Aesthetics Advisor

AUGUST 17, 2023

Instruction: twice a day or after having been out for prevention, and three times a day for early treatment of COVID-19. Best Cetylpyridinium Chloride Mouthwash Brands 2023 1. Instructions Gargle twice a day or after having been out for prevention, and three times a day for early treatment of COVID-19.

Branding 69

Branding Ingredients Sales Hospital 69

Maxine Drake

MARCH 11, 2025

Branding & Business Website Customizable website with options to showcase team members, services, and portfolios. Payment Processing Same-day transfers with integrated point-of-sale systems and a low flat 2.6% Allowing clients to pick facials or advanced treatments without a consultation can backfire. But for skincare?

Esthetician 52

Esthetician Marketing Client Loyalty Programs Salon 52

Spa Executive

MARCH 7, 2024

Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.

Sales 52

Sales Retail Products Marketing Management 52

American Esthetician Organization

OCTOBER 13, 2023

Key Takeaways Estheticians should use strong visuals, such as memorable logos and effective colors, to create a professional brand identity that stands out from competitors. Top Marketing Tools for Estheticians Utilize techniques such as community outreach and product branding to promote your esthetic services and appeal to clients.

Tools 88

Tools Marketing Esthetician Social Media 88

Spa Executive

JULY 25, 2023

Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.

Sales 52

Sales Customer Service Social Media Marketing 52

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Platforms like websites, social media, and email marketing are all key elements that enable beauty brands to reach out to their target audiences quickly and effectively.

Marketing 88

Marketing Social Media Branding Sales 88

Associated Skin Care Professionals

AUGUST 31, 2023

Blog Posts The Orange County Business Journal recently nominated Denise Ryan, BioPhotas’ vice president of global brand management, for its 2023 Women in Business Award. Her first role was director of marketing and sales. In addition, BioPhotas emerged as a market leader and Ryan was promoted to vice president of brand management.

Branding 40

Branding Management Sales Marketing 40

Lipgloss and Aftershave

FEBRUARY 13, 2024

What is radiant retailing and why aren’t the professional skincare treatments that estheticians provide enough to change skin? If clients are getting professional skin care treatments, they want better skin. This same esthetician had the lowest retail vs sales percentage in the whole chain. It means it’s a go-to brand.

Treatments 52

Treatments Sales Esthetician Skincare 52

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sales 88

Lipgloss and Aftershave

OCTOBER 15, 2024

Clemens, seasoned medical esthetician shares her most popular back bar brand of skincare in her hugely popular Northern California MediSpa. L+A had the opportunity to visit Walnut Creek Aesthetics , experience a treatment with Teresa L. L+A had the opportunity to visit Walnut Creek Aesthetics , experience a treatment with Teresa L.

Skincare Brands 52

Skincare Brands Branding Skincare Chemical Peels 52

Lipgloss and Aftershave

OCTOBER 1, 2024

Visia Skin Analysis, BiON Skincare, and FACTORFIVE are brands that allow medical + spa skincare professionals to boost their profitability by using a thorough skin analysis to create an in-office treatment plan that is combined with home care. Many are aware of the treatments and home care products available on the market.

Medical 52

Medical Treatments Retail Products Branding 52

Spa Executive

DECEMBER 8, 2023

Offer add-ons and upsells that add no additional time to treatments and services, like hot stones and CBD creams to massages and paraffin wax hand treatments and eye masks to facials. Promote your digital gift cards Promote the sale of gift cards for your spa and hospitality services. Incentivize staff to promote these things.

Hospital 98

Hospital Social Media Marketing Sales 98

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. With good strategies combined together, estheticians can effectively show off their branding in an impressive way to attract new clients.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 23, 2023

Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO. In this blog post, we explore the best methods that massage therapists can use to reach their target audience and grow their practice.

Marketing 88

Marketing Social Media Therapy Networking 88

American Esthetician Organization

OCTOBER 20, 2023

Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Social Media Tools Creating and optimizing social media accounts with tools like Canva and Post Planner can create powerful brand awareness.

Tools 88

Tools Marketing Social Media Salon 88

American Esthetician Organization

OCTOBER 25, 2023

Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. From traditional advertising methods to digital platform techniques, there are several ways in which a medspa can promote its services.

Marketing 88

Marketing Medical Social Media Customer Service 88

Lipgloss and Aftershave

OCTOBER 3, 2023

Estheticians Aren’t Sales People They’re Licensed Professionals As an educated, licensed professional, clients come to you for your expertise. They come to you for advice, treatments, and support. However, we all know that treatments only scratch the surface! They come to you to get help with their skin. CSS gives you the edge!

Education 98

Education Aromatherapy Makeup Skin Health 98

Starpil Wax

JANUARY 12, 2024

At its core, an esthetician works with clients to provide skin and body services that include, but aren’t limited to, facials, acne, and anti-aging treatments, body wraps, hair removal, and more. This speciality goes beyond just facial treatments to also focus on skin conditions involving the full body. What is an Esthetician?

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

Beautifully Yours Metro

MAY 21, 2022

Are you bored in the treatment room and ready for a new position within the skin or beauty biz? She got the premise from her treatment and developed the handheld device now sold on QVC, Neiman Marcus, Sephora and Bergdorf Goodman. Consulting might be the next stop in your life beyond the treatment room.

Technology 52

Technology Branding Innovations Sales 52

Maxine Drake

FEBRUARY 21, 2025

When someone searches for a massage spa , a waxing service , or a skincare treatment , Google pulls up a list of local area businesses. Day spas and beauty salons who rely solely on social media or word-of-mouth are missing out on people who are actively searching for services like facials, waxing, and body treatments.

Social Media 52

Social Media Lash Extensions Waxing Facials 52

Lipgloss and Aftershave

DECEMBER 20, 2023

Editorial Contribution Denise Ryan Denis Ryan is a seasoned professional with over 30 years of experience in sales, marketing, and product management in the dental and medical device manufacturing industry. Since joining Celluma in 2012, she has held key roles, currently serving as the Global Vice President of Brand Management.

Collagen 52

Collagen Sales Therapy Branding 52

Spa Executive

SEPTEMBER 22, 2023

As CBD sales decline, some are suggesting we’re witnessing the end of the craze. Major beauty retailers started adding it to products, luxury spas around the world added it to treatments and services, and chefs were cooking and baking with it. What is causing the decline in CBD sales? Is CBD on its way out?

Legal 52

Legal Sales Marketing Branding 52

Spa Executive

JULY 22, 2024

At Hilton, she pioneered the company’s inaugural branded spa concept and spearheaded sales for the Hilton Spa franchise operations. With her extensive background in operations, brand development, and marketing, Lowman is well positioned to elevate the spa and wellness experience for guests at Bolt Farm Treehouse.

Branding 52

Branding Sales Facials Hospital 52

California Skincare Supply

NOVEMBER 11, 2021

How to Choose the Right Brands for Your Beauty Business and Your Clients For the beauty professional, perhaps one of the most exciting but also intimidating aspects of building your business is choosing which products to use and retail to your clients. Most of these brands have retail products for you to use at home as well!

Branding 52

Branding Skincare Ingredients Sensitive Skin 52

American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

Marketing 88

Marketing Therapy Med Spa Social Media 88

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

I then got an opportunity through a friend, who was a brand rep for Cosmedix, at a doctor’s office in Manhattan, which led to another opportunity, through another friend, in San Francisco. I was determined not to move home, so I went to a beauty store in an upscale neighborhood with one treatment room in the back.

Esthetician 78

Esthetician Esthetics Skincare Branding 78

Lipgloss and Aftershave

AUGUST 23, 2023

Brands were showing new professional products. Classic treatments were everywhere. What Did Everyone Say About Face & Body’s First Sacramento Show We polled so many of the estys, educators, and brands over the two days of the show. We get pumped when we see something new from brands that we’ve known for years.

Skincare 52

Skincare Branding Esthetician Facials 52

Lipgloss and Aftershave

JUNE 5, 2024

Las Vegas IECSC attendees can enter to win a trip to meet Nelly De Vuyst Brand Ambassador, Princess Isabella Orsini by attending one ofNelly De Vuyst’s eight classes in room #W213 6/22 Nelly De Vuyst Product Raffle Nelly De Vuyst will draw 2 lucky winners at 4:00 PM PST on Saturday, June 22nd! Get the secret to successful retail sales!

Rosacea 52

Rosacea Sales Sustainability Marketing 52

Lipgloss and Aftershave

JANUARY 15, 2024

Cluff joined the Company in October 2022 as the President & Chief Financial Officer and brings a 25-year record of building successful biotech and aesthetic medical companies, creating industry-leading brands, and accelerating global growth. With the promotion of Cluff, BioPhotas also announces two additional key management promotions.

Management 52

Management Therapy Sales Office 52

Lipgloss and Aftershave

FEBRUARY 3, 2025

Protocol Development Designing effective treatment protocols demands attention to detail and a methodical mindset. Data-Driven Decision-Making Analyzing client data, tracking appointment trends, and reviewing product sales performance are all tasks that rely on logical analysis. 2025 is about re-imagining beauty!

Medical 52

Medical Skincare Branding Client Retention 52

American Esthetician Organization

OCTOBER 27, 2023

Through proper utilization of these online methodologies, salons and spas are sure to benefit from increased brand awareness among its target audience and attract new customers alike. Salon or spa owners who provide patrons with opportunities to earn and redeem points further motivate clients to return on a regular basis.

Marketing 88

Marketing Salon Social Media Networking 88

Spa Executive

MAY 25, 2023

Most spas don’t have the luxury of dedicated marketing teams, so managers and directors who are already stretched thin must take on the responsibility of building the brand. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

AAAMS

AUGUST 22, 2023

Word of Mouth Word-of-mouth marketing is a great way to grow your network, strengthen relationships with existing connections, and foster a positive image for your practice and brand. Did you know that word-of-mouth marketing generates five times more sales than paid advertising? Grow your reputation.

Marketing 52

Marketing Social Media Networking Branding 52

Nutritional Aesthetics Alliance

MARCH 30, 2023

Are you an aesthetician or skin wellness professional who is feeling stuck and overwhelmed by the abundance of treatment and program options out there? But sometimes, they don’t feel as connected to doing the hands-on skin treatments. Don’t worry; you are not alone! They have a website; they have their online scheduler.

Waxing 195

Waxing Education Marketing Skincare 195

Lipgloss and Aftershave

MARCH 15, 2024

There was also a record number of brands exhibiting this year! We spoke with hundreds – literally hundreds of estheticians, spa owners, massage therapists, educators, brand owners, speakers, and industry experts who all had overwhelmingly positive feedback about how much they were learning! “We

Medical 52

Medical Branding Education Hair Removal 52

AAAMS

AUGUST 22, 2023

Word of Mouth Word-of-mouth marketing is a great way to grow your network, strengthen relationships with existing connections, and foster a positive image for your practice and brand. Did you know that word-of-mouth marketing generates five times more sales than paid advertising? Grow your reputation.

Marketing 52

Marketing Social Media Branding Networking 52

The Studio Academy of Beauty

JULY 31, 2024

The Cosmetology program is ideal for individuals who: Have a passion for all aspects of beauty Enjoy working with hair, skin, and nails Are interested in a versatile career with multiple opportunities Esthetics Program The Esthetics Program focuses on skincare and advanced beauty treatments.

Makeup 52

Makeup Esthetics Hair Removal Education 52