Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. When it comes to spa services, the service is the product as well as the actual treatments used, and this must be executed perfectly with the highest attention to detail. You may be surprised! Image Is Everything!

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Branding Social Media Salon Facials 98

American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses.

Sales 88

Sales Marketing Skincare Social Media 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 13, 2023

Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. In this blog post, we will share with you our top marketing tips to help you boost your business growth. Introducing the must-know approaches to increase success as an esthetician!

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Tools Marketing Esthetician Social Media 88

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools! Keep reading to know more about the best marketing tools for a cosmetologist!

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Tools Marketing Social Media Customer Service 88

The Dermatology Digest

DECEMBER 20, 2024

Branded by AVITA Medical and co-developed with Regenity Biosciences, Cohealyx may reduce treatment timelines, and improve patient outcomes in the treatment of full-thickness wounds. Cohealyx comprises a bovine collagen-based design that is engineered to facilitate cellular migration and blood vessel formation. The post U.S.

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Portfolios Collagen Hospital Clinic 69

American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

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Marketing Social Media Therapy Networking 88

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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Marketing Social Media Branding Therapy 88

American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Ready to learn more? Then let’s dive right into how you can expand your massage therapy business!

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Marketing Therapy Med Spa Social Media 88

American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

Spa Executive

NOVEMBER 4, 2024

Leaders like Arch Amenities Group’s Catherine Warren are leveraging AI and biometric data to offer deeply personalized treatments, while Lisa Michaelis of Live Love Spa is focusing on touchless and tech-forward therapies that cater to privacy-conscious guests. Wellness tourism is set to continue its upward trajectory.

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Sustainability Hospital Technology Therapy 105

The Dermatology Digest

MARCH 3, 2025

” The Unbeatable Performance campaign will feature Maher in a variety of content, including a modern recreation of the brand’s beloved girl-and-dog pose used on product packaging and in the brand’s marketing. The campaign will also include social media and online video.

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Medical Grade Skincare Social Media Branding Skin Health 74

Kim Gallo Esthetics

FEBRUARY 27, 2024

From basic skincare routines to targeted treatments and product recommendations, I’m here to provide you with expert advice that is both informative and educational. Emerging technology has afforded us the luxury of ingredients and treatments from around the globe, challenging us to balance traditional wisdom with progressive science.

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Skincare Esthetician Skincare Routine Chemical Peels 296

Maxine Drake

MARCH 11, 2025

Will it actually help with client management, marketing, and payments? Branding & Business Website Customizable website with options to showcase team members, services, and portfolios. Marketing Tools Integrated SMS and email marketing, automated reminders, and rebooking prompts. Can it scale as your business grows?

Esthetician 52

Esthetician Marketing Client Loyalty Programs Salon 52

The Organic Esthetician

NOVEMBER 14, 2021

As we’re gearing up for Christmas shopping I thought I’d put together some easy shopping guides from my favorite sustainable fashion brands to the best #cleanbeauty gifts! I’ve included some of my favorite brands that exemplify these practices and items that have become daily drivers for me or are on my own Wish List.

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Sales Sustainability Ethics Branding 195

Lipgloss and Aftershave

FEBRUARY 20, 2025

market trends. Before and after images are essential in medical esthetics as they provide visual proof of treatment efficacy, helping clients see real, measurable results. They also serve as valuable tools for patient education, helping individuals set realistic expectations for their treatments. SHAPESCALE 6.

Medical 52

Medical Skincare Medical Esthetics Technology 52

Renee Rouleau

FEBRUARY 2, 2024

Now, the real question is, if we’re treating our insides like VIPs, shouldn’t our skin get the star treatment, too? Attributing premature aging to tap water seems far-fetched and this fear-inducing claim may be more rooted in marketing strategies than scientific evidence. The answer is yes! So there you have it!

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Pores Eczema Hydration Esthetician 195

American Esthetician Organization

NOVEMBER 26, 2024

Word-of-Mouth Referrals: Happy clients are your best marketing asset. Clients recognize the LYCON brand as a symbol of quality and luxury, which enhances your professional reputation and sets you apart from competitors. The brand offers extensive training programs and resources to help professionals master the art of LYCON waxing.

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Waxing Esthetician Hair Removal Innovations 68

Spa Industry Association

JULY 29, 2024

Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction. Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new SpaStar® Pro Portal with resources and tools to support spa owners, spa directors, and estheticians.

Sales 98

Sales Tools Marketing Branding 98

Alison Bladh

JANUARY 16, 2025

Commonly marketed as Wegovy or Ozempic (originally for type 2 diabetes), semaglutide has shown weight loss ranging from 15-20% of body weight when combined with a calorie-controlled diet and increased physical activity. It is sold under the brand names Xenical (prescription) and Alli (over-the-counter) in Europe and the US.

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Injections Sustainability Diet Medical 98

Lipgloss and Aftershave

JUNE 14, 2024

She’s also a huge fan of Celluma LED Light Therapy devices and uses them in 99% of her treatments! Her last chemotherapy treatment was on September 6, 2022. Then In February of 2023, she founded SkinCo , which has four treatment rooms and a team of two. Every treatment is finished with Celluma! SkinCo carries M.A.D.

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Esthetician Treatments Dermaplaning Customer Service 98

AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

Marketing 52

Marketing Social Media Branding Networking 52

AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

Marketing 52

Marketing Social Media Networking Branding 52

Lipgloss and Aftershave

APRIL 19, 2024

We are thrilled to announce an all-new brand sponsor, Nelly De Vuyst! L+A will attend VIP Training Classes on Sunday and Monday , and experience Nelly De Vuyst Skin Care Treatments at the Spa at St. Nelly De Vuyst is a high-end skincare brand with natural, organic, and environmentally friendly formulas.

Branding 98

Branding Training Ethics Skincare Brands 98

Lipgloss and Aftershave

JANUARY 19, 2024

Jessline Fermin gave Lipgloss + Aftershave Co-Founder, Jenni Nagle, one of the most impressive skincare treatments! Jenni went directly to social media after the treatment and called the treatment, The Glass Skin Facial ! While researching skincare brands to use in her practice she found Pure Pro Aesthetics.

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Lash Extensions Skincare Brands Esthetician Facials 98

Lira Clinical

AUGUST 4, 2022

In today's episode, Metaxia and Francine are joined by Lira Clinical International Brand Ambassador, Monika Magiera from Poland. In today's episode, Metaxia and Francine are joined by Lira Clinical International Brand Ambassador, Monika Magiera from Poland.

Branding 52

Branding Skincare Marketing Clinic 52

Spa Executive

OCTOBER 10, 2024

From immersive spa treatments to unique VIP offerings, experiential marketing strategies open up new opportunities for non-room revenue streams. In hospitality, experiential marketing is an excellent way to engage and connect with guests by crafting immersive experiences that leave a lasting impact.

Marketing 52

Marketing Aromatherapy Ingredients Training 52

Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

Marketing 52

Marketing Salon Social Media Waxing 52

Lipgloss and Aftershave

APRIL 4, 2024

Jenni will also be looking into the show’s education and meeting with brand representatives and estheticians looking for new and emerging trends in the medical and spa skin care market in Canada. Brands We Love at ESI Canada Celluma DermaJEM DMK International M.A.D It offers Instant glow and enhancement of complexion.

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Med Spa Medical Branding Education 98

Lipgloss and Aftershave

OCTOBER 15, 2024

Clemens, seasoned medical esthetician shares her most popular back bar brand of skincare in her hugely popular Northern California MediSpa. L+A had the opportunity to visit Walnut Creek Aesthetics , experience a treatment with Teresa L. L+A had the opportunity to visit Walnut Creek Aesthetics , experience a treatment with Teresa L.

Skincare Brands 52

Skincare Brands Branding Skincare Chemical Peels 52

Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

Marketing 52

Marketing Social Media Branding Sales 52

Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet from social media platforms to digital marketing your business information can literally be at their fingertips.

Marketing 52

Marketing Salon Social Media Branding 52

Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips.

Marketing 52

Marketing Salon Social Media Branding 52

Spa Executive

OCTOBER 22, 2024

The company is known for its intimate, hands-on approach, allowing participants to experience new treatments and products firsthand. We spoke with Lisa Michaelis about Live Love Spa, the value of community, and what works in wellness marketing. What marketing strategies have been most effective for Live Love Spa?

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Marketing Networking Innovations Branding 52

Renee Rouleau

JANUARY 19, 2024

In today’s saturated skincare market, it can be overwhelming to navigate through the countless options available. With new brands popping up every day, and each claiming to be superior, it’s only natural to question: What makes one better than another? This is a fair point.

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Skincare Innovations Ingredients Esthetician 195