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talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and hotel, and about how multisensory experiences can increase sales and elevate brand awareness and consumer connection. Picking a scent that is reflective of your brand and what you want to communicate.
However, because there is little in the way of regulation around using terms like “natural,” “clean,” or “organic” to describe a product, many over-the-counter brands have co-opted these terms loosely, while not necessarily upholding any sort of universal standard for formulation.
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