Cetaphil Targets Skincare-Loving Men With New Social Media Campaign
The Dermatology Digest
JUNE 18, 2024
Inspired by a recent organic shoutout from football rookie Xavier Legette, coupled with our brand’s natural affinity with men, we launched this campaign to foster a culture where skincare is openly embraced as part of everyday life. We are also incredibly excited that Xavier Legette will be taking part in this campaign.”
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