American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.

Marketing 88

Marketing Esthetician Social Media Branding 88

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. How to Market Your AAAMS Certification and Membership From social media to word-of-mouth marketing, multiple methods can help you grow your practice.

Marketing 52

Marketing Social Media Networking Branding 52

American Esthetician Organization

OCTOBER 23, 2023

Additionally, they need to maximize their reach through social media marketing. Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO.

Marketing 88

Marketing Social Media Therapy Networking 88

American Esthetician Organization

OCTOBER 4, 2023

In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Measuring success using data – driven insights helps identify the most successful strategies which allow branding information to be adjusted accordingly for future campaigns.

Marketing 88

Marketing Social Media Therapy Branding 88

American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

Marketing 88

Marketing Therapy Med Spa Social Media 88

American Esthetician Organization

OCTOBER 25, 2023

Digital strategies such as social media marketing, website optimization via SEO techniques, content creation and email campaigns can help increase reach and visibility online. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

Marketing 88

Marketing Medical Social Media Customer Service 88

Associated Skin Care Professionals

AUGUST 16, 2023

The Dove Self Esteem Project is the world’s largest provider of self-esteem education, as evidenced by its partnerships with nationally and internationally recognized brands like UNICEF, Girl Scouts of the USA, and Cartoon Network. 3 Some key findings from Dove’s survey show: 52% of girls report social media causing low self-esteem.

Social Media 40

Social Media Partnerships Branding Education 40

My Salon Suite

JANUARY 11, 2024

Visualization: Seek inspiration from industry trends, successful entrepreneurs, and lifestyle images that resonate with your brand. Consider networking opportunities and applying for a continuing education scholarship with MY SALON Suite. Imagine the ideal work-life balance. What does success look and feel like for you?

Work-Life Balance 98

Work-Life Balance Salon Social Media Marketing 98

Spa Executive

MAY 25, 2023

Most spas don’t have the luxury of dedicated marketing teams, so managers and directors who are already stretched thin must take on the responsibility of building the brand. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Char Fontanills went on to start her own skincare brand. Stephanie Andersen went on to work with countless brands in the industry, became ASCP’s Esty Of The Year in 2023, and founder her own non-profit foundation.

Partnerships 98

Partnerships Lash Lift Social Media Makeup 98

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. The skincare category sees the highest influx of new brands. Despite many coming and going, top heritage brands maintain their dominance.

Esthetics 52

Esthetics Education Innovations Marketing 52

NIMA Institute

JUNE 30, 2023

Their program includes modules on branding, client consultation, portfolio development, and social media marketing. Industry Connections and Opportunities: Nima’s extensive network and reputation in the industry open doors to exciting opportunities.

Makeup 52

Makeup Social Media Training Portfolios 52

New Age Spa Institute

MARCH 6, 2024

This experience was not only about enhancing our curriculum but also about networking with the most recognized brands in the beauty and wellness industry and inspiring our students and faculty to reach new heights in professional excellence.

Innovations 52

Innovations Continuing Education Continuous Education Social Media 52

AAAMS

JANUARY 4, 2023

How to Open a Brand New Practice as a Medical Aesthetician Starting a medical aesthetics practice can be a new and unfamiliar process. Create A Support Network When building a business, it takes a village. And you’ll have access to a lifetime of support through the AAAMS Network. The AAAMS is here to help you navigate it!

Entrepreneurship 52

Entrepreneurship Networking Partnerships Social Media 52

AAAMS

DECEMBER 9, 2022

In the last several years, a combination of factors — including the “ Zoom Boom ,” social media influencers, strategic marketing campaigns, shifting cultural attitudes and more — have altered public opinion about injectables, bringing them from the fringe to the mainstream. That’s not the case anymore.

Chemical Peels 52

Chemical Peels Injections Marketing Networking 52

New Age Spa Institute

JULY 6, 2023

Where Professional Estheticians, Cosmetologists, and Business Owners Network As the premier event in the beauty industry, IECSC provided an unparalleled opportunity for New Age Spa Institute to discover the latest trends, skin care services, medical esthetic training, and skin care techniques in the world of esthetics, cosmetics, and skincare.

Esthetics 52

Esthetics Skincare Esthetician Medical Esthetics 52

Beautifully Yours Metro

MAY 23, 2022

Here are the top 5 pointers from his pro playbook: RUB SHOULDER WITH PEOPLE AND CLIENTS - GET TO KNOW YOUR CLIENTS, NETWORK, BE BRAVE AND AWARE OF OPPORTUNITIES. LOOK TO SOCIAL MEDIA - YOU CAN’T IGNORE IT1 RESPOND – INTERACT AND TALK TO CLIENTS DON’T IGNORE SOCIAL MEDIA.

Social Media 52

Social Media Waxing Esthetician Makeup 52

Maxine Drake

OCTOBER 2, 2023

As a solo esthetician, you wear many hats – from being the face of your brand to managing the nitty-gritty of daily operations. The Significance of a Strong Online Presence The internet and social media have revolutionized how clients discover and choose their estheticians.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

California Skincare Supply

JANUARY 6, 2022

In fact, at present, a large portion of the market share would seem to be going to independent over-the-counter brands and drugstore cosmetic labels, who have recognized the demand and are bringing more men’s products to the shelves.

Skincare 52

Skincare Facials Marketing Esthetician 52

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

The Beauty Brains

OCTOBER 16, 2019

On this episode of the Beauty Brains we answer a number of beauty product questions and talk about big companies and the brands they own. When they extend their polymer arms, they build a network and thicken the system. Does anything work better than hydroquinone for age spots? Do shave minimizing products work?

Cosmetic Products 52

Cosmetic Products Social Media Ingredients Safety 52

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sustainability 88

American Esthetician Organization

AUGUST 16, 2023

However, with blockchain technology, trust is placed in the network itself, which is made up of multiple nodes that verify and validate transactions. Miners are rewarded with newly minted coins for their computational efforts in securing the network. This consensus mechanism ensures the integrity and security of the network.

Skincare 88

Skincare Ethics Sustainability Technology 88

American Esthetician Organization

OCTOBER 30, 2023

Leveraging the reach and influence of influencers or micro – influencers to generate positive reviews or user generated content helps promote products, increase brand visibility, build customer trust and develop authentic relationships with target audiences.

Marketing 88

Marketing Social Media Sales Branding 88

The Beauty Brains

MAY 4, 2020

I have a brand I’ve used for years that I love and have always felt made a huge difference in my hair, but if I remember correctly, I looked the other day and it had glycerin & dimethicone high up on the list, which makes me think it’s just coating my hair. Wheat protein is actually excellent for strengthening the hair.

Skincare 40

Skincare Ingredients Makeup Moisturization 40

AAAMS

FEBRUARY 1, 2023

The brand of the original (and best-known) neuromodulator has become somewhat of a household name over the last few years. Experts cite anything from the rise of social media, greater social acceptance of men’s desire to enhance their appearance, and celebrities talking openly about cosmetic procedures for this change.

Injections 52

Injections Medical Networking Social Media 52