Pivot Point International

SEPTEMBER 26, 2024

The research, conducted with the leading hair color brands, provides key insights into how the industry has adapted to meet new expectations for both online and in-person learning. This research offers a roadmap for brands and educators alike to successfully navigate the new landscape.”

Education 105

Education Download Branding Sales 105

Spa Industry Association

JULY 29, 2024

The portal includes brand elements, sales scripts, shelf-talkers, video demonstrations, and articles on best practices, aimed at successfully marketing SpaStar’s iconic Get Ready Wrap® in both the treatment room and retail boutique.

Sales 98

Sales Tools Marketing Branding 98

Lipgloss and Aftershave

JULY 25, 2024

Clinical Skincare Branding: The Top 10 Products You Should Be Selling This webinar provides an in-depth overview of market skincare trends, hot products, and ingredients. You’ll learn why you should consider offering similar products under your own skincare brand. Your clients rely on you for services and advice.

Skincare Brands 52

Skincare Brands Branding Skincare Clinic 52

The Dermatology Digest

NOVEMBER 12, 2024

The company has appointed Alex Haskell, MBA, as Vice President of Marketing, Sean Mathison as Vice President of Business Development & Innovation, Jonathan Nugent as Sales Director, and Olivia Swanson as Sales Director. Jonathan Nugent, Sales Director Mr. Nugent’s career includes roles at Medicis and Colgate-Palmolive.

Sales 36

Sales Portfolios Innovations Marketing 36

Renee Rouleau

DECEMBER 15, 2022

I love this program because it represents everything that my brand stands for—you are unique, and so is your skin. We Had Our First-Ever Spring Sale Most of you already know that we hold our annual sale each year at the end of August. Sign up for SMS to be the first to get unique content and announcements.

Virtual Consultation 195

Virtual Consultation Sales Esthetician Skincare 195

Spa Executive

MARCH 7, 2024

Here’s how software improves retail sales. Here’s how: Retail sales can contribute to a significant part of your hotel or resort spa’s revenue, with contributions ranging from an estimated 5% to 30%. Do not be afraid to reach out to vendors and ask for samples so that your team can try out the products.

Sales 52

Sales Retail Products Marketing Management 52

Spa Executive

JULY 25, 2023

Improve retail sales with these 11 easy strategies. Improving retail sales in a spa requires a combination of strategic planning, effective marketing, and exceptional customer service. Here are some tips to help you increase your retail sales. 11 easy ways to improve retail sales in your spa 1.

Sales 52

Sales Customer Service Social Media Marketing 52

Spa Executive

JULY 5, 2023

Regis, Shangri La … all hotels of renown use signature scent as part of their brand experience. Scent marketing, also known as aroma marketing or olfactory marketing, is a strategic approach that involves using scents or fragrances to influence consumer perception, behavior, and overall brand experience. What is scent marketing?

Sales 52

Sales Marketing Branding Facials 52

American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? With the right strategy, you can generate more sales and expand to new markets. Define your brand identity Creating a unique brand identity is a key component of successfully marketing your skincare business.

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 13, 2023

Key Takeaways Estheticians should use strong visuals, such as memorable logos and effective colors, to create a professional brand identity that stands out from competitors. Top Marketing Tools for Estheticians Utilize techniques such as community outreach and product branding to promote your esthetic services and appeal to clients.

Tools 88

Tools Marketing Esthetician Social Media 88

American Esthetician Organization

OCTOBER 30, 2023

This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing. It not only helps in driving more visibility and traffic to the brand but also in communicating with customers, build relationships, and manage reputation.

Marketing 88

Marketing Social Media Sales Branding 88

Southeastern Esthetics Institute

JULY 6, 2021

Hiring W2 employees gives companies the benefit of setting work hours for individuals, having set standards and proficiency metrics for individuals to meet, setting sales goals and performance guidelines, and setting up the company for additional streams of income. Maintain set expectations and regulations that are easy to follow.

Legal 195

Legal Esthetician Esthetics Sanitation 195

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Platforms like websites, social media, and email marketing are all key elements that enable beauty brands to reach out to their target audiences quickly and effectively.

Marketing 88

Marketing Social Media Branding Sales 88

Associated Skin Care Professionals

AUGUST 31, 2023

Blog Posts The Orange County Business Journal recently nominated Denise Ryan, BioPhotas’ vice president of global brand management, for its 2023 Women in Business Award. Her first role was director of marketing and sales. In addition, BioPhotas emerged as a market leader and Ryan was promoted to vice president of brand management.

Branding 40

Branding Management Sales Marketing 40

MedEsthetics

SEPTEMBER 16, 2024

"Personal care brands embracing innovation. times more likely to see overall sales growth compared to those with stagnant or declining innovation sales," claims a recent NIQ report.

Innovations 60

Innovations Sales Branding 60

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sustainability 88

My Salon Suite

NOVEMBER 16, 2023

The holiday season is upon us, and for salon owners, it’s not just about giving your clients the perfect festive look – it’s also an opportunity to boost retail sales. With the right strategies, you can take your holiday retail sales to the #NextLevel. This not only boosts sales but also fosters customer loyalty.

Sales 40

Sales Social Media Retail Products Salon 40

The Dermatology Digest

SEPTEMBER 25, 2024

SEEN, the haircare brand developed by dermatologist Iris Rubin, MD, just closed a $9 million Series A funding. “We’ve had 100% compounded annual growth since our launch and consistently exceed Ulta’s sales projections for the brand.” “A majority of adults in the U.S.

Branding 36

Branding Eczema Sensitive Skin Sales 36

Diane's Blog

SEPTEMBER 11, 2024

Not getting this sale may not impact the Esthetician much, but imagine if you are the manufacturer of the product line and you are trying to do right by your Esthetician clients, but you are repeatedly losing opportunities to sell your products and build your brand.

Esthetician 98

Esthetician Legal Esthetics Branding 98

Maxine Drake

MARCH 11, 2025

Branding & Business Website Customizable website with options to showcase team members, services, and portfolios. Payment Processing Same-day transfers with integrated point-of-sale systems and a low flat 2.6% Online Appointment Scheduling Clean, mobile-friendly interface with ultra-fast booking that clients love.

Esthetician 52

Esthetician Client Loyalty Programs Marketing Salon 52

Diane's Blog

SEPTEMBER 12, 2024

I met Janel when Le Mieux was brand new in the US. We often spoke about what was happening with online sales and Estheticians selling on Amazon, and how she was frantically trying to stop it -- even consulting with lawyers in her efforts to navigate the situation. Janel Luu is the owner, chemist and creator of Le Mieux products.

Esthetician 98

Esthetician Professional Products Esthetics Sales 98

Beauty Launchpad

AUGUST 26, 2024

Beautynova Americas, part of Beautynova Group, representing brands milk_shake, Depot and Medavita, has recently announced additions to the Beautynova Americas executive leadership team in Sales, Marketing and Education.

Sales 52

Sales Branding Marketing Education 52

American Esthetician Organization

OCTOBER 9, 2023

Benefits Steps Utilize social media effectively Utilizing social media effectively can be a powerful tool for salon owners to increase brand awareness, engage with customers directly, and reach their target audience. This helps drive more traffic to the page while giving followers insight into your brand experience.

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

AUGUST 23, 2023

Social media influencers and beauty enthusiasts often share their sheet mask selfies, encouraging others to try out different brands and formulations. How Social Media Has Changed the Skincare Industry Skincare brands have recognized the immense power of social media and adapted their marketing strategies accordingly.

Social Media 88

Social Media Skincare Skincare Routine Skincare Brands 88

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. With good strategies combined together, estheticians can effectively show off their branding in an impressive way to attract new clients.

Marketing 88

Marketing Esthetician Social Media Branding 88

Spa Executive

DECEMBER 8, 2023

Promote your digital gift cards Promote the sale of gift cards for your spa and hospitality services. Use this data to make informed decisions, such as adjusting staffing levels during high-demand periods or offering alternative services to accommodate more guests. Pay close attention to your online reputation and reviews.

Hospital 98

Hospital Social Media Marketing Sales 98

American Esthetician Organization

AUGUST 16, 2023

Each product can be assigned a unique identifier that is recorded on the blockchain, allowing consumers to verify its authenticity and trace its journey from production to sale. This level of transparency not only builds trust between consumers and brands but also helps in combating counterfeit products.

Skincare 88

Skincare Ethics Branding Technology 88

American Esthetician Organization

OCTOBER 20, 2023

Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Social Media Tools Creating and optimizing social media accounts with tools like Canva and Post Planner can create powerful brand awareness.

Tools 88

Tools Marketing Social Media Customer Service 88

American Esthetician Organization

OCTOBER 23, 2023

Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO. In this blog post, we explore the best methods that massage therapists can use to reach their target audience and grow their practice.

Marketing 88

Marketing Social Media Therapy Networking 88

Pivot Point International

SEPTEMBER 26, 2024

The research, conducted with the leading hair color brands, provides key insights into how the industry has adapted to meet new expectations for both online and in-person learning. This research offers a roadmap for brands and educators alike to successfully navigate the new landscape.

Education 52

Education Download Branding Sales 52

Spa Executive

JULY 17, 2023

talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and hotel, and about how multisensory experiences can increase sales and elevate brand awareness and consumer connection. Picking a scent that is reflective of your brand and what you want to communicate.

Branding 52

Branding Marketing Sales Med Spa 52

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

How did you navigate getting the brand up and running? Looking ahead, I envision Pure Glow as more than a brand; it’s a community where everyone, regardless of their background or challenges, can find a place. The result? A natural-looking tan that not only beautifies but nourishes.

Branding 78

Branding Sales Office Safety 78

Lipgloss and Aftershave

FEBRUARY 13, 2024

This same esthetician had the lowest retail vs sales percentage in the whole chain. Delve into the ‘why’ of retailing in the esthetics industry, understanding client needs, and building a foundation for successful product sales. It means that a customer is always thinking of a brand. It means it’s a go-to brand.

Treatments 52

Treatments Sales Esthetician Skincare 52

Spa Executive

SEPTEMBER 22, 2023

As CBD sales decline, some are suggesting we’re witnessing the end of the craze. Launched in October 2020 in partnership with CBD brand Lord Jones, Happy Dance was stocked at CVS and Ulta Beauty. What is causing the decline in CBD sales? “Overblown marketing claims” and too many players on the market.

Legal 52

Legal Sales Marketing Branding 52

American Esthetician Organization

OCTOBER 25, 2023

Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. From traditional advertising methods to digital platform techniques, there are several ways in which a medspa can promote its services.

Marketing 88

Marketing Medical Social Media Customer Service 88

Starpil Wax

JANUARY 12, 2024

Working as an esthetician can lead you to be a brand representative, corporate educator, or even a content creator for some of the biggest brands in the world (like Starpil!). Choose brands and products that are known for catering to salon professionals. Work with brands that wholesale products and offer extensive brand support.

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

Maxine Drake

APRIL 10, 2025

The right mix of services should reflect your skillset, support your brand promise, and align with what your ideal clients are actually looking for. Marketing Your Medical Spa: Build a Brand Clients Brag About Your results speak for themselves, but your marketing needs to say it louder. And the fastest way to build that trust?

Medical 52

Medical Med Spa Chemical Peels Social Media 52