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Introducing Solano to Our Product Portfolio

Pivot Point International

We’re thrilled to announce the newest addition to our product portfolio: Solano, a legendary brand known for crafting quality products that stand the test of time. These blow dryers will become your students’ go-to tool for school and beyond. Purchase directly from our online store today!

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Top Esthetician Marketing Tools That Helps To Boost Earnings

American Esthetician Organization

Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. Key Takeaways Estheticians should use strong visuals, such as memorable logos and effective colors, to create a professional brand identity that stands out from competitors.

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GlossGenius vs. Vagaro: Best Booking Systems for Estheticians?

Maxine Drake

Branding & Business Website Customizable website with options to showcase team members, services, and portfolios. Marketing Tools Integrated SMS and email marketing, automated reminders, and rebooking prompts. Strong reporting and payroll tools, though some users find them overcomplicated. Biggest downside?

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Arch Amenities’ Catherine Warren on technology & creating memorable experiences.

Spa Executive

Technology should serve as a versatile tool rather than a wholesale replacement for human interaction, says Arch Amenities’ Catherine Warren. She has also consistently achieved Forbes Travel Guide Four and Five-Star ratings and has a proven track record in business development and brand creation.

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Effective Marketing Ideas For Estheticians To Attract New Clients

American Esthetician Organization

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. With good strategies combined together, estheticians can effectively show off their branding in an impressive way to attract new clients.

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Hilton’s Amanda Al-Masri on bringing wellness to the heart of the stay experience

Spa Executive

Al-Masri has worked across branding, strategy, development, design, pre-opening, and ongoing operational management. Before her time at Equinox, she served as the Global Director of Spa Development and Operations at Starwood Hotel & Resorts, managing the company’s spa brands, partnerships, and a global portfolio of over 450 spas.

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Jumeirah’s VP of Wellbeing, Niamh O’Connell on her new role and enriching the guest wellness experience

Spa Executive

The Group recently created the brand new role to solidify a renewed focus on wellness. During the last two decades she was based in southeast Asia, first with Hyatt International Hotels & Resorts and then with Rosewood Hotel Group – where she was responsible for the strategic development of wellness and brand experience.