American Esthetician Organization

OCTOBER 30, 2023

This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing. It not only helps in driving more visibility and traffic to the brand but also in communicating with customers, build relationships, and manage reputation.

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Marketing Social Media Sales Branding 88

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.

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Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 20, 2023

Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook.

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Tools Marketing Social Media Customer Service 88

American Esthetician Organization

OCTOBER 2, 2023

Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.

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Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 27, 2023

Implementing social media marketing tactics on various platforms helps salons target a larger audience with visuals, promotions, engaging posts/stories while growing the business in the long run! Strategy 3: SMS Campaigns Utilize SMS marketing to send promotional offers and timely reminders directly to customers.

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Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO.

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Marketing Social Media Therapy Networking 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. From traditional advertising methods to digital platform techniques, there are several ways in which a medspa can promote its services.

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Marketing Medical Social Media Customer Service 88

Spa Executive

MARCH 7, 2024

Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.

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Sales Retail Products Marketing Management 52

Spa Executive

JULY 25, 2023

Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.

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American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

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Marketing Therapy Med Spa Social Media 88

My Salon Suite

NOVEMBER 16, 2023

The holiday season is upon us, and for salon owners, it’s not just about giving your clients the perfect festive look – it’s also an opportunity to boost retail sales. With the right strategies, you can take your holiday retail sales to the #NextLevel. This not only boosts sales but also fosters customer loyalty.

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Sales Social Media Retail Products Salon 40

Spa Executive

DECEMBER 8, 2023

Promote your digital gift cards Promote the sale of gift cards for your spa and hospitality services. Increase your marketing efforts Invest in targeted digital marketing campaigns, including social media advertising, to expand your online presence. Pay close attention to your online reputation and reviews.

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Hospital Social Media Sales Marketing 98

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

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Marketing Social Media Networking Branding 52

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

Marketing 52

Marketing Social Media Branding Networking 52

American Esthetician Organization

NOVEMBER 26, 2024

Spas and salons that adopt LYCON report a 20% increase in sales within the first month , thanks to the brand’s ability to attract new clients and encourage repeat business. Clients recognize the LYCON brand as a symbol of quality and luxury, which enhances your professional reputation and sets you apart from competitors.

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Waxing Esthetician Hair Removal Innovations 68

Spa Executive

MAY 25, 2023

Most spas don’t have the luxury of dedicated marketing teams, so managers and directors who are already stretched thin must take on the responsibility of building the brand. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

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Marketing Social Media Branding Sales 52

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event!

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Social Media Branding Education Marketing 52

American Esthetician Organization

AUGUST 16, 2023

Each product can be assigned a unique identifier that is recorded on the blockchain, allowing consumers to verify its authenticity and trace its journey from production to sale. This level of transparency not only builds trust between consumers and brands but also helps in combating counterfeit products.

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Skincare Ethics Technology Branding 88

Style Seat - Marketing Tips

MARCH 21, 2023

Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips. Update your social media pages All successful salon marketing strategies include a strong social media presence.

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Marketing Salon Social Media Branding 52

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. “From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA.

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Social Media Branding Marketing Partnerships 36

Starpil Wax

DECEMBER 9, 2022

To build your client base and get your brand more known, especially when just striking out on your own, you need the right marketing strategy to do so. When beginning to build your business, you’ll need to first think about your brand, your salon’s vibe, what services you want to offer, and what kind of reputation you want to cultivate.

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Marketing Salon Social Media Waxing 52

Style Seat - Marketing Tips

MAY 8, 2024

That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. For salon professionals seeking to elevate their brand, incorporating StyleSeat can be a game-changer, enhancing your marketing efforts with its robust features.

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Marketing Salon Social Media Branding 40

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

I then got an opportunity through a friend, who was a brand rep for Cosmedix, at a doctor’s office in Manhattan, which led to another opportunity, through another friend, in San Francisco. Robots can’t give facials yet, but is already helping save so much time with ChatGPT helping to write marketing emails and social media captions.

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Esthetician Esthetics Skincare Branding 78

Starpil Wax

JANUARY 12, 2024

Working as an esthetician can lead you to be a brand representative, corporate educator, or even a content creator for some of the biggest brands in the world (like Starpil!). You can even reach celebrity-esthetician status on social media through your work - and then you can really make some serious money!

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AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

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Networking Medical Social Media Continuing Education 52

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

Lipgloss and Aftershave

MARCH 15, 2024

L+A Official Social Media Commentators of IECSC NYC L+A Co-Founders, Barry Eichner + Jenni Nagle spent time as the Official Social Media Commentators for the International Esthetic, Cosmetic and Spa Conference in New York, which gave them backstage access to everything! We loved the energy at the event this year!

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Medical Branding Education Hair Removal 52

New Age Spa Institute

AUGUST 1, 2024

and “How Brands Are Leveraging AI to Grow Their Business” provided valuable insights and data, painting a comprehensive picture of the beauty landscape in 2024 and beyond. Falling under the masstige category, direct-to-consumer (DTC) brands, private labels, and celebrity lines now account for 10% of total beauty sales.

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Esthetics Education Innovations Marketing 52

Lipgloss and Aftershave

OCTOBER 1, 2024

Visia Skin Analysis, BiON Skincare, and FACTORFIVE are brands that allow medical + spa skincare professionals to boost their profitability by using a thorough skin analysis to create an in-office treatment plan that is combined with home care. Consumers are using social media and are much more educated on skin care issues.

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Medical Treatments Retail Products Branding 52

California Skincare Supply

NOVEMBER 11, 2021

How to Choose the Right Brands for Your Beauty Business and Your Clients For the beauty professional, perhaps one of the most exciting but also intimidating aspects of building your business is choosing which products to use and retail to your clients. Most of these brands have retail products for you to use at home as well!

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Branding Skincare Sensitive Skin Ingredients 52

Artistic Nails & Beauty Academy - Beauty Industry

AUGUST 1, 2023

Product Sales Representative For those who are good at sales with a deep understanding of beauty products, a Product Sales Representative can be a great career path. This makes you an ideal candidate to represent different renowned brands.

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Makeup Sales Work-Life Balance Social Media 40

The Beauty Brains

APRIL 16, 2019

Beauty Science News Your car is dirtier than a rest stop Michelle Pfeiffer Launches a Genderless, 100% Transparent Perfume Brand Beauty Questions Julie – I would love to hear your take on this new hero ingredient: broccoli seed oil! What is the deal with California’s banning a list of toxic ingredients? 7, and ideally 5 -6.

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Social Media Ingredients Retinol Sales 40

Style Seat - Business Growth

JULY 24, 2024

Commission-Based: Some salons use a hybrid model where booth renters pay a lower rental rate but also pay a small commission percentage on their service sales to the salon. You have the freedom to build your business and brand exactly how you envision it. This offers the most autonomy but also the most responsibility.

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Salon Legal Branding Social Media 40

The Dermatology Digest

AUGUST 9, 2023

The practice management session includes sales and marketing techniques to help expand in-office dispensing and social media and branding for the dermatology practice. Panels focus on advanced formulation techniques, study design, the newest ingredients, and how to use cosmeceuticals in skin of color patients.

Skincare 36

Skincare Social Media Ingredients Marketing 36

The Beauty Brains

APRIL 11, 2019

Fear based news stories prey on our anxieties and in this online world, they lead to more clicks, social media shares, and advertising money. These types of fear mongering / sales articles are all over the Internet. The main reason people market products as subscription is that it’s a guaranteed sale.

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Salon Ingredients Social Media Cosmetic Products 52

California Skincare Supply

JANUARY 6, 2022

Facts and Figures – The Bull Market for Professional Men’s Skincare According to Allied Market Research, an independent organization that studies industry trends, skincare products for men saw exponential growth just last year, with a 7% increase in sales. And those numbers are only going to keep climbing.

Skincare 52

Skincare Facials Marketing Esthetician 52

Style Seat - Business Growth

JULY 23, 2024

Provide proper training Even the most experienced spa professionals will need some training to ensure they understand and align with your spa’s specific protocols, standards, and brand identity. This document will serve as a roadmap for your spa’s launch and future growth.

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Legal Customer Service Sanitation Marketing 40