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2025 travel & wellness trends according to the experts

Spa Executive

Leaders like Arch Amenities Group’s Catherine Warren are leveraging AI and biometric data to offer deeply personalized treatments, while Lisa Michaelis of Live Love Spa is focusing on touchless and tech-forward therapies that cater to privacy-conscious guests. It’s perfect for guests wanting a more private, contact-free experience.

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Proven Marketing Techniques To Grow Your Massage Therapy Business

American Esthetician Organization

Introducing proven marketing techniques that can help grow your massage therapy business. In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base.

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The Future of Esthetics 2025

New Age Spa Institute

A highlight of the event was the newest technology in carboxy therapy, a cutting-edge skin rejuvenation treatment. With access to diverse, in-depth knowledge, our esthetics and continuing education students are equipped to offer a full spectrum of skin therapies, from luxurious pampering treatments to results-focused skincare solutions.

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Empowered by Education: One Woman’s Journey To A Six Figure Aesthetic Bridge Practice

Lipgloss and Aftershave

This partnership allows estheticians to offer advanced treatments typically reserved for medical professionals. Exclusive Skincare Products & Brands Saije Esthetics offers a curated selection of premier skincare products, featuring retail lines such as Skin Better Science, Hydrinity, Revision SkinCare, Jan Marini, and Face Reality.

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What Device Did This Award-Winning Esthetician Select For Her Spas? 

Lipgloss and Aftershave

Melissa’s mother, who is also a licensed esthetician performs services such as Reiki, Reflexology, and Craniosacral Therapy at The Skin & Body Network, she also has a lash artist in the location on a part-time basis performing eyelash extensions. Then the protocol is to finish with Cold Therapy to calm and soothe the skin.

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Arch Amenities’ Catherine Warren on technology & creating memorable experiences.

Spa Executive

Catherine Warren is Vice President of Strategic Partnerships at Arch Amenities Group, a provider of comprehensive amenity management and consulting services for hotels, residential complexes, and commercial real estate. Revenue generation, programming, public relations, training, and luxury guest service are my passions,” she says.

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Effective Marketing Ideas For Massage Therapists

American Esthetician Organization

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives!