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Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business. Clients recognize the LYCON brand as a symbol of quality and luxury, which enhances your professional reputation and sets you apart from competitors.
However, we encourage practitioners to focus on delivering quality care and finding creative ways to add value without compromising their profit margin, brand positioning, or energy. For example, if a practitioner has received cupping training, they can offer their service with an added cupping treatment.
Clinical Skincare Branding: The Top 10 Products You Should Be Selling This webinar provides an in-depth overview of market skincare trends, hot products, and ingredients. You’ll learn why you should consider offering similar products under your own skincare brand. Your clients rely on you for services and advice.
I love this program because it represents everything that my brand stands for—you are unique, and so is your skin. We Had Our First-Ever Spring Sale Most of you already know that we hold our annual sale each year at the end of August. Sign up for SMS to be the first to get unique content and announcements.
Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.
Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.
Promote your digital gift cards Promote the sale of gift cards for your spa and hospitality services. Train your teams Invest in comprehensive training programs for your staff, focusing on customer service, upselling techniques, and product knowledge. Pay close attention to your online reputation and reviews.
Blog Posts The Orange County Business Journal recently nominated Denise Ryan, BioPhotas’ vice president of global brand management, for its 2023 Women in Business Award. Her first role was director of marketing and sales. In addition, BioPhotas emerged as a market leader and Ryan was promoted to vice president of brand management.
Clemens, seasoned medical esthetician shares her most popular back bar brand of skincare in her hugely popular Northern California MediSpa. Clemens as well as chat with her and get to know their most popular treatments, what products they use in those treatments and why she chose the brand that she did.
From the requirements and training in your state to all the career and money-making possibilities that come with an esthetics license, we’ll get you on the path to start your exciting new career. This concentration trains specialists to remove hair from all over the body, but can focus on certain areas of hair removal as well.
We also train farmers and support environmental restoration projects in the rural communities where trees are planted. David’s Story When David joined the Eminence-sponsored Trees for the Future’s Forest Garden Training Program in 2020, he identified that roughly half a hectare of his farm could be converted into a Forest Garden.
Estheticians Aren’t Sales People They’re Licensed Professionals As an educated, licensed professional, clients come to you for your expertise. You can take classes with two industry experts who educate on more than twenty brands! CSS carries nearly 40 brands and they offer training on a regular basis and in multiple formats.
How did you navigate getting the brand up and running? We invest heavily in their training, focusing on the intricacies of our products and safety protocols. Looking ahead, I envision Pure Glow as more than a brand; it’s a community where everyone, regardless of their background or challenges, can find a place.
And because they’re not getting enough clients, because the marketing, planning, and sales skills aren’t developed enough yet, they assume that the products or service is not selling. But, you know, I used to do lash extensions years ago, and I trained with five different companies. I trained with five companies!”
This same esthetician had the lowest retail vs sales percentage in the whole chain. The Skincare Training You Didn’t Know You Needed MedSpa Distributors is offering a class on offering skincare advice! Finally, master the ‘how’ with practical sessions on sales techniques and customer engagement.
Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. From traditional advertising methods to digital platform techniques, there are several ways in which a medspa can promote its services.
Cluff joined the Company in October 2022 as the President & Chief Financial Officer and brings a 25-year record of building successful biotech and aesthetic medical companies, creating industry-leading brands, and accelerating global growth. Denise Ryan has been promoted to the position of Chief Clinical Affairs Officer.
How to Choose the Right Brands for Your Beauty Business and Your Clients For the beauty professional, perhaps one of the most exciting but also intimidating aspects of building your business is choosing which products to use and retail to your clients. Most of these brands have retail products for you to use at home as well!
Seeking new challenges and learning opportunities, I transitioned to a Spa Manager role, focusing on spa opening, branding, and traveling. I am responsible for designing spa menus, selecting the finest products for our guests, and ensuring continuous training and welfare for our staff.
I then got an opportunity through a friend, who was a brand rep for Cosmedix, at a doctor’s office in Manhattan, which led to another opportunity, through another friend, in San Francisco. I really wanted to learn more about the science of skincare, and after that job, I went to an actual MedSpa that had lasers and needed an esthetician.
Book4Time grew its global footprint, in part, through relationships with global hotel and resort brands; integrations with more than 60 technology providers, including property management systems (PMS) and point-of-sale systems (POS); and its highly efficient remote implementation, training and support capabilities.
Brett Fair Named National Sales Director at Sun Pharma Brett Fair is now Sun Pharma’s National Sales Director for the medical dermatology sales team. Shiseido to Acquire Dr. Dennis Gross Skincare Shiseido Americas Corporation is set to acquire the Dr. Dennis Gross Skincare brand. Dennis Gross, and his wife, Carrie Gross.
and “How Brands Are Leveraging AI to Grow Their Business” provided valuable insights and data, painting a comprehensive picture of the beauty landscape in 2024 and beyond. Falling under the masstige category, direct-to-consumer (DTC) brands, private labels, and celebrity lines now account for 10% of total beauty sales.
Makeup Artist As a Full Specialist, you’ll receive training in makeup application techniques, color theory, and the latest makeup trends. Product Sales Representative For those who are good at sales with a deep understanding of beauty products, a Product Sales Representative can be a great career path.
Each program is designed to provide comprehensive training, hands-on experience, and the professional skills needed to excel in the beauty field. This program includes training in hair cutting, coloring, and styling, as well as skincare, makeup application, and nail care.
Provide proper training Even the most experienced spa professionals will need some training to ensure they understand and align with your spa’s specific protocols, standards, and brand identity. This document will serve as a roadmap for your spa’s launch and future growth.
Provide proper training Even the most experienced spa professionals will need some training to ensure they understand and align with your spa’s specific protocols, standards, and brand identity. This document will serve as a roadmap for your spa’s launch and future growth.
AI skin technology offers enhanced capabilities of the skincare retail journey by combining brands’ skincare product recommendations together with AI Skin Analysis. Employees will have access to a network of volunteer colleagues trained to help them navigate from initial diagnosis through the treatment journey and return to work.
While the temptation to offer deep discounts is high, this strategy can often lead to undervaluing services and diminishing brand perception. This misalignment can have a lasting and adverse impact on both the overall perception of your brand and its long-term profitability. An example of this is Sephora.
Our beauty school consistently stands out as one of the best education training centers for skin care continuing education hours, online continuing education classes like skin care webinars, and license programs like esthetics, nail technology, and massage therapy. Designed BY estheticians, FOR estheticians.
Facts and Figures – The Bull Market for Professional Men’s Skincare According to Allied Market Research, an independent organization that studies industry trends, skincare products for men saw exponential growth just last year, with a 7% increase in sales. And those numbers are only going to keep climbing.
Package deals: Bundle products or services together at a discounted price, often leading to increased overall sales. We developed a comprehensive training platform including manuals and videos to ensure the teams were fully educated and prepared. This increased revenue by $8 million in 2019 with an 80% profit.” You can get creative.
LASER treatments are classified as medical procedures due to their invasive nature and the specific training required to operate these powerful devices. This allows estheticians to perform IPL treatments independently in spas and clinics, provided they have received the appropriate training and certification.
opt for beauty products that contain natural or organic ingredients, accounting for nearly 25% of all sales in the skincare category, and an overall market value of over $1.3 Hale & Hush is the only professional brand to focus exclusively on treatment and retail products for sensitive and health-challenged skin. billion ( source ).
Look for institutions that offer comprehensive training in clinical aesthetics, with a curriculum that covers the latest techniques and technologies in the field. In what types of settings can I practice after receiving medical aesthetics training? Medspas are among the most common settings for medically trained estheticians.
Specialty boards: Becoming a member of specialty networks like the American Association of Aesthetic Medicine and Surgery (AAAMS) can facilitate professional meetups, discussions and training for aesthetic and cosmetic surgeries. Consider Cross-Training If possible, consider cross-training in positions outside of your specialty.
Specialty boards: Becoming a member of specialty networks like the American Association of Aesthetic Medicine and Surgery (AAAMS) can facilitate professional meetups, discussions and training for aesthetic and cosmetic surgeries. Consider Cross-Training If possible, consider cross-training in positions outside of your specialty.
Youve mapped out your game plan, done all your training, and scoured your favorite beauty blogs and magazines for tips and inspiration. Know your brand right down to the words you choose and the color scheme you use. Keep it Cool: An overly promotional review might sound like a sales pitch. But how about those clients?
Now let's talk about Equipro – our favorite facial bed brand. Equipro – Our Favorite Brand of Facial Beds & Why California Skincare Supply has distributed Equipro Esthetic Equipment for 30 years. These are the essential options for each facial bed style and will help you make the best choice for your spa, salon or facial room.
You’ve mapped out your game plan, done all your training, and scoured your favorite beauty blogs and magazines for tips and inspiration. Know your brand — right down to the words you choose and the color scheme you use. Keep it Cool: An overly promotional review might sound like a sale’s pitch. But how about those clients?
You will invest so much into building your brand, image and education; you need to invest in quality equipment as well! What Brand Should You Buy? Equipro offers a two-year warranty (parts and labor) on most of their esthetic equipment, a loaner service, after-sale service and a 24/7, 365 days a year telephone emergency line.
It was the brand DazzleDry and with the lust of a teenager at a Harry Styles concert I signed up to get my nails done to test it out. it is an ideal starting point and training ground. To this day I still draw on my experiences from those years in mastering my sales, product, and consumer knowledge.
Since people get very attached to their diets (and in some cases also develop their brand around them), I have also lost count of how many diets I have seen be aggressively promoted as the key to longevity. For this reason, whenever a colleague identifies a specific supplement from a brand that reliably works, I also use it.
I’m just not interested in following the path of so many brands where the focus then becomes sales and numbers. But, the thought of having my products out in the real world (vs just online) is very exciting and I could not have chosen the right people to represent my line estheticians and trained skincare professionals.
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