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The OE Holiday Gift Guide

The Organic Esthetician

Thanksgiving also marks the beginning of some of the best Sales of the season. As we’re gearing up for Christmas shopping I thought I’d put together some easy shopping guides from my favorite sustainable fashion brands to the best #cleanbeauty gifts! They also make the BEST most AFFORDABLE workout leggings EVER!

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Holiday Promotions for Your Aesthetics or Coaching Practice

Nutritional Aesthetics Alliance

However, we encourage practitioners to focus on delivering quality care and finding creative ways to add value without compromising their profit margin, brand positioning, or energy. Don’t devalue your services just for the sale of offering promotions or upgrades! 00:09:01 Start small for sustainable change.

Sales 195
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Top 5 Reasons Every Esthetician Needs LYCON Wax in Their Toolkit

American Esthetician Organization

Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business. Clients recognize the LYCON brand as a symbol of quality and luxury, which enhances your professional reputation and sets you apart from competitors.

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Effective Marketing Ideas For Health And Wellness Business

American Esthetician Organization

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

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Cryptocurrency’s Impact on the Beauty and Skincare Industry

American Esthetician Organization

Each product can be assigned a unique identifier that is recorded on the blockchain, allowing consumers to verify its authenticity and trace its journey from production to sale. This level of transparency not only builds trust between consumers and brands but also helps in combating counterfeit products.

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Iberostar’s Daniela Pranjic on guest experience & sustainability in the resort industry

Spa Executive

We talked with Daniela Pranjic about her role, guest experience, and sustainability in the resort industry. Seeking new challenges and learning opportunities, I transitioned to a Spa Manager role, focusing on spa opening, branding, and traveling. Five years ago, she joined Iberostar as the Corporate Spa Director for Mexico.

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Celluma VP for Global Brand Management Nominated

Associated Skin Care Professionals

Blog Posts The Orange County Business Journal recently nominated Denise Ryan, BioPhotas’ vice president of global brand management, for its 2023 Women in Business Award. Her first role was director of marketing and sales. In addition, BioPhotas emerged as a market leader and Ryan was promoted to vice president of brand management.