My Salon Suite

NOVEMBER 16, 2023

The holiday season is upon us, and for salon owners, it’s not just about giving your clients the perfect festive look – it’s also an opportunity to boost retail sales. With the right strategies, you can take your holiday retail sales to the #NextLevel. This not only boosts sales but also fosters customer loyalty.

Sales 40

Sales Social Media Retail Products Salon 40

Spa Executive

JULY 5, 2023

Regis, Shangri La … all hotels of renown use signature scent as part of their brand experience. Scent marketing, also known as aroma marketing or olfactory marketing, is a strategic approach that involves using scents or fragrances to influence consumer perception, behavior, and overall brand experience. What is scent marketing?

Sales 52

Sales Marketing Branding Facials 52

Spa Industry Association

JULY 29, 2024

The portal includes brand elements, sales scripts, shelf-talkers, video demonstrations, and articles on best practices, aimed at successfully marketing SpaStar’s iconic Get Ready Wrap® in both the treatment room and retail boutique.

Sales 98

Sales Tools Marketing Branding 98

Beauty Launchpad

AUGUST 26, 2024

Beautynova Americas, part of Beautynova Group, representing brands milk_shake, Depot and Medavita, has recently announced additions to the Beautynova Americas executive leadership team in Sales, Marketing and Education.

Sales 52

Sales Branding Marketing Education 52

Aesthetics Advisor

AUGUST 17, 2023

Best Cetylpyridinium Chloride Mouthwash Brands 2023 1. Frequent use of CPC-based oral hygiene products can cause minor brown staining on teeth, a slight burning sensation in the gums and the products have been found to promote the formation of calculus (also known as tartar) on some users' teeth. Purpose: Antigingivitis/Antiplaque.

Branding 69

Branding Ingredients Sales Hospital 69

The Organic Esthetician

NOVEMBER 14, 2021

Thanksgiving also marks the beginning of some of the best Sales of the season. As we’re gearing up for Christmas shopping I thought I’d put together some easy shopping guides from my favorite sustainable fashion brands to the best #cleanbeauty gifts! They also make the BEST most AFFORDABLE workout leggings EVER! I love gifting kits!

Sustainability 195

Sustainability Sales Ethics Branding 195

American Esthetician Organization

OCTOBER 13, 2023

Key Takeaways Estheticians should use strong visuals, such as memorable logos and effective colors, to create a professional brand identity that stands out from competitors. Top Marketing Tools for Estheticians Utilize techniques such as community outreach and product branding to promote your esthetic services and appeal to clients.

Tools 88

Tools Marketing Esthetician Social Media 88

American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? With the right strategy, you can generate more sales and expand to new markets. Define your brand identity Creating a unique brand identity is a key component of successfully marketing your skincare business.

Marketing 88

Marketing Skincare Social Media Branding 88

Lipgloss and Aftershave

FEBRUARY 13, 2024

This same esthetician had the lowest retail vs sales percentage in the whole chain. Delve into the ‘why’ of retailing in the esthetics industry, understanding client needs, and building a foundation for successful product sales. It means that a customer is always thinking of a brand. It means it’s a go-to brand.

Treatments 52

Treatments Sales Esthetician Skincare 52

Spa Executive

AUGUST 27, 2024

Book4Time grew its global footprint, in part, through relationships with global hotel and resort brands; integrations with more than 60 technology providers, including property management systems (PMS) and point-of-sale systems (POS); and its highly efficient remote implementation, training and support capabilities.

Management 52

Management Hospital Technology Sales 52

American Esthetician Organization

OCTOBER 9, 2023

Benefits Steps Utilize social media effectively Utilizing social media effectively can be a powerful tool for salon owners to increase brand awareness, engage with customers directly, and reach their target audience. This helps drive more traffic to the page while giving followers insight into your brand experience.

Marketing 88

Marketing Social Media Salon Sales 88

Spa Executive

JULY 17, 2023

talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and hotel, and about how multisensory experiences can increase sales and elevate brand awareness and consumer connection. Picking a scent that is reflective of your brand and what you want to communicate.

Branding 52

Branding Marketing Sales Med Spa 52

Spa Executive

SEPTEMBER 22, 2023

As CBD sales decline, some are suggesting we’re witnessing the end of the craze. Launched in October 2020 in partnership with CBD brand Lord Jones, Happy Dance was stocked at CVS and Ulta Beauty. What is causing the decline in CBD sales? “Overblown marketing claims” and too many players on the market.

Legal 52

Legal Sales Marketing Branding 52

Renee Rouleau

DECEMBER 15, 2022

I love this program because it represents everything that my brand stands for—you are unique, and so is your skin. We Had Our First-Ever Spring Sale Most of you already know that we hold our annual sale each year at the end of August. Sign up for SMS to be the first to get unique content and announcements.

Virtual Consultation 195

Virtual Consultation Sales Esthetician Skincare 195

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. With good strategies combined together, estheticians can effectively show off their branding in an impressive way to attract new clients.

Marketing 88

Marketing Esthetician Social Media Branding 88

Lipgloss and Aftershave

JANUARY 15, 2024

Cluff joined the Company in October 2022 as the President & Chief Financial Officer and brings a 25-year record of building successful biotech and aesthetic medical companies, creating industry-leading brands, and accelerating global growth. Denise Ryan has been promoted to the position of Chief Clinical Affairs Officer.

Management 52

Management Therapy Sales Office 52

The Dermatology Digest

JANUARY 2, 2024

Brett Fair Named National Sales Director at Sun Pharma Brett Fair is now Sun Pharma’s National Sales Director for the medical dermatology sales team. Shiseido to Acquire Dr. Dennis Gross Skincare Shiseido Americas Corporation is set to acquire the Dr. Dennis Gross Skincare brand. Dennis Gross, and his wife, Carrie Gross.

Dermatology 36

Dermatology Sales Portfolios Skincare 36

Lipgloss and Aftershave

JUNE 5, 2024

Las Vegas IECSC attendees can enter to win a trip to meet Nelly De Vuyst Brand Ambassador, Princess Isabella Orsini by attending one ofNelly De Vuyst’s eight classes in room #W213 6/22 Nelly De Vuyst Product Raffle Nelly De Vuyst will draw 2 lucky winners at 4:00 PM PST on Saturday, June 22nd! Get the secret to successful retail sales!

Rosacea 52

Rosacea Sales Sustainability Collagen 52

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

How did you navigate getting the brand up and running? Looking ahead, I envision Pure Glow as more than a brand; it’s a community where everyone, regardless of their background or challenges, can find a place. The result? A natural-looking tan that not only beautifies but nourishes.

Branding 78

Branding Sales Office Safety 78

American Esthetician Organization

OCTOBER 23, 2023

Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO. In this blog post, we explore the best methods that massage therapists can use to reach their target audience and grow their practice.

Marketing 88

Marketing Social Media Networking Therapy 88

Spa Executive

APRIL 26, 2024

When people are happy with a brand experience, they remain loyal and tell others about it. Exceptional guest experiences win awards and make industry leaders. Consumer preferences are evolving as technology advances, and we have to adapt to keep ahead of the competition. When they are unhappy, they move on – and tell others about it.

Hospital 52

Hospital Sales Technology Branding 52

Associated Skin Care Professionals

AUGUST 23, 2023

Throughout his career, Brian has demonstrated his expertise in various areas, including brand marketing, customer experience design, website optimization, paid media, and technology management. Celluma has been a leader at the forefront of innovation in a space that is exploding with demand,” said Gable.

Marketing 52

Marketing Branding Therapy Innovations 52

New Age Spa Institute

AUGUST 1, 2024

and “How Brands Are Leveraging AI to Grow Their Business” provided valuable insights and data, painting a comprehensive picture of the beauty landscape in 2024 and beyond. Falling under the masstige category, direct-to-consumer (DTC) brands, private labels, and celebrity lines now account for 10% of total beauty sales.

Esthetics 52

Esthetics Education Innovations Marketing 52

Spa Executive

DECEMBER 8, 2023

Promote your digital gift cards Promote the sale of gift cards for your spa and hospitality services. Use this data to make informed decisions, such as adjusting staffing levels during high-demand periods or offering alternative services to accommodate more guests. Pay close attention to your online reputation and reviews.

Hospital 98

Hospital Social Media Sales Marketing 98

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. “From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA. “Our first-ever Super Bowl spot couldn’t be limited to one moment.

Social Media 36

Social Media Branding Marketing Partnerships 36

Lipgloss and Aftershave

APRIL 23, 2024

This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event! As always watch the L+A Instagram and the IECSC Instagram for up-to-the-minute show happenings! Show us what you got!

Social Media 52

Social Media Branding Education Marketing 52

American Esthetician Organization

OCTOBER 25, 2023

Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. From traditional advertising methods to digital platform techniques, there are several ways in which a medspa can promote its services.

Marketing 88

Marketing Medical Social Media Customer Service 88

Spa Executive

MAY 25, 2023

Most spas don’t have the luxury of dedicated marketing teams, so managers and directors who are already stretched thin must take on the responsibility of building the brand. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

Lipgloss and Aftershave

AUGUST 23, 2023

Brands were showing new professional products. What Did Everyone Say About Face & Body’s First Sacramento Show We polled so many of the estys, educators, and brands over the two days of the show. We get pumped when we see something new from brands that we’ve known for years. Classic treatments were everywhere.

Branding 52

Branding Skincare Esthetician Facials 52

Lipgloss and Aftershave

MARCH 15, 2024

There was also a record number of brands exhibiting this year! We spoke with hundreds – literally hundreds of estheticians, spa owners, massage therapists, educators, brand owners, speakers, and industry experts who all had overwhelmingly positive feedback about how much they were learning! “We

Medical 52

Medical Branding Hair Removal Education 52

Southeastern Esthetics Institute

JULY 6, 2021

Hiring W2 employees gives companies the benefit of setting work hours for individuals, having set standards and proficiency metrics for individuals to meet, setting sales goals and performance guidelines, and setting up the company for additional streams of income. Maintain set expectations and regulations that are easy to follow.

Legal 195

Legal Esthetician Esthetics Sanitation 195

Aesthetics Advisor

DECEMBER 30, 2023

Where to Buy Genuine Water Filters Online It is often difficult to know if an online seller, such as a website, or a seller on Amazon.com, Walmart.com, or other online marketplace, is authorized by the brand to distribute its products. Shop from distributors and retailers authorized by the brand. Examine the listing.

Branding 36

Branding Sanitation Product Review Sales 36

The Dermatology Digest

FEBRUARY 5, 2024

AI skin technology offers enhanced capabilities of the skincare retail journey by combining brands’ skincare product recommendations together with AI Skin Analysis. The real-time AR overlay visualizes this in live mode by showing users their T-zone and U-zone skin condition. “AI

Dermatology 36

Dermatology Pharmaceutical Technology Sales 36

Spa Executive

JULY 26, 2023

We spoke with Antoine Lamarche, new CEO of Yon-Ka Paris, about his new role and exciting plans for the brand. Yon-Ka Paris is a renowned global skincare brand distinguished by its deep-rooted French heritage, use of natural ingredients, professional expertise, holistic approach, personalized solutions, and luxurious indulgence.

Skincare 52

Skincare Aromatherapy Branding Sustainability 52

Les Nouvelles Esthetics & Spa

JANUARY 1, 2024

I then got an opportunity through a friend, who was a brand rep for Cosmedix, at a doctor’s office in Manhattan, which led to another opportunity, through another friend, in San Francisco. I really wanted to learn more about the science of skincare, and after that job, I went to an actual MedSpa that had lasers and needed an esthetician.

Esthetician 78

Esthetician Esthetics Skincare Branding 78

AAAMS

AUGUST 22, 2023

Word of Mouth Word-of-mouth marketing is a great way to grow your network, strengthen relationships with existing connections, and foster a positive image for your practice and brand. Did you know that word-of-mouth marketing generates five times more sales than paid advertising? Consistently share valuable aesthetic medicine content.

Marketing 52

Marketing Social Media Networking Branding 52

Aesthetic Advancements Institute (AAI)

DECEMBER 13, 2023

While the temptation to offer deep discounts is high, this strategy can often lead to undervaluing services and diminishing brand perception. This misalignment can have a lasting and adverse impact on both the overall perception of your brand and its long-term profitability.

Marketing 36

Marketing Branding Technology Sales 36