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Paul Mitchell Named #1 Professional Hairstyling Brand Worldwide

Beauty Launchpad

The John Paul Mitchell Systems brand portfolio secures prestigious top spot in this year’s Kline Report Salon Hair Care Global Series.

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Introducing Solano to Our Product Portfolio

Pivot Point International

We’re thrilled to announce the newest addition to our product portfolio: Solano, a legendary brand known for crafting quality products that stand the test of time. For decades, Solano has delivered blow dryers that are not only durable but also capable of producing salon-quality results.

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GlossGenius vs. Vagaro: Best Booking Systems for Estheticians?

Maxine Drake

For many estheticians, salon, and spa owners, GlossGenius and Vagaro are two of the biggest names in salon and spa software. Branding & Business Website Customizable website with options to showcase team members, services, and portfolios. The Real Problem: What Happens When Your Beauty or Salon Business Grows?

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My Salon Suite Expands Portfolio with Acquisition of Mera Salon Suites

Skin Inc

The acquisition comes amid My Salon Suite's ongoing strategy for growth, which resulted in more than 40 franchise agreements and 43 store openings for the brand in 2023.

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The Ultimate Salon Marketing Guide

Starpil Wax

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Top Esthetician Marketing Tools That Helps To Boost Earnings

American Esthetician Organization

Key Takeaways Estheticians should use strong visuals, such as memorable logos and effective colors, to create a professional brand identity that stands out from competitors. Top Marketing Tools for Estheticians Utilize techniques such as community outreach and product branding to promote your esthetic services and appeal to clients.

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5 Photos You Should Have in Your Photo Gallery

Style Seat - Marketing Tips

But, by posting the wrong photos (or more commonly the same type of photo) you’re missing out on an opportunity to paint the full picture of your salon experience. Explore the five photos you should have in your portfolio to showcase your work, stand out as a stylist, and attract the right clients.