Maxine Drake

MARCH 11, 2025

Branding & Business Website Customizable website with options to showcase team members, services, and portfolios. Payment Processing Same-day transfers with integrated point-of-sale systems and a low flat 2.6% Marketing Tools Integrated SMS and email marketing, automated reminders, and rebooking prompts. Biggest downside?

Esthetician 52

Esthetician Marketing Client Loyalty Programs Salon 52

Pivot Point International

SEPTEMBER 26, 2024

The research, conducted with the leading hair color brands, provides key insights into how the industry has adapted to meet new expectations for both online and in-person learning. This research offers a roadmap for brands and educators alike to successfully navigate the new landscape.”

Education 105

Education Download Branding Sales 105

Renee Rouleau

DECEMBER 15, 2022

I love this program because it represents everything that my brand stands for—you are unique, and so is your skin. The reviews have been rolling in, and it’s already been such a helpful tool for us. We Had Our First-Ever Spring Sale Most of you already know that we hold our annual sale each year at the end of August.

Virtual Consultation 195

Virtual Consultation Sales Esthetician Skincare 195

American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? With the right strategy, you can generate more sales and expand to new markets. Define your brand identity Creating a unique brand identity is a key component of successfully marketing your skincare business.

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 30, 2023

Leveraging the reach and influence of influencers or micro – influencers to generate positive reviews or user generated content helps promote products, increase brand visibility, build customer trust and develop authentic relationships with target audiences.

Marketing 88

Marketing Social Media Sales Branding 88

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Platforms like websites, social media, and email marketing are all key elements that enable beauty brands to reach out to their target audiences quickly and effectively.

Marketing 88

Marketing Social Media Branding Sales 88

Spa Executive

MARCH 7, 2024

Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.

Sales 52

Sales Retail Products Marketing Management 52

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sales 88

Spa Executive

JULY 5, 2023

Regis, Shangri La … all hotels of renown use signature scent as part of their brand experience. Scent marketing, also known as aroma marketing or olfactory marketing, is a strategic approach that involves using scents or fragrances to influence consumer perception, behavior, and overall brand experience. What is scent marketing?

Sales 52

Sales Marketing Branding Facials 52

American Esthetician Organization

OCTOBER 9, 2023

Implement email marketing strategy Email marketing is an integral part of salon marketing and a powerful tool for connecting with different target audiences. This helps drive more traffic to the page while giving followers insight into your brand experience. helps in prospect engagement, customer retention and revenue enhancement.

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. With good strategies combined together, estheticians can effectively show off their branding in an impressive way to attract new clients.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 23, 2023

Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO. In this blog post, we explore the best methods that massage therapists can use to reach their target audience and grow their practice.

Marketing 88

Marketing Social Media Therapy Networking 88

Diane's Blog

SEPTEMBER 12, 2024

I met Janel when Le Mieux was brand new in the US. We often spoke about what was happening with online sales and Estheticians selling on Amazon, and how she was frantically trying to stop it -- even consulting with lawyers in her efforts to navigate the situation. Those are simply tools that we use.

Esthetician 98

Esthetician Professional Products Esthetics Sales 98

Lipgloss and Aftershave

OCTOBER 3, 2023

Estheticians Aren’t Sales People They’re Licensed Professionals As an educated, licensed professional, clients come to you for your expertise. You can take classes with two industry experts who educate on more than twenty brands! 3 Teach About Devices and Tools There are so many amazing devices and tools on the market.

Education 98

Education Aromatherapy Makeup Skin Health 98

American Esthetician Organization

OCTOBER 2, 2023

Key Takeaways Comprehensive digital marketing is an essential tool for cosmetologists to promote their services and engage with potential customers. can all be effective in helping people learn more about an individual’s skills and brand.

Marketing 88

Marketing Social Media Tools Branding 88

Pivot Point International

SEPTEMBER 26, 2024

The research, conducted with the leading hair color brands, provides key insights into how the industry has adapted to meet new expectations for both online and in-person learning. This research offers a roadmap for brands and educators alike to successfully navigate the new landscape.

Education 52

Education Download Branding Sales 52

American Esthetician Organization

OCTOBER 27, 2023

Seen as an invaluable tool; SMS campaigns are extremely beneficial in sending promotional offers directly to existing & potential clients alongside timely reminders of scheduled appointments etcenabling seamless interactions respective service providers.

Marketing 88

Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 25, 2023

Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. Referrals Referrals are a powerful and effective marketing tool to help medical spas acquire more clients.

Marketing 88

Marketing Medical Social Media Customer Service 88

Maxine Drake

FEBRUARY 21, 2025

Your Google Business Profile (GBP) is one of the most powerful (and underused) marketing tools for your beauty business. Why GBP Is Your Best Client Acquisition Tool Most of your competitors are not taking full advantage of Google. Google is quickly becoming the most powerful acquisition tool for beauty pros. Less than 10%.

Social Media 52

Social Media Lash Extensions Waxing Facials 52

American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

Marketing 88

Marketing Therapy Med Spa Social Media 88

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

I then got an opportunity through a friend, who was a brand rep for Cosmedix, at a doctor’s office in Manhattan, which led to another opportunity, through another friend, in San Francisco. These tools will set the message and tone. That’s what I’m so passionate about. Also, helping each other and coming from a less selfish place.

Esthetician 78

Esthetician Esthetics Skincare Branding 78

Style Seat - Marketing Tips

MAY 8, 2024

That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. For salon professionals seeking to elevate their brand, incorporating StyleSeat can be a game-changer, enhancing your marketing efforts with its robust features.

Marketing 40

Marketing Salon Social Media Branding 40

Style Seat - Marketing Tips

MAY 8, 2024

That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. For salon professionals seeking to elevate their brand, incorporating StyleSeat can be a game-changer, enhancing your marketing efforts with its robust features.

Marketing 40

Marketing Salon Social Media Branding 40

Lipgloss and Aftershave

JUNE 5, 2024

Las Vegas IECSC attendees can enter to win a trip to meet Nelly De Vuyst Brand Ambassador, Princess Isabella Orsini by attending one ofNelly De Vuyst’s eight classes in room #W213 6/22 Nelly De Vuyst Product Raffle Nelly De Vuyst will draw 2 lucky winners at 4:00 PM PST on Saturday, June 22nd! Get the secret to successful retail sales!

Rosacea 52

Rosacea Sales Sustainability Marketing 52

Lipgloss and Aftershave

OCTOBER 1, 2024

Visia Skin Analysis, BiON Skincare, and FACTORFIVE are brands that allow medical + spa skincare professionals to boost their profitability by using a thorough skin analysis to create an in-office treatment plan that is combined with home care. Consumers are using social media and are much more educated on skin care issues.

Medical 52

Medical Treatments Retail Products Branding 52

Spa Executive

NOVEMBER 8, 2023

This pricing strategy has been in use in the airline industry for decades and many major hotel brands have been using dynamic pricing for several years. Package deals: Bundle products or services together at a discounted price, often leading to increased overall sales.

Management 52

Management Tools Sales Hospital 52

Lipgloss and Aftershave

AUGUST 23, 2023

Brands were showing new professional products. What Did Everyone Say About Face & Body’s First Sacramento Show We polled so many of the estys, educators, and brands over the two days of the show. We get pumped when we see something new from brands that we’ve known for years. Classic treatments were everywhere.

Skincare 52

Skincare Branding Esthetician Facials 52

AAAMS

AUGUST 22, 2023

Word of Mouth Word-of-mouth marketing is a great way to grow your network, strengthen relationships with existing connections, and foster a positive image for your practice and brand. Did you know that word-of-mouth marketing generates five times more sales than paid advertising? Consistently share valuable aesthetic medicine content.

Marketing 52

Marketing Social Media Networking Branding 52

Spa Executive

MAY 25, 2023

Most spas don’t have the luxury of dedicated marketing teams, so managers and directors who are already stretched thin must take on the responsibility of building the brand. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

Lipgloss and Aftershave

FEBRUARY 3, 2025

Data-Driven Decision-Making Analyzing client data, tracking appointment trends, and reviewing product sales performance are all tasks that rely on logical analysis. Branding and Aesthetic Vision Crafting a cohesive and visually appealing brand identity, from your logo to your treatment room design, is driven by the right brain.

Medical 52

Medical Skincare Branding Client Retention 52

AAAMS

AUGUST 22, 2023

Word of Mouth Word-of-mouth marketing is a great way to grow your network, strengthen relationships with existing connections, and foster a positive image for your practice and brand. Did you know that word-of-mouth marketing generates five times more sales than paid advertising? Consistently share valuable aesthetic medicine content.

Marketing 52

Marketing Social Media Branding Networking 52

Spa Executive

SEPTEMBER 1, 2023

Package deals: Bundle products or services together at a discounted price, often leading to increased overall sales. With the right tools, spas can analyze customer behavior, preferences, and booking patterns. Blackout dates: Restricting or not allowing discounts or special offers during peak demand periods.

Management 52

Management Sales Tools Technology 52

The Dermatology Digest

FEBRUARY 5, 2024

is adding acne, oiliness, and radiance skin simulation technology to its augmented reality (AR)-powered skin simulation tool. In addition to the AR-powered skin simulation tool, Perfect Corp.’s Perfect Corp. Expands AI Skin Simulation Technology Perfect Corp.

Dermatology 36

Dermatology Pharmaceutical Technology Sales 36

Style Seat - Marketing Tips

MARCH 21, 2023

This free tool is also great for sharing business updates with your existing clientele, such as holiday hours or new service offerings. Reserve a corner of your salon to construct the perfect backdrop for client photo ops we love funky wallpaper, artificial flowers, or a red-carpet-inspired branded banner.

Marketing 52

Marketing Salon Social Media Branding 52

Style Seat - Marketing Tips

MARCH 21, 2023

This free tool is also great for sharing business updates with your existing clientele, such as holiday hours or new service offerings. Reserve a corner of your salon to construct the perfect backdrop for client photo ops — we love funky wallpaper, artificial flowers, or a red-carpet-inspired branded banner.

Marketing 52

Marketing Salon Social Media Branding 52

Starpil Wax

DECEMBER 9, 2022

To build your client base and get your brand more known, especially when just striking out on your own, you need the right marketing strategy to do so. When beginning to build your business, you’ll need to first think about your brand, your salon’s vibe, what services you want to offer, and what kind of reputation you want to cultivate.

Marketing 52

Marketing Salon Social Media Waxing 52

Eminence Organics

JULY 13, 2023

Read on for some simple and useful tips that will allow you to make your Clients happy while increasing your sales. Building on post-spa results requires some home care, which is why equipping them with the tools to maintain their results between appointments is an important part of the process. Why Is Home Care Important?

Skin Care Consultant 52

Skin Care Consultant Sales Retail Products Education 52