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Proven Skincare Marketing Ideas That Will Boost Your Online Sales

American Esthetician Organization

According to a Research, beauty product sales accounted for $432 billion globally in 2019 and are expected to increase significantly over the next few years. However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses.

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How Social Media Influences Skincare Trends

American Esthetician Organization

From beauty bloggers to dermatologists, these individuals use social media as a platform to educate and inspire others in their skincare journey. With just a few clicks, users can access a wealth of information on various skincare topics, including product reviews, ingredient breakdowns, and step-by-step tutorials.