American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. From gaining a digital presence and utilizing email campaigns, to leveraging influencer partnerships and content creation – we have it all covered! Implement video marketing to draw attention from potential customers.

Marketing 88

Marketing Social Media Branding Sales 88

Beauty Launchpad

JULY 31, 2024

Created in partnership with Give Back Beauty, Blake Brown is an innovative, every wash approach to taking care of hair.

Moisturization 52

Moisturization Partnerships Branding Innovations 52

Spa Executive

JULY 17, 2024

Catherine Warren is Vice President of Strategic Partnerships at Arch Amenities Group, a provider of comprehensive amenity management and consulting services for hotels, residential complexes, and commercial real estate. Revenue generation, programming, public relations, training, and luxury guest service are my passions,” she says.

Technology 98

Technology Hospital Sustainability Innovations 98

American Esthetician Organization

OCTOBER 25, 2023

Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. Special offers create the opportunity to introduce clients to new treatments and services while increasing brand awareness through word of mouth or digital advertisements.

Marketing 88

Marketing Medical Social Media Customer Service 88

My Salon Suite

JANUARY 11, 2024

Visualization: Seek inspiration from industry trends, successful entrepreneurs, and lifestyle images that resonate with your brand. Consider partnerships with influencers or collaborations with local businesses to expand your reach. Implement consistent branding across all communication channels to strengthen your business identity.

Work-Life Balance 96

Work-Life Balance Salon Social Media Marketing 96

Skin Inc

JANUARY 30, 2024

spa and wellness, industry news, business news, brand partnership, water filter, spa news, Filterbaby, Tracie Martyn Spa, skincare, spa amenities

Partnerships 52

Partnerships Branding Skincare 52

American Esthetician Organization

OCTOBER 16, 2023

However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses. Understand key factors such as target audience, budget allocation, competitive analysis and branding before creating a marketing strategy.

Sales 88

Sales Marketing Skincare Social Media 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sustainability 88

Salon Today

FEBRUARY 8, 2019

L Oréal Professionnel USA announces the brand s partnership with modern industry icon Nick Arrojo and his ARROJO Salons and Academies.

Salon 52

Salon Partnerships Branding 52

Beauty Launchpad

NOVEMBER 15, 2023

Wet Brush is the first brand selected to participate in Newman’s Own “Newman’s Deal” program, granting the use of Paul Newman’s name, image, and likeness for a special edition product giving away 100% of profits to help kids.

Partnerships 52

Partnerships Branding Tools 52

Lipgloss and Aftershave

DECEMBER 8, 2023

I use it in EVERY service regardless of brand used or treatment performed.” They are wonderful because they will show you different brands to be able to incorporate and I feel like I always learn something new from one of the educators or product companies.” She uses the brand extensively in her spa. Melissa told us, “Yes!

Esthetician 98

Esthetician Lash Lift Waxing Networking 98

The Dermatology Digest

MARCH 20, 2024

Through this partnership, we aim to educate and inspire people to prioritize sun safe behaviors everyday while enjoying outdoor activities, such as watching world-class tennis matches at the Miami Open.” The post La Roche-Posay’s Got Game: Skin Care Brand Named Official Sponsor of Miami Open appeared first on The Dermatology Digest.

Branding 36

Branding Partnerships Safety Dermatology 36

Spa Executive

MAY 16, 2024

Happy employees are more productive and better for your hotel or resort brand in every way. Employers can foster this by coordinating (optional) community service events or partnerships with local charities. How can you make your team smile? Happy workers are more productive. This is a truth supported by scientific evidence.

Hospital 94

Hospital Work-Life Balance Management Branding 94

Spa Executive

NOVEMBER 4, 2024

Catherine Warren, Vice President of Strategic Partnerships, Arch Amenities Group, Boca Raton, Florida Looking to 2025, wellness travel will be shaped by hyperpersonalization, sustainability, and the growing demand for hybrid wellness experiences.

Sustainability 105

Sustainability Hospital Technology Therapy 105

Cosmetify

JULY 30, 2023

In this arrangement, a cosmetic brand or company partners with a manufacturing facility that has the expertise, equipment, and resources to develop and produce cosmetic products on its behalf. This allows them to allocate more resources to areas directly impacting their brand identity and market presence.

Cosmetic Products 52

Cosmetic Products Branding Legal Partnerships 52

Beauty Launchpad

OCTOBER 26, 2023

OLAPLEX, the #1 Prestige Hair Brand, is excited to make its cruise debut with exclusive retail partner, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea.

Partnerships 40

Partnerships Branding 40

Spa Industry Association

NOVEMBER 7, 2023

Boca Raton, FL (November 6, 2023).

Partnerships 52

Partnerships Therapy Branding Consultations 52

Lipgloss and Aftershave

MAY 3, 2024

Face Reality Skincare, an award-winning acne brand, is launching a new and improved Brighten-C Mask which has been enhanced to offer even greater skin tightening and brightening benefits.

Vitamin C 52

Vitamin C Partnerships Hyperpigmentation Branding 52

Lipgloss and Aftershave

AUGUST 11, 2023

We know that a successful client-clearing journey can only be accomplished through the partnership with a Certified Acne Expert, and our team’s mission is to support our Acne Experts however we can, so they are empowered to take care of their client community.”

Branding 52

Branding Training Education Retail Products 52

American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

Marketing 88

Marketing Therapy Med Spa Social Media 88

The Dermatology Digest

NOVEMBER 1, 2024

s Neutrogena brand is starting multi-year partnerships with New York City-based dermatologists Drs. This partnership represents a true shift in skincare, one where brands truly lean into science and partner with dermatologists to better care for their patients and consumers everywhere.” Kenvue Inc.’s

Partnerships 36

Partnerships Innovations Branding Dermatology 36

The Dermatology Digest

FEBRUARY 8, 2024

New York Fashion Week is the perfect place to put the brand at the forefront of where fashion, beauty and skincare intersect.” The initiative includes partnerships with contemporary fashion brand Alice + Olivia , modeling and talent agency Wilhelmina International Inc. and global fashion and media brand, Highsnobiety.

Partnerships 36

Partnerships Sensitive Skin Branding Skincare 36

American Esthetician Organization

OCTOBER 23, 2023

Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO. Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives!

Marketing 88

Marketing Social Media Therapy Networking 88

Lipgloss and Aftershave

MARCH 15, 2024

There was also a record number of brands exhibiting this year! We spoke with hundreds – literally hundreds of estheticians, spa owners, massage therapists, educators, brand owners, speakers, and industry experts who all had overwhelmingly positive feedback about how much they were learning! “We

Medical 52

Medical Branding Education Hair Removal 52

Spa Executive

SEPTEMBER 19, 2024

Six Senses Telluride will house guest rooms and branded residences. These will exude refined sophistication and respect the natural setting, which, according to a press release, was key to the project’s approval, along with LEED Silver certification, reflecting the brand’s commitment to sustainability.

Sustainability 52

Sustainability Partnerships Branding Treatments 52

Spa Executive

NOVEMBER 10, 2023

She says, “This invaluable experience allowed me to spearhead the successful opening of over 30 award-winning spas and wellness centers in partnership with renowned brands such as The Peninsula, One&Only, Four Seasons, and Ritz Carlton Reserve.” Can you please talk about your new/current role and what it entails?

Portfolios 52

Portfolios Hospital Partnerships Branding 52

American Esthetician Organization

OCTOBER 27, 2023

By connecting with other businesses, whether they are related to the beauty industry or not, mutual recommendations and partnerships can be created that have the potential to significantly increase visibility and attract more clients. How do I build a strong online presence on social media platforms?

Marketing 88

Marketing Salon Social Media Networking 88

My Salon Suite

AUGUST 14, 2023

From personalized financial strategies to tax assistance and exclusive partnerships, we provide our members with the tools they need to make their money work for them. These bite-sized video series cover a range of business topics, from marketing and branding to social media and financial management.

Salon 56

Salon Social Media Partnerships Education 56

American Esthetician Organization

AUGUST 30, 2023

Moreover, beauty businesses in close proximity can collaborate and create partnerships to offer exclusive packages and promotions, further enticing customers. High-End Salons and Their Real Estate Choices High-end salons often strategically select their locations to align with their brand identity and target clientele.

Esthetics 88

Esthetics Salon Branding Skincare 88

American Esthetician Organization

AUGUST 30, 2023

Moreover, beauty businesses in close proximity can collaborate and create partnerships to offer exclusive packages and promotions, further enticing customers. High-End Salons and Their Real Estate Choices High-end salons often strategically select their locations to align with their brand identity and target clientele.

Esthetics 88

Esthetics Salon Branding Skincare 88

Spa Executive

JANUARY 16, 2024

The Group recently created the brand new role to solidify a renewed focus on wellness. During the last two decades she was based in southeast Asia, first with Hyatt International Hotels & Resorts and then with Rosewood Hotel Group – where she was responsible for the strategic development of wellness and brand experience.

Hospital 52

Hospital Technology Branding Portfolios 52

The Dermatology Digest

FEBRUARY 2, 2024

Clinique has made a philanthropic commitment of $5 million over seven years for the advancement and evolution of allergy science through the partnership and founding of the Mount Sinai-Clinique Healthy Skin Dermatology Center. Years of chronic inflamed skin plays a role in premature aging.

Dermatology 36

Dermatology Partnerships Eczema Innovations 36

Spa Executive

JULY 26, 2023

We spoke with Antoine Lamarche, new CEO of Yon-Ka Paris, about his new role and exciting plans for the brand. Yon-Ka Paris is a renowned global skincare brand distinguished by its deep-rooted French heritage, use of natural ingredients, professional expertise, holistic approach, personalized solutions, and luxurious indulgence.

Skincare 52

Skincare Aromatherapy Branding Sustainability 52

Spa Executive

MARCH 13, 2024

Engaging with the local community strengthens relationships, encourages local partnerships, and can help you attract talent, an often rare commodity. This helps build a positive brand image and connects the business with the local community. Who better to point you towards job seekers than the people who know and trust them?

Social Media 52

Social Media Marketing Partnerships Branding 52

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. “From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA. Our shared name allowed for a truly authentic and playful partnership.

Social Media 36

Social Media Branding Marketing Partnerships 36

Kind of Stephen

JUNE 17, 2021

United States In the US, all brands of beauty products and packaging can be dropped off at Deciem and Nordstrom stores. For the list of Deciem stores: [link] For the list of Nordstrom stores: [link] In the US, all brands of beauty products and packaging can be mailed in through a program sponsored by Garnier.

Branding 40

Branding Partnerships Skincare 40

AAAMS

JANUARY 4, 2023

How to Open a Brand New Practice as a Medical Aesthetician Starting a medical aesthetics practice can be a new and unfamiliar process. If you’re considering starting a new medical spa business from scratch, the American Association of Aesthetic Medicine & Surgery (AAAMS) can help you out with the information below.

Entrepreneurship 52

Entrepreneurship Networking Social Media Partnerships 52