This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Thanksgiving also marks the beginning of some of the best Sales of the season. As we’re gearing up for Christmas shopping I thought I’d put together some easy shopping guides from my favorite sustainable fashion brands to the best #cleanbeauty gifts! They also make the BEST most AFFORDABLE workout leggings EVER!
However, we encourage practitioners to focus on delivering quality care and finding creative ways to add value without compromising their profit margin, brand positioning, or energy. Don’t devalue your services just for the sale of offering promotions or upgrades! 00:09:01 Start small for sustainable change.
Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business. Clients recognize the LYCON brand as a symbol of quality and luxury, which enhances your professional reputation and sets you apart from competitors.
This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.
Each product can be assigned a unique identifier that is recorded on the blockchain, allowing consumers to verify its authenticity and trace its journey from production to sale. This level of transparency not only builds trust between consumers and brands but also helps in combating counterfeit products.
We talked with Daniela Pranjic about her role, guest experience, and sustainability in the resort industry. Seeking new challenges and learning opportunities, I transitioned to a Spa Manager role, focusing on spa opening, branding, and traveling. Five years ago, she joined Iberostar as the Corporate Spa Director for Mexico.
Blog Posts The Orange County Business Journal recently nominated Denise Ryan, BioPhotas’ vice president of global brand management, for its 2023 Women in Business Award. Her first role was director of marketing and sales. In addition, BioPhotas emerged as a market leader and Ryan was promoted to vice president of brand management.
This is all made possible by our generous partner, Trees for the Future , an incredible non-profit organization that improves the livelihoods of impoverished farmers by training them in agroforestry and sustainable land use, while helping to organize the hands-on work to make our dreams a reality. I see that the Forest Garden is better.”
Social media influencers and beauty enthusiasts often share their sheet mask selfies, encouraging others to try out different brands and formulations. How Social Media Has Changed the Skincare Industry Skincare brands have recognized the immense power of social media and adapted their marketing strategies accordingly.
Las Vegas IECSC attendees can enter to win a trip to meet Nelly De Vuyst Brand Ambassador, Princess Isabella Orsini by attending one ofNelly De Vuyst’s eight classes in room #W213 6/22 Nelly De Vuyst Product Raffle Nelly De Vuyst will draw 2 lucky winners at 4:00 PM PST on Saturday, June 22nd! Get the secret to successful retail sales!
talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and hotel, and about how multisensory experiences can increase sales and elevate brand awareness and consumer connection. Picking a scent that is reflective of your brand and what you want to communicate.
The right mix of services should reflect your skillset, support your brand promise, and align with what your ideal clients are actually looking for. I help estheticians refine their offers, structure physician partnerships, and build sustainable strategies from day one. Social proof builds trust faster than any sales pitch ever could.
We spoke with Antoine Lamarche, new CEO of Yon-Ka Paris, about his new role and exciting plans for the brand. Yon-Ka Paris is a renowned global skincare brand distinguished by its deep-rooted French heritage, use of natural ingredients, professional expertise, holistic approach, personalized solutions, and luxurious indulgence.
Data-Driven Decision-Making Analyzing client data, tracking appointment trends, and reviewing product sales performance are all tasks that rely on logical analysis. Branding and Aesthetic Vision Crafting a cohesive and visually appealing brand identity, from your logo to your treatment room design, is driven by the right brain.
How to Choose the Right Brands for Your Beauty Business and Your Clients For the beauty professional, perhaps one of the most exciting but also intimidating aspects of building your business is choosing which products to use and retail to your clients. Most of these brands have retail products for you to use at home as well!
Our team engaged in various classes and seminars that focused on the latest in beauty, from sustainable practices to the newest hero ingredients and technological advancements. Falling under the masstige category, direct-to-consumer (DTC) brands, private labels, and celebrity lines now account for 10% of total beauty sales.
So far we’ve hosted a sustainability conference in March, as well as a collab conference with Michelle @labmuffinbeautyscience on sunscreen in May. The company has a service-oriented approach to support brands in launching safe and compliant products on the markets. The “Safe” Beauty E-Summit is part of our greater e-conference series.
Exclusive Distributor of Coterie Fresh ‘N Clear As a professional learning center, NASI supports professional brands. Coterie Fresh ‘N Clear products are long-tested quality tools that are effective in helping rebalance and sustain the skin. Designed BY estheticians, FOR estheticians. Read more about the OneMama team: Click here!
While the temptation to offer deep discounts is high, this strategy can often lead to undervaluing services and diminishing brand perception. This misalignment can have a lasting and adverse impact on both the overall perception of your brand and its long-term profitability.
opt for beauty products that contain natural or organic ingredients, accounting for nearly 25% of all sales in the skincare category, and an overall market value of over $1.3 Hale & Hush Hale & Hush utilizes ingredients from natural and sustainable plants, flowers and algae. billion ( source ).
Also, testing is expensive and there’s not a lot of benefit unless your positioning is natural so most brands don’t do additional testing. Examples of biodegradable products You do tend to see this claim more from brands positioned as natural and organic. Method Then there’s the brand Method that seems to provide the most information.
The “E” Award is presented to American companies that have demonstrated a sustained increase in overseas sales over a four-year period. “Receiving the President’s E Award is a testament to the hard work and dedication of our global sales and marketing team. Commercial Service, part of the U.S. ”
Red Bull, a mixture of caffeine, taurine, B vitamins, and sugar, established the standard energy drink formula many brands mimic today. Poland, for example, just recently banned sales of energy drinks containing taurine and caffeine to those under 18. Healthier alternatives can provide sustained energy and focus minus the risks.
Augustinus Bader The Cream Buy on Sephora Hong Kong Founded by Dr. Augustinus Bader, a renowned biomedical scientist and physician, this brand combines cutting-edge science with luxury skincare. The brand recommends using it morning and night to see maximum results. I use the whole line and can absolutely recommend it.
Semaglutide, known by the brand names Ozempic, Wegovy, Rybelsus and others, is the latest weight-loss craze to hit Hollywood and beyond. But with all of these brands out there, how do you decide which is right for you? They all belong to the same medication class — glucagon-like peptide-1 (GLP-1) agonists ( GLP-1 receptor agonists ).
Sustainability: Something we all (should) feel strongly about, but these days people seem more concerned with doing what feels right instead of trying to do what is right. This is especially true with the confusion that’s stemmed from certain NGOs and brand marketing primarily designed to take advantage of this demand. For a small fee.
Since people get very attached to their diets (and in some cases also develop their brand around them), I have also lost count of how many diets I have seen be aggressively promoted as the key to longevity. For this reason, whenever a colleague identifies a specific supplement from a brand that reliably works, I also use it.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content