American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

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American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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Marketing Social Media Branding Sustainability 88

American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

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American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

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American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. This helps drive more traffic to the page while giving followers insight into your brand experience.

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Marketing Social Media Salon Sales 88

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Ready to learn more? Then let’s dive right into how you can expand your massage therapy business!

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Spa Industry Association

JULY 29, 2024

Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction. Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new SpaStar® Pro Portal with resources and tools to support spa owners, spa directors, and estheticians.

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Kim Gallo Esthetics

FEBRUARY 27, 2024

From futuristic at-home devices to clinics equipped with state-of-the-art machinery, technology has placed the tools for radiant skin in the hands of the many. The accessibility of tools and treatments prompts questions about their efficacy and safety, reminding us to trust professionals for guidance and comprehensive understanding.

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The Organic Esthetician

NOVEMBER 14, 2021

As we’re gearing up for Christmas shopping I thought I’d put together some easy shopping guides from my favorite sustainable fashion brands to the best #cleanbeauty gifts! I’ve included some of my favorite brands that exemplify these practices and items that have become daily drivers for me or are on my own Wish List.

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Style Seat - Marketing Tips

APRIL 3, 2024

The task of marketing their unique services, while keeping an edge over competitors, turns their role from just stylists to strategists. In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Are you facing salon marketing challenges as a salon owners?

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The Organic Esthetician

JULY 21, 2020

The brand behind the first, and possibly most recognized, cleansing device will be shutting down. Clarisonic’s brand education created a foundation for my personal passion for cleansing and definitely influenced my esthetics career. And Covid-19 takes another victim… On September 30th, 2020, Clarisonic will shut its doors forever.

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Education Branding Esthetics Skincare 195

Pivot Point International

SEPTEMBER 26, 2024

The research, conducted with the leading hair color brands, provides key insights into how the industry has adapted to meet new expectations for both online and in-person learning. This research offers a roadmap for brands and educators alike to successfully navigate the new landscape.”

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Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Point’s LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Offering a range of interactive tools that make learning engaging and effective.

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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Marketing Social Media Networking Branding 52

Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Marketing Salon Social Media Waxing 52

California Skincare Supply

SEPTEMBER 21, 2021

If you’ve been looking to grow your business and get better results for your clients, professional skincare tools are a fabulous way to generate instant buzz and breathe new inspiration into your facial protocols. Introducing new treatments and professional facial tools can inspire more queries from curious clients, so don’t be shy!

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Tools Esthetician Skincare Facials 52

Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Social Media Marketing Social media remains a potent tool for salon marketing.

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Marketing Salon Social Media Branding 40

Spa Executive

JULY 5, 2023

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. What is scent marketing?

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Sales Marketing Branding Facials 52

Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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Marketing Social Media Branding Sales 52

Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips.

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Marketing Salon Social Media Branding 52

Spa Executive

JULY 17, 2024

Technology should serve as a versatile tool rather than a wholesale replacement for human interaction, says Arch Amenities’ Catherine Warren. She has also consistently achieved Forbes Travel Guide Four and Five-Star ratings and has a proven track record in business development and brand creation.

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Technology Hospital Sustainability Innovations 98

Spa Executive

OCTOBER 22, 2024

Her deep understanding of the needs of both operators and brands has made Live Love Spa an influential force in shaping the future of spa experiences. We spoke with Lisa Michaelis about Live Love Spa, the value of community, and what works in wellness marketing. What marketing strategies have been most effective for Live Love Spa?

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Marketing Networking Innovations Branding 52

Lipgloss and Aftershave

OCTOBER 3, 2023

You can take classes with two industry experts who educate on more than twenty brands! 3 Teach About Devices and Tools There are so many amazing devices and tools on the market. CSS carries nearly 40 brands and they offer training on a regular basis and in multiple formats.

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Education Aromatherapy Skin Health Makeup 98

Pivot Point International

SEPTEMBER 26, 2024

The research, conducted with the leading hair color brands, provides key insights into how the industry has adapted to meet new expectations for both online and in-person learning. This research offers a roadmap for brands and educators alike to successfully navigate the new landscape.

Education 52

Education Download Branding Sales 52

Lipgloss and Aftershave

APRIL 18, 2024

We were happy to chat with brand representatives from Lira Clinical, Celluma LED Light Therapy, Dermastart, TiZO, Dermalogica, ALASTIN, NEOVA, REVISION, and MERZ AESTHETICS. There were so many brands present that have expanded distribution into the Canadian market, including: Celluma DermaJEM Dermalogica DMK France Laure GlyMed+ Lycon M.A.D

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Nutritional Aesthetics Alliance

MAY 2, 2023

Jackie is not only a Holistic Brand Strategist, but is also an advocate for spreading love, positivity, and encouragement to all those around her. And the consulting for Wildling Dreams happened because other brands and people in the holistic field, needed support. We knew that brands changed ownership by using the products.

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Skincare Social Media Work-Life Balance Branding 195

Spa Industry Association

APRIL 4, 2024

Gauging the pulse of your target demographic forms the cornerstone of a successful social media strategy, particularly for niche markets such as virgin hair products in regions like Atlanta. Employing robust social media analytics tools can unveil invaluable insights about consumer behaviors, preferences, and engagement patterns.

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Social Media Branding Marketing Tools 40

Les Nouvelles Esthetics & Spa

APRIL 1, 2024

What are your top marketing tips to grow a business? 90 percent of my clientele still visit my Instagram which is a FREE marketing tool. Also, take fresh photos for marketing. Instagram hashtags changed my life and still are eight years later. Consistency is key! Post every day!

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Lash Extensions Chemical Peels Waxing Esthetics 78

American Esthetician Organization

AUGUST 30, 2023

Understanding the Connection Between Real Estate and Beauty Esthetics Beauty esthetics and the real estate market share a symbiotic relationship. On the other hand, the real estate market thrives when it aligns itself with the ever-changing trends and demands of beauty esthetics.

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American Esthetician Organization

AUGUST 30, 2023

Understanding the Connection Between Real Estate and Beauty Esthetics Beauty esthetics and the real estate market share a symbiotic relationship. On the other hand, the real estate market thrives when it aligns itself with the ever-changing trends and demands of beauty esthetics.

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Esthetics Salon Branding Skincare Routine 88

Cosmetify

JANUARY 15, 2024

One indispensable tool in your baby care arsenal is the baby cream. In this comprehensive guide, we’ll explore the diverse types of baby creams available, delve into the key ingredients to seek, unravel the benefits, and cap it off with insights on launching a baby care brand. The Spectrum of Baby Creams: A Closer Look 1.1

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