a new salon is about all the small decisions you make to bring your vision to life. Every little detail, from the decor to the salon name, helps communicate who you are to potential customers. We’ll walk you through salon naming tips and provide salon name ideas to help shape your new beauty business.

Salon 52

Salon Branding Marketing Treatments 52

Salon Today

APRIL 18, 2024

To celebrate its win as “Brand of the Year in Haircare” at the 2024 Ulta Field Leadership Conference, IGK's top selling products will be featured at Ulta stores nationwide.

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Branding 59

My Salon Suite

JANUARY 11, 2024

Visualization: Seek inspiration from industry trends, successful entrepreneurs, and lifestyle images that resonate with your brand. Incorporate colors, textures, and styles that reflect the ambiance you want to convey in your salon or wellness space. Apply for a scholarship with MY SALON Suite!

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Work-Life Balance Salon Social Media Marketing 98

Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Marketing Salon Social Media Waxing 52

Salon Today

JUNE 6, 2024

For salon owners and hair stylists, creating personal brands and hosting impactful events are potent strategies to survive and thrive in this competitive environment. Oliver Golden, co-founder of FounderSix, shows you how.

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Branding Salon 80

Smart Start Consulting

JUNE 2, 2023

Custom Salon & Spa Business Cards We know it’s hard to choose business cards, service cards, posters and all the little things in for your business. It is incredibly important to create consistency in your brand and to present your clients with quality professional business materials.

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Salon Branding Consultation Consultations 52

Salon Today

FEBRUARY 8, 2019

L Oréal Professionnel USA announces the brand s partnership with modern industry icon Nick Arrojo and his ARROJO Salons and Academies.

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Salon Partnerships Branding 52

Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Point’s LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program? What’s Included in the Program?

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Social Media Sustainability Education Download 105

Salon Today

SEPTEMBER 27, 2023

According to a new study, Instagram has the most searched branding for a social media platform, with 147,736 monthly Google searches on average.

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Social Media Branding 59

Salon Today

JANUARY 23, 2024

Schwarzkopf will be working with actress and producer Sofia Vergara as Global Brand Ambassador to help launch its new campaign, “What Story Will You Tell?”

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Branding 59

Smart Start Consulting

MARCH 8, 2022

How to Find the Perfect Name for Your Salon and spa business or Cosmetic Brand Guest post by Squadhelp Beauty and cosmetics companies are rapidly expanding over the world. Read more The post How to Find the Perfect Name for Your Salon or spa business appeared first on Smart Start Consulting.

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Salon Branding Marketing Consultation 52

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? Key Takeaways LoyalZoo is an affordable platform designed specifically for businesses like salons allowing them to create customizable loyalty programs and track customer service metrics. Let’s get started!

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Tools Marketing Social Media Customer Service 88

Salon Today

SEPTEMBER 13, 2024

The Franchise Customer Experience Certification is awarded to franchise brands that demonstrate superior practices leading to enhanced franchise profitability via exceptional franchisee and consumer experiences.

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Salon Branding 64

My Salon Suite

FEBRUARY 20, 2023

MY SALON Suite wants to honor the impressive & life-changing work of our Members by providing financial support opportunities when they invest in themselves with continued education. Be a current MY SALON Suite member. The post MY SALON Suite is Offering the Suite Elite Scholarships! first appeared on MY SALON Suite.

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Salon Continuous Education Continuing Education Education 52

Salon Today

OCTOBER 4, 2022

Throughout two full days of artistic presentations, brand introductions, and next level parties, a highlight of the Kao Salon Global Experience was the in-person competition for the Global Creative Awards. And the winners are.

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Salon Branding 52

Salon Today

MARCH 4, 2024

Schwarzkopf is partnering with celebrity hairstylist Chris Appleton as the brand's new global color ambassador to help launch its new campaign, “What Story Will You Tell?”

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Branding 59

Salon Today

FEBRUARY 28, 2024

Scaling operations across multiple locations can be challenging, especially if you’re intent on maintaining a consistent brand experience. Boulevard's Skya Jones outlines four Must Dos for any owner considering branching out.

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Branding Management 64