American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

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My Salon Suite

JANUARY 11, 2024

Visualization: Seek inspiration from industry trends, successful entrepreneurs, and lifestyle images that resonate with your brand. Marketing Strategies: Develop a comprehensive marketing plan, including social media campaigns, email newsletters, and promotions. Imagine the ideal work-life balance.

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My Salon Suite

AUGUST 26, 2024

As entrepreneurs and brand builders, you understand the power of connection and community. Aligning your brand with a charity not only makes a significant impact but also brings numerous benefits to your business. Why Align Your Brand with a Charity? Enhanced Brand Image Associating your brand with a reputable charity like St.

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American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO.

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Spa Executive

MARCH 13, 2024

Engaging with the local community strengthens relationships, encourages local partnerships, and can help you attract talent, an often rare commodity. You can learn to find local keywords in this SEMRush guide: [link] Social Media Marketing: Utilize social media platforms to target local audiences.

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Associated Skin Care Professionals

AUGUST 16, 2023

The Dove Self Esteem Project is the world’s largest provider of self-esteem education, as evidenced by its partnerships with nationally and internationally recognized brands like UNICEF, Girl Scouts of the USA, and Cartoon Network. 3 Some key findings from Dove’s survey show: 52% of girls report social media causing low self-esteem.

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The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. “From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA.

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My Salon Suite

AUGUST 14, 2023

From personalized financial strategies to tax assistance and exclusive partnerships, we provide our members with the tools they need to make their money work for them. These bite-sized video series cover a range of business topics, from marketing and branding to social media and financial management.

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Lipgloss and Aftershave

MARCH 15, 2024

L+A Official Social Media Commentators of IECSC NYC L+A Co-Founders, Barry Eichner + Jenni Nagle spent time as the Official Social Media Commentators for the International Esthetic, Cosmetic and Spa Conference in New York, which gave them backstage access to everything! We loved the energy at the event this year!

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Style Seat - Marketing Tips

MAY 8, 2024

For salon professionals seeking to elevate their brand, incorporating StyleSeat can be a game-changer, enhancing your marketing efforts with its robust features. Social Media Marketing Social media remains a potent tool for salon marketing.

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AAAMS

JANUARY 4, 2023

How to Open a Brand New Practice as a Medical Aesthetician Starting a medical aesthetics practice can be a new and unfamiliar process. If you’re considering starting a new medical spa business from scratch, the American Association of Aesthetic Medicine & Surgery (AAAMS) can help you out with the information below.

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Spa Executive

JULY 25, 2023

Offer quality products: Stock your retail area with high-quality spa products that align with your brand and the services you provide. Leverage online platforms: Establish an online presence through your website and social media channels. Ensure that they are effective, reputable, and offer value for money.

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California Skincare Supply

JANUARY 6, 2022

In fact, at present, a large portion of the market share would seem to be going to independent over-the-counter brands and drugstore cosmetic labels, who have recognized the demand and are bringing more men’s products to the shelves. This is a great opportunity to get creative and really zero in on your ideal client.

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Spa Executive

OCTOBER 23, 2024

24% of global travelers disconnect from social media more than they used to during vacations. While all Hilton brands offer unique and exclusive bedding, Canopy by Hilton offers a gel memory foam mattress and Serta Cool Balance® technology, with the brand’s signature canopy frame.

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Style Seat - Business Growth

JULY 24, 2024

You have the freedom to build your business and brand exactly how you envision it. Salon Reputation and Culture: Consider the salon’s brand reputation and the professionalism of the other stylists. This requires a combination of branding, marketing, exceptional service, and making it easy for clients to book with you.

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Artistic Nails & Beauty Academy - Beauty Industry

AUGUST 1, 2023

This makes you an ideal candidate to represent different renowned brands. Social media is a great platform for beauty professional to showcase their skills, share their knowledge, and connect with their audience. Beauty Blogger or Influencer In today’s day and age, being a beauty blogger or influencer isn’t out of reach.

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Style Seat - Business Growth

JULY 23, 2024

Common options include sole proprietorship, partnership, limited liability company (LLC), and corporation. Provide proper training Even the most experienced spa professionals will need some training to ensure they understand and align with your spa’s specific protocols, standards, and brand identity.

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AAAMS

FEBRUARY 1, 2023

The brand of the original (and best-known) neuromodulator has become somewhat of a household name over the last few years. Experts cite anything from the rise of social media, greater social acceptance of men’s desire to enhance their appearance, and celebrities talking openly about cosmetic procedures for this change.

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American Esthetician Organization

AUGUST 23, 2023

In today’s digital age, social media has become an integral part of our lives. But did you know that social media has also had a significant impact on skincare trends? We no longer rely solely on traditional media or advertisements to discover new products or trends. Yes, you heard it right!

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The Dermatology Digest

NOVEMBER 13, 2024

Dial Brand is joining forces with Country Duo Maddie & Tae for a social media campaign and sweepstakes. This initiative aims to raise awareness of the Dial brand in 2025 as well as set the stage for new product innovations. says Allison Feldman, VP Marketing – Personal Care Brands at Henkel, in a news release.

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