American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success.

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

Marketing 88

Marketing Social Media Sales Branding 88

American Esthetician Organization

OCTOBER 13, 2023

Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. In this blog post, we will share with you our top marketing tips to help you boost your business growth. Introducing the must-know approaches to increase success as an esthetician!

Tools 88

Tools Marketing Esthetician Social Media 88

American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. Not only it is cost-effective but also allows salons to fulfill the preferences of its customers.It

Marketing 88

Marketing Social Media Salon Sales 88

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

Marketing 88

Marketing Medical Social Media Customer Service 88

Lipgloss and Aftershave

JULY 12, 2024

Lira Clinical uses the most technologically advanced ingredients in its products to deliver superior results in skincare correction, maintenance, and protection. “Receiving the President’s E Award is a testament to the hard work and dedication of our global sales and marketing team.

Clinic 85

Clinic Branding Sales Skincare 85

Associated Skin Care Professionals

AUGUST 23, 2023

manufacturers of the award-winning Celluma series of light therapy devices, recently welcomed Brian Gable as its new vice president of marketing. Throughout his career, Brian has demonstrated his expertise in various areas, including brand marketing, customer experience design, website optimization, paid media, and technology management.

Marketing 52

Marketing Branding Therapy Innovations 52

American Esthetician Organization

AUGUST 16, 2023

Understanding Cryptocurrency and Blockchain Technology In order to truly grasp the impact of cryptocurrency on the beauty industry , it’s essential to understand the basics of cryptocurrency and blockchain technology. Blockchain technology, on the other hand, is the underlying technology that supports cryptocurrencies.

Skincare 88

Skincare Ethics Branding Technology 88

Lipgloss and Aftershave

FEBRUARY 28, 2024

L+A has been on the move and studying the market to find cutting-edge technology that will help elevate the level of services that medical and spa skincare professionals can offer their patients. Top 10 Medical + Spa Technology Must-Haves NanoStamp 360 by 360 Aesthetic Devices Taking microchanneling to a new level.

Technology 52

Technology Medical Skincare Chemical Peels 52

Spa Executive

NOVEMBER 4, 2024

The landscape of travel, spa, and wellness is always transforming with technological advancements, changing consumer preferences, and shifting global paradigms. Spas are investing in technology that allows for highly tailored wellness experiences based on individual needs and preferences.

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Sustainability Hospital Technology Therapy 105

Style Seat - Marketing Tips

APRIL 3, 2024

The task of marketing their unique services, while keeping an edge over competitors, turns their role from just stylists to strategists. In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Are you facing salon marketing challenges as a salon owners?

Tools 40

Tools Marketing Salon Social Media 40

Style Seat - Marketing Tips

APRIL 3, 2024

The task of marketing their unique services, while keeping an edge over competitors, turns their role from just stylists to strategists. In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Are you facing salon marketing challenges as a salon owners?

Tools 40

Tools Marketing Salon Social Media 40

Lipgloss and Aftershave

OCTOBER 15, 2024

Clemens, seasoned medical esthetician shares her most popular back bar brand of skincare in her hugely popular Northern California MediSpa. Clemens as well as chat with her and get to know their most popular treatments, what products they use in those treatments and why she chose the brand that she did.

Skincare Brands 52

Skincare Brands Branding Skincare Chemical Peels 52

Aesthetic Advancements Institute (AAI)

DECEMBER 13, 2023

The aesthetic industry is again at the crossroads of distinguishing itself in an expansive and competitive market. While the temptation to offer deep discounts is high, this strategy can often lead to undervaluing services and diminishing brand perception. Similarly, find a USP for your brand that aligns with your holiday campaign.

Marketing 36

Marketing Branding Technology Sales 36

American Esthetician Organization

NOVEMBER 26, 2024

Revolutionary Technology for Client Comfort For many clients, waxing can be a daunting experience due to discomfort or even pain. LYCON’s revolutionary technology addresses these concerns, transforming waxing into a pleasant and virtually painless process. Word-of-Mouth Referrals: Happy clients are your best marketing asset.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

American Esthetician Organization

AUGUST 30, 2023

Understanding the Connection Between Real Estate and Beauty Esthetics Beauty esthetics and the real estate market share a symbiotic relationship. On the other hand, the real estate market thrives when it aligns itself with the ever-changing trends and demands of beauty esthetics.

Esthetics 88

Esthetics Salon Branding Skincare 88

American Esthetician Organization

AUGUST 30, 2023

Understanding the Connection Between Real Estate and Beauty Esthetics Beauty esthetics and the real estate market share a symbiotic relationship. On the other hand, the real estate market thrives when it aligns itself with the ever-changing trends and demands of beauty esthetics.

Esthetics 88

Esthetics Salon Branding Skincare 88

Lipgloss and Aftershave

FEBRUARY 28, 2024

During our tour of the exhibit hall at AMWC Miami 2024, we saw injectables and devices continue to dominate the market. Fillers and neurotoxins were shown by several major brands. Fillers and neurotoxins were shown by several major brands. Galderma was there with their range of injectables and their skincare brand Alastin!

Branding 52

Branding Marketing Ethics Skincare Brands 52

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. The skincare category sees the highest influx of new brands.

Esthetics 52

Esthetics Education Innovations Marketing 52

Spa Industry Association

OCTOBER 26, 2023

Delivering far-infrared, negative ion, PEMF, and photon light therapy; meet our most advanced gemstone heat therapy mat on the market! The mat features our most advanced technology, including a brand new customizable PEMF system.

Therapy 52

Therapy Technology Branding Marketing 52

Beautifully Yours Metro

MAY 21, 2022

Create or Innovate After working in the treatment room I am sure that many of you have had at least 100 ideas cross your mind about products and technology that clients might benefit from; perhaps its time to bring your creations or innovative ideas to life. Technology is where its at.

Technology 52

Technology Branding Innovations Sales 52

Aesthetics Advisor

MARCH 10, 2024

Americans are increasingly taking control of their health via the use of health monitoring technologies, with notable benefits as a result. A Cleveland Clinic survey revealed that 50% of Americans use at least one type of technology to track their health, with most experiencing significant related physical and mental improvements.

Technology 36

Technology Management Medical Tools 36

Spa Executive

JULY 17, 2023

Caroline Fabrigas of Scent Marketing Inc. talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and hotel, and about how multisensory experiences can increase sales and elevate brand awareness and consumer connection. That’s the limbic system.

Branding 52

Branding Marketing Sales Med Spa 52

The Beauty Brains

APRIL 16, 2020

What do you think of the technology of the new Victoria Beckham line? What is the oldest beauty product on the market today? Trisha – Victoria Beckam – TFC8 technology claims to create an optimal environment for the skin’s repair. What is the best product to use to avoid breakouts with anti-aging benefits?

Branding 40

Branding Social Media Technology Sensitive Skin 40

Cosmetify

JULY 3, 2023

Key Steps in Personal Care Manufacturing: Research and Development: This is the initial phase where manufacturers study market trends and consumer preferences and conduct research to formulate innovative and effective products. Dispatch: The final step involves dispatching the products to respective brand owners.

Marketing 52

Marketing Innovations Ethics Branding 52

Lipgloss and Aftershave

FEBRUARY 8, 2024

L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! Skincare, Alumier MD, XCellarisPRO, Dermaquest, and Dermologica and the feedback was very similar from all of these brands in terms of the approach that they are encouraging their professionals to take with clients.

Skincare 52

Skincare Social Media Ethics Branding 52

Lipgloss and Aftershave

APRIL 23, 2024

This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event! L+A will show you how to tie your email marketing to your website. There is no pre-registration required.

Social Media 52

Social Media Branding Education Marketing 52

Lipgloss and Aftershave

JUNE 14, 2024

When struggling with my own acne/aging I tried several brands without any real results. After reading about Celluma and the technology it was my gut that told me to purchase it. I am such a skin nerd and loved the technology and how they explained it on a biochemical/cellular level. I am so glad I did it! Worth the investment!

Esthetician 98

Esthetician Treatments Dermaplaning Customer Service 98

Lipgloss and Aftershave

AUGUST 13, 2024

Why Spa Cascada Choose Nelly De Vuyst As any spa owner knows, selecting a brand of skin care that is used in nearly 70% of the treatments performed in a facility is a very important decision. How Spa Cascada Creates Treatment Plans for Their Clients We all know that there is not a treatment on the market that is a once-and-done option.

Facials 98

Facials Injections Esthetician Collagen 98

The Dermatology Digest

DECEMBER 12, 2024

“Bringing together this talented group of women to shape the future of our brand and amplify the voices of patients and providers is deeply meaningful. “Bringing together this talented group of women to shape the future of our brand and amplify the voices of patients and providers is deeply meaningful.

Office 36

Office Marketing Consultation Consultations 36

Lipgloss and Aftershave

SEPTEMBER 5, 2023

We have become the go-to source for brands to showcase their product launches. We were thrilled to be invited to the launch event in Las Vegas for Glymed Plus where they were showcasing their total re-brand and launch of 2 new products. We love when brands see that and offer estheticians a solution that is easy for them to implement.

Clinic 98

Clinic Vitamin C Branding Facials 98

Lipgloss and Aftershave

MAY 12, 2024

All of which is evidenced by the brand’s commitment to sustainability; use of organic, chemical-free ingredients ; proprietary delivery system , cutting-edge ingredient technology , and its elevated approach to experiential treatments for skin and body. Imagine a PhD in BioChemistry in a Christian Dior suit.

Vitamin C 52

Vitamin C Collagen Technology Skincare Routine 52

Lipgloss and Aftershave

JANUARY 15, 2024

the market leader in therapeutic LED Light Therapy devices announced today that its Board of Directors has named Curtis A. Over her 12-year history with the Company, Denise has served in multiple roles, most recently as Vice President of Brand Management. BioPhotas, Inc., Cluff as the Company’s CEO.

Management 52

Management Therapy Sales Office 52

Lipgloss and Aftershave

NOVEMBER 20, 2023

The physicians and estheticians who work at Azul Cosmetic Surgery recommend their own brand and one other brand for home care after RF Microneedling. Revive skin with this cutting-edge technology captured in a cream! The field of skincare is constantly evolving, with new techniques, technologies, and products emerging regularly.

Med Spa 52

Med Spa Surgery Microneedling Esthetician 52

California Skincare Supply

NOVEMBER 11, 2021

How to Choose the Right Brands for Your Beauty Business and Your Clients For the beauty professional, perhaps one of the most exciting but also intimidating aspects of building your business is choosing which products to use and retail to your clients. Most of these brands have retail products for you to use at home as well!

Branding 52

Branding Skincare Sensitive Skin Ingredients 52

Spa Executive

OCTOBER 3, 2023

With Hapi & Book4Time it’s easy to keep track of guest experiences, make personalized recommendations, and drive targeted marketing campaigns. It’s grounded in an open model, leveraging technology that powers major global social media and business platforms. The hurdle was the absence of readily accessible data.

Hospital 52

Hospital Management Social Media Innovations 52

Spa Executive

JULY 26, 2023

We spoke with Antoine Lamarche, new CEO of Yon-Ka Paris, about his new role and exciting plans for the brand. Yon-Ka Paris is a renowned global skincare brand distinguished by its deep-rooted French heritage, use of natural ingredients, professional expertise, holistic approach, personalized solutions, and luxurious indulgence.

Skincare 52

Skincare Aromatherapy Branding Sustainability 52