American Esthetician Organization

OCTOBER 13, 2023

From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.

Tools 88

Tools Marketing Esthetician Social Media 88

Lipgloss and Aftershave

SEPTEMBER 3, 2024

Christal George is the pharmacist turned esthetician who uses her medical education to understand the science of ingredient technology when investigating brands that she carries in her spa. When she was looking for a brand of skin care to treat compromised skin, she loved what she saw in Hale & Hush.

Branding 52

Branding Training Medical Customer Service 52

American Esthetician Organization

OCTOBER 9, 2023

Social media platforms such as Instagram and Facebook allow salons to showcase their services and can easily attract potential customers interested in what they offer. Social media platforms such as Instagram and Facebook allow salons to showcase their services and can easily attract potential customers interested in what they offer.

Marketing 88

Marketing Social Media Salon Sales 88

AAAMS

JUNE 20, 2024

This guide discusses how to network in the medical field and advance your career. Understanding Networking in Health Care Networking is navigating the social environment of health care providers , coaches and mentors. Medical conferences: At medical conferences or seminars, you can connect with professionals across diverse specialties.

Networking 52

Networking Medical Social Media Continuing Education 52

AAAMS

JUNE 20, 2024

This guide discusses how to network in the medical field and advance your career. Understanding Networking in Health Care Networking is navigating the social environment of health care providers , coaches and mentors. Medical conferences: At medical conferences or seminars, you can connect with professionals across diverse specialties.

Networking 52

Networking Medical Social Media Continuing Education 52

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 20, 2023

Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook.

Tools 88

Tools Marketing Social Media Customer Service 88

American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

Marketing 88

Marketing Therapy Med Spa Social Media 88

Lipgloss and Aftershave

AUGUST 26, 2024

All The Details IECSC Florida 2024 L+A is so proud to be the Official Social Media Commentators for the IECSC Florida 2024 event happening October 13 – 14, 2024 at the Palm Beach County Convention Center! Submit L+A Brands At IECSC Florida You know we love the L+A sponsors.

Education 52

Education Social Media Branding Skincare Brands 52

Lipgloss and Aftershave

MARCH 15, 2024

You know you can count on L+A to cover the medical + spa skin care industry all year long. This year saw a record number of attendees that included medical + spa skin care professionals, beauty professionals, and wellness professionals! There was also a record number of brands exhibiting this year!

Medical 52

Medical Branding Education Hair Removal 52

Lipgloss and Aftershave

FEBRUARY 6, 2025

Dr. Lunderville wrote a medical full review of IMCAS 2025. L+A was thrilled to see our very own medical contributors, Dr. Vincent Wong and Dr. Alberto Leguina on the list of educators. There were over 370 exhibitors at IMCAS Paris 2025, imagine our surprise when we found some of L+As Favorite Brands Exhibiting at IMCAS: M.A.D

Medical 52

Medical Skincare Injections Webinar 52

American Esthetician Organization

SEPTEMBER 29, 2023

Discover strategies admired brands are using, the different marketing channels available, as well as the opportunities and trends for future success within this booming industry. It’s time to explore how trendsetting businesses are utilizing effective health and wellness branding and promotion tactics.

Marketing 88

Marketing Social Media Branding Technology 88

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. Marketing medical licenses can be surprisingly simple with the right strategies. We’ve got you covered for that, too.

Marketing 52

Marketing Social Media Networking Branding 52

Lipgloss and Aftershave

FEBRUARY 8, 2024

L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! Skincare, Alumier MD, XCellarisPRO, Dermaquest, and Dermologica and the feedback was very similar from all of these brands in terms of the approach that they are encouraging their professionals to take with clients.

Skincare 52

Skincare Social Media Ethics Branding 52

Lipgloss and Aftershave

JANUARY 19, 2024

Jenni went directly to social media after the treatment and called the treatment, The Glass Skin Facial ! She’s the Feature Esthetician for Pure Pro Aesthetics , a distribution company in Atlanta, GA that showcases some of the hottest Korean skincare brands available on the global market. Jessline Fermin did it!

Lash Extensions 98

Lash Extensions Skincare Brands Esthetician Facials 98

Lipgloss and Aftershave

OCTOBER 1, 2024

Visia Skin Analysis, BiON Skincare, and FACTORFIVE are brands that allow medical + spa skincare professionals to boost their profitability by using a thorough skin analysis to create an in-office treatment plan that is combined with home care. Consumers are using social media and are much more educated on skin care issues.

Medical 52

Medical Treatments Retail Products Branding 52

AAAMS

AUGUST 22, 2023

Research shows that over the next five years, the aesthetic medicine industry could grow 12%-14% each year if practices get with the trends — one of them being social media marketing. Marketing medical licenses can be surprisingly simple with the right strategies. We’ve got you covered for that, too.

Marketing 52

Marketing Social Media Branding Networking 52

Lipgloss and Aftershave

FEBRUARY 3, 2025

Jillian Wright offers sage advice to medical + spa skincare professionals. The field of medical + spa skincare is as much an art as it is a science. For medical + spa skincare professionals, this hemisphere plays a crucial role in the operational and technical aspects of the business.

Medical 52

Medical Skincare Client Retention Branding 52

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event!

Social Media 52

Social Media Branding Education Marketing 52

Lipgloss and Aftershave

JANUARY 14, 2024

“I take pride in educating clients of all ages on how to take the proper care of their skin, and how diet, sun, stress, hormones, and medication can affect it. The relationship and connection I have with Jacine is priceless which solidifies my loyalty and trust to the brand. She was here last in June of 2023.

Branding 52

Branding Treatments Social Media Skincare 52

Starpil Wax

JANUARY 12, 2024

Working as an esthetician can lead you to be a brand representative, corporate educator, or even a content creator for some of the biggest brands in the world (like Starpil!). If you’re wondering how to become a certified medical esthetician, this distinction can be even more important. What Products Do Estheticians Use?

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

My Salon Suite

AUGUST 14, 2023

That’s why we offer our members exclusive offers for medical services through partners like Ally Health, Elite Beauty Society, Associated Hair Professionals, and more. These bite-sized video series cover a range of business topics, from marketing and branding to social media and financial management.

Salon 67

Salon Social Media Partnerships Education 67

New Age Spa Institute

MARCH 6, 2024

This experience was not only about enhancing our curriculum but also about networking with the most recognized brands in the beauty and wellness industry and inspiring our students and faculty to reach new heights in professional excellence.

Innovations 52

Innovations Continuing Education Continuous Education Education 52

AAAMS

JANUARY 4, 2023

Aesthetics is a growing, profitable and rewarding part of the medical field. As the industry grows, many medical practices that adopt aesthetic procedures will thrive. How to Open a Brand New Practice as a Medical Aesthetician Starting a medical aesthetics practice can be a new and unfamiliar process.

Networking 52

Networking Entrepreneurship Social Media Partnerships 52

New Age Spa Institute

JUNE 27, 2024

The show floor was buzzing with activity, featuring some of the top brands in the skincare industry showcasing their latest and most popular products. Plus exciting news for the brand too. Last weekend, they proudly introduced their newest brand ambassador, Princess Isabella Orsini de Ligne de La Trémoïlle.

Esthetics 52

Esthetics Skincare Formulations Innovations Education 52

New Age Spa Institute

AUGUST 8, 2024

CPNA is the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution. Follow us on social media and sign up for our newsletter to get an inside-scoop into what beauty devices and skincare are trending around the world!

Esthetics 52

Esthetics Education Esthetician Innovations 52

NIMA Institute

SEPTEMBER 1, 2023

Versatility: Estheticians can work in various settings, including salons, spas, medical practices, resorts, and even as freelancers. Personal Branding: The rise of social media and influencers has created a platform for estheticians to showcase their expertise and attract a loyal clientele.

Esthetician 52

Esthetician Esthetics Ethics Social Media 52

NIMA Institute

JUNE 30, 2023

Nima, a trusted name in medical esthetician training, offers an exceptional program to help you become a skilled and sought-after makeup artist. Their program includes modules on branding, client consultation, portfolio development, and social media marketing.

Makeup 52

Makeup Social Media Training Portfolios 52

The Beauty Brains

SEPTEMBER 20, 2019

On this episode of the Beauty Brains we answer a number of beauty product questions and talk about big companies and the brands they own. I’m kind of sick of brands creating new products and boasting so wildly about the benefits without any research or evidence to back it up. How should you treat seborrheic dermatitis?

Social Media 40

Social Media Dermatitis Branding Innovations 40

The Dermatology Digest

DECEMBER 20, 2020

These extraordinary times call for nimble, impactful marketing approaches, including on practice websites, through social media channels, and by email. “ For example, print advertising tends to be best for branding a practice and capturing the attention of a specific audience.

Marketing 36

Marketing Social Media Office Virtual Consultation 36

California Skincare Supply

NOVEMBER 11, 2021

How to Choose the Right Brands for Your Beauty Business and Your Clients For the beauty professional, perhaps one of the most exciting but also intimidating aspects of building your business is choosing which products to use and retail to your clients. Most of these brands have retail products for you to use at home as well!

Branding 52

Branding Skincare Ingredients Sensitive Skin 52

AAAMS

DECEMBER 9, 2022

Aesthetic medicine involves medical procedures designed to enhance cosmetic appearance. Consumers — especially those in their twenties — have become increasingly brand-conscious and loyal. Consumers — especially those in their twenties — have become increasingly brand-conscious and loyal. What Is Aesthetic Medicine?

Chemical Peels 52

Chemical Peels Injections Marketing Networking 52

AAAMS

FEBRUARY 1, 2023

The brand of the original (and best-known) neuromodulator has become somewhat of a household name over the last few years. What this tells us is the increasing popularity of medical aesthetic procedures — not just in the medical community, but by the general public.

Injections 52

Injections Medical Networking Training 52

New Age Spa Institute

JULY 6, 2023

Where Professional Estheticians, Cosmetologists, and Business Owners Network As the premier event in the beauty industry, IECSC provided an unparalleled opportunity for New Age Spa Institute to discover the latest trends, skin care services, medical esthetic training, and skin care techniques in the world of esthetics, cosmetics, and skincare.

Esthetics 52

Esthetics Skincare Esthetician Medical Esthetics 52

The Eco Well Blog

DECEMBER 3, 2021

However, broad trust can cause issues - and I gotta say, this is something that I see constantly on social media when it comes to pseudoscience. The market traction they have gotten, especially from larger brands who should know better, is truly disappointing and disheartening. Fear sells. However, don’t fool yourself.

Social Media 52

Social Media Medical Branding Marketing 52

The Beauty Brains

JANUARY 15, 2020

This means that the product has gone through medical trials and been proven to be safe & effective. Aluminum hydroxide is an approved active ingredient to treat diaper rash. It has been approved as safe and effective at a level of up to 5%. It has an absorbant effect which makes it work. Support the Beauty Brains!

Vitamin C 52

Vitamin C Social Media Facial Masks Ingredients 52

The Dermatology Digest

AUGUST 9, 2023

The Summit curriculum includes a primer on ingredients, how to pair topicals with energy-based procedures and injectables, skincare as an adjunct for treating medical patients, and nail and haircare products and nutraceuticals.

Skincare 36

Skincare Social Media Ingredients Marketing 36