American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success.

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Marketing Skincare Social Media Branding 88

American Esthetician Organization

SEPTEMBER 6, 2023

When applied to skincare, artistic esthetics involve incorporating these elements into product packaging, branding, and formulation. Skincare brands have recognized the power of art to evoke emotions and create a connection with their customers. It encompasses elements such as color, texture, composition, and form.

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Esthetics Skincare Skincare Brands Branding 167

American Esthetician Organization

NOVEMBER 26, 2024

Revolutionary Technology for Client Comfort For many clients, waxing can be a daunting experience due to discomfort or even pain. LYCON’s revolutionary technology addresses these concerns, transforming waxing into a pleasant and virtually painless process. Word-of-Mouth Referrals: Happy clients are your best marketing asset.

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Waxing Esthetician Hair Removal Innovations 68

American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

Marketing 88

Marketing Social Media Sales Branding 88

American Esthetician Organization

OCTOBER 13, 2023

Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. In this blog post, we will share with you our top marketing tips to help you boost your business growth. Introducing the must-know approaches to increase success as an esthetician!

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Tools Marketing Esthetician Social Media 88

Lipgloss and Aftershave

FEBRUARY 20, 2025

market trends. Imaging Technology at AMWC Miami: The Rise of Advanced Visualization The integration of cutting-edge imaging technology is becoming increasingly popular in aesthetic medicine. Additionally, high-quality before and after photos enhance marketing efforts, attracting potential clients by demonstrating transformation.

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Medical Skincare Medical Esthetics Technology 52

American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. Not only it is cost-effective but also allows salons to fulfill the preferences of its customers.It

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Marketing Social Media Salon Sales 88

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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Marketing Medical Social Media Customer Service 88

Associated Skin Care Professionals

AUGUST 23, 2023

manufacturers of the award-winning Celluma series of light therapy devices, recently welcomed Brian Gable as its new vice president of marketing. Throughout his career, Brian has demonstrated his expertise in various areas, including brand marketing, customer experience design, website optimization, paid media, and technology management.

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Marketing Branding Therapy Innovations 52

Lipgloss and Aftershave

NOVEMBER 15, 2024

and the creator of SESHA SKIN THERAPY, a professional skincare brand powered by Patented enhancement technology (P.E.T ) technology. Under her leadership, SESHA has expanded into a diverse range of over 70 therapeutic products, now available across Asia, Europe, and other global markets. For over 20 years, Ms.

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Management Microneedling Therapy Pharmaceutical 40

American Esthetician Organization

AUGUST 16, 2023

Understanding Cryptocurrency and Blockchain Technology In order to truly grasp the impact of cryptocurrency on the beauty industry , it’s essential to understand the basics of cryptocurrency and blockchain technology. Blockchain technology, on the other hand, is the underlying technology that supports cryptocurrencies.

Skincare 88

Skincare Ethics Branding Technology 88

Lipgloss and Aftershave

FEBRUARY 28, 2024

L+A has been on the move and studying the market to find cutting-edge technology that will help elevate the level of services that medical and spa skincare professionals can offer their patients. Top 10 Medical + Spa Technology Must-Haves NanoStamp 360 by 360 Aesthetic Devices Taking microchanneling to a new level.

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Technology Medical Skincare Chemical Peels 52

Style Seat - Marketing Tips

APRIL 3, 2024

The task of marketing their unique services, while keeping an edge over competitors, turns their role from just stylists to strategists. In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Are you facing salon marketing challenges as a salon owners?

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Tools Marketing Salon Social Media 40

Style Seat - Marketing Tips

APRIL 3, 2024

The task of marketing their unique services, while keeping an edge over competitors, turns their role from just stylists to strategists. In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Are you facing salon marketing challenges as a salon owners?

Tools 40

Tools Marketing Salon Social Media 40

Aesthetic Advancements Institute (AAI)

DECEMBER 13, 2023

The aesthetic industry is again at the crossroads of distinguishing itself in an expansive and competitive market. While the temptation to offer deep discounts is high, this strategy can often lead to undervaluing services and diminishing brand perception. Similarly, find a USP for your brand that aligns with your holiday campaign.

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American Esthetician Organization

AUGUST 30, 2023

Understanding the Connection Between Real Estate and Beauty Esthetics Beauty esthetics and the real estate market share a symbiotic relationship. On the other hand, the real estate market thrives when it aligns itself with the ever-changing trends and demands of beauty esthetics.

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Esthetics Salon Branding Skincare 88

American Esthetician Organization

AUGUST 30, 2023

Understanding the Connection Between Real Estate and Beauty Esthetics Beauty esthetics and the real estate market share a symbiotic relationship. On the other hand, the real estate market thrives when it aligns itself with the ever-changing trends and demands of beauty esthetics.

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Esthetics Salon Branding Skincare 88

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. The skincare category sees the highest influx of new brands.

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Esthetics Education Marketing Innovations 52

Spa Industry Association

OCTOBER 26, 2023

Delivering far-infrared, negative ion, PEMF, and photon light therapy; meet our most advanced gemstone heat therapy mat on the market! The mat features our most advanced technology, including a brand new customizable PEMF system.

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Therapy Technology Branding Marketing 52

Spa Executive

JULY 17, 2023

Caroline Fabrigas of Scent Marketing Inc. talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and hotel, and about how multisensory experiences can increase sales and elevate brand awareness and consumer connection. That’s the limbic system.

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Branding Marketing Sales Med Spa 52

Beautifully Yours Metro

MAY 21, 2022

Create or Innovate After working in the treatment room I am sure that many of you have had at least 100 ideas cross your mind about products and technology that clients might benefit from; perhaps its time to bring your creations or innovative ideas to life. Technology is where its at.

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Technology Branding Innovations Sales 52

Lipgloss and Aftershave

FEBRUARY 28, 2024

During our tour of the exhibit hall at AMWC Miami 2024, we saw injectables and devices continue to dominate the market. Fillers and neurotoxins were shown by several major brands. Fillers and neurotoxins were shown by several major brands. Galderma was there with their range of injectables and their skincare brand Alastin!

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Branding Marketing Ethics Education 52

The Beauty Brains

APRIL 16, 2020

What do you think of the technology of the new Victoria Beckham line? What is the oldest beauty product on the market today? Trisha – Victoria Beckam – TFC8 technology claims to create an optimal environment for the skin’s repair. What is the best product to use to avoid breakouts with anti-aging benefits?

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Branding Social Media Technology Sensitive Skin 40

Cosmetify

JULY 3, 2023

Key Steps in Personal Care Manufacturing: Research and Development: This is the initial phase where manufacturers study market trends and consumer preferences and conduct research to formulate innovative and effective products. Dispatch: The final step involves dispatching the products to respective brand owners.

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Marketing Innovations Ethics Branding 52

Lipgloss and Aftershave

FEBRUARY 6, 2025

Jenni Nagle, Barry Eichner, and Dr. Chantal Lunderville attended the conference to get a glimpse into the global skincare market to see what we can expect for the next year. There were over 370 exhibitors at IMCAS Paris 2025, imagine our surprise when we found some of L+As Favorite Brands Exhibiting at IMCAS: M.A.D In fact, the U.S.

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Lipgloss and Aftershave

JUNE 14, 2024

When struggling with my own acne/aging I tried several brands without any real results. After reading about Celluma and the technology it was my gut that told me to purchase it. I am such a skin nerd and loved the technology and how they explained it on a biochemical/cellular level. I am so glad I did it! Worth the investment!

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Esthetician Treatments Dermaplaning Customer Service 98

Lipgloss and Aftershave

AUGUST 13, 2024

Why Spa Cascada Choose Nelly De Vuyst As any spa owner knows, selecting a brand of skin care that is used in nearly 70% of the treatments performed in a facility is a very important decision. How Spa Cascada Creates Treatment Plans for Their Clients We all know that there is not a treatment on the market that is a once-and-done option.

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Facials Injections Esthetician Collagen 98

Lipgloss and Aftershave

MAY 12, 2024

All of which is evidenced by the brand’s commitment to sustainability; use of organic, chemical-free ingredients ; proprietary delivery system , cutting-edge ingredient technology , and its elevated approach to experiential treatments for skin and body. Imagine a PhD in BioChemistry in a Christian Dior suit.

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Vitamin C Collagen Technology Extractions 52

The Eco Well Blog

SEPTEMBER 18, 2022

The company has a service-oriented approach to support brands in launching safe and compliant products on the markets. The company has a service-oriented approach to support brands in launching safe and compliant products on the markets. GRA), in October 2013.

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Branding Safety Management Pharmaceutical 52

Lipgloss and Aftershave

FEBRUARY 8, 2024

L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! Skincare, Alumier MD, XCellarisPRO, Dermaquest, and Dermologica and the feedback was very similar from all of these brands in terms of the approach that they are encouraging their professionals to take with clients.

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Skincare Social Media Ethics Branding 52

Lipgloss and Aftershave

APRIL 23, 2024

This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event! L+A will show you how to tie your email marketing to your website. There is no pre-registration required.

Social Media 52

Social Media Branding Education Marketing 52

American Esthetician Organization

AUGUST 23, 2023

Social media influencers and beauty enthusiasts often share their sheet mask selfies, encouraging others to try out different brands and formulations. How Social Media Has Changed the Skincare Industry Skincare brands have recognized the immense power of social media and adapted their marketing strategies accordingly.

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Social Media Skincare Skincare Routine Skincare Brands 88

The Dermatology Digest

DECEMBER 12, 2024

“Bringing together this talented group of women to shape the future of our brand and amplify the voices of patients and providers is deeply meaningful. “Bringing together this talented group of women to shape the future of our brand and amplify the voices of patients and providers is deeply meaningful.

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Office Marketing Consultations Consultation 36

Lipgloss and Aftershave

NOVEMBER 20, 2023

The physicians and estheticians who work at Azul Cosmetic Surgery recommend their own brand and one other brand for home care after RF Microneedling. Revive skin with this cutting-edge technology captured in a cream! The field of skincare is constantly evolving, with new techniques, technologies, and products emerging regularly.

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Med Spa Surgery Microneedling Esthetician 52

California Skincare Supply

NOVEMBER 11, 2021

How to Choose the Right Brands for Your Beauty Business and Your Clients For the beauty professional, perhaps one of the most exciting but also intimidating aspects of building your business is choosing which products to use and retail to your clients. Most of these brands have retail products for you to use at home as well!

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Branding Skincare Ingredients Sensitive Skin 52

Spa Executive

OCTOBER 3, 2023

With Hapi & Book4Time it’s easy to keep track of guest experiences, make personalized recommendations, and drive targeted marketing campaigns. It’s grounded in an open model, leveraging technology that powers major global social media and business platforms. The hurdle was the absence of readily accessible data.

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Hospital Management Social Media Innovations 52

Lipgloss and Aftershave

JANUARY 15, 2024

the market leader in therapeutic LED Light Therapy devices announced today that its Board of Directors has named Curtis A. Over her 12-year history with the Company, Denise has served in multiple roles, most recently as Vice President of Brand Management. BioPhotas, Inc., Cluff as the Company’s CEO.

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