American Esthetician Organization

SEPTEMBER 6, 2023

When applied to skincare, artistic esthetics involve incorporating these elements into product packaging, branding, and formulation. Skincare brands have recognized the power of art to evoke emotions and create a connection with their customers. They have embraced the idea that skincare is not just a routine but a sensory experience.

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American Esthetician Organization

SEPTEMBER 2, 2023

With this knowledge in mind, skincare brands and manufacturers have started to borrow key ingredients and trends from the food industry to create innovative products that cater to our desire for healthy, radiant skin. The food industry’s influence on skincare products stems from this understanding.

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Skincare Skincare Brands Sustainability Vitamin C 88

Lipgloss and Aftershave

APRIL 19, 2024

We are thrilled to announce an all-new brand sponsor, Nelly De Vuyst! Nelly De Vuyst is a high-end skincare brand with natural, organic, and environmentally friendly formulas. It uses carefully selected ingredients and high-quality standards to ensure unrivaled efficacy and sustainability. James in the Ritz Carlton.

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Branding Training Ethics Skincare Brands 98

Lab Muffin Beauty Science

JUNE 2, 2023

Beauty brands are talking a lot more about sustainability and the environment, and it makes sense. But beauty marketing is full of false promises and meaningless buzzwords. Climate change is a huge problem, and most of us don’t want to make things worse. Well… a lot of it is.

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Ingredients Sustainability Branding Marketing 52

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. The skincare category sees the highest influx of new brands.

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Esthetics Education Innovations Marketing 52

Kim Gallo Esthetics

FEBRUARY 27, 2024

The rise of transparency in ingredients, cruelty-free products, and sustainable packaging reflect not just our wish to appear youthful but our desire to live conscientiously. Recognizing skincare as a journey, not a race, is crucial for maintaining sustainable and lifelong skin health. Myth #2: Natural products are always better.

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Skincare Esthetician Skincare Routine Chemical Peels 314

Lipgloss and Aftershave

JUNE 5, 2024

Las Vegas IECSC attendees can enter to win a trip to meet Nelly De Vuyst Brand Ambassador, Princess Isabella Orsini by attending one ofNelly De Vuyst’s eight classes in room #W213 6/22 Nelly De Vuyst Product Raffle Nelly De Vuyst will draw 2 lucky winners at 4:00 PM PST on Saturday, June 22nd! Get top, easy, and effective marketing ideas.

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Rosacea Sales Sustainability Collagen 52

Eminence Organics

OCTOBER 6, 2023

This is all made possible by our generous partner, Trees for the Future , an incredible non-profit organization that improves the livelihoods of impoverished farmers by training them in agroforestry and sustainable land use, while helping to organize the hands-on work to make our dreams a reality. I see that the Forest Garden is better.”

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Sustainability Marketing Training Education 82

Spa Executive

JULY 17, 2023

Caroline Fabrigas of Scent Marketing Inc. talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and hotel, and about how multisensory experiences can increase sales and elevate brand awareness and consumer connection. That’s the limbic system.

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Spa Executive

JULY 26, 2023

We spoke with Antoine Lamarche, new CEO of Yon-Ka Paris, about his new role and exciting plans for the brand. Yon-Ka Paris is a renowned global skincare brand distinguished by its deep-rooted French heritage, use of natural ingredients, professional expertise, holistic approach, personalized solutions, and luxurious indulgence.

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Skincare Aromatherapy Branding Sustainability 52

Cosmetify

JANUARY 15, 2024

In this comprehensive guide, we’ll explore the diverse types of baby creams available, delve into the key ingredients to seek, unravel the benefits, and cap it off with insights on launching a baby care brand. Launching a Baby Care Brand: Navigating the Path to Success 4.1 The Spectrum of Baby Creams: A Closer Look 1.1

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Extractions Irritation Branding Moisturization 52

American Esthetician Organization

AUGUST 30, 2023

Understanding the Connection Between Real Estate and Beauty Esthetics Beauty esthetics and the real estate market share a symbiotic relationship. On the other hand, the real estate market thrives when it aligns itself with the ever-changing trends and demands of beauty esthetics.

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Esthetics Salon Branding Sustainability 88

American Esthetician Organization

AUGUST 30, 2023

Understanding the Connection Between Real Estate and Beauty Esthetics Beauty esthetics and the real estate market share a symbiotic relationship. On the other hand, the real estate market thrives when it aligns itself with the ever-changing trends and demands of beauty esthetics.

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Esthetics Salon Branding Sustainability 88

My Salon Suite

APRIL 2, 2024

Earth Month is here and it’s the perfect time for MY SALON Suite Members to join the global movement towards sustainability. Choose Sustainable Products: Opt for beauty and wellness products made from natural, organic, and sustainably sourced ingredients.

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Sustainability Salon Ethics Webinar 40

Lipgloss and Aftershave

AUGUST 13, 2024

Why Spa Cascada Choose Nelly De Vuyst As any spa owner knows, selecting a brand of skin care that is used in nearly 70% of the treatments performed in a facility is a very important decision. I had always loved Nelly De Vuyst, their formulas, philosophy, and commitment to sustainability.

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Spa Executive

JUNE 19, 2024

Managing an extensive portfolio of more than 120 hotels, including 26 major brands and 19 boutique properties, Remington has positioned itself as a leader in the hospitality industry. Remington also places a strong emphasis on innovation and adapting to market trends. Is it a passing trend or is it sustainable in the long term?

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Hospital Sustainability Technology Management 52

Lipgloss and Aftershave

NOVEMBER 27, 2023

Lira Clinical Meets The Global Market Need As the global skincare market expands – hyperpigmentation has become the number one skin concern globally that consumers are looking to address. This waterless delivery provides a more sustainable environmental approach. It’s not like any other SPF that we’ve ever tried.

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Hyperpigmentation Clinic Vitamin C Marketing 52

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

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Marketing Social Media Branding Sustainability 88

California Skincare Supply

NOVEMBER 11, 2021

How to Choose the Right Brands for Your Beauty Business and Your Clients For the beauty professional, perhaps one of the most exciting but also intimidating aspects of building your business is choosing which products to use and retail to your clients. Most of these brands have retail products for you to use at home as well!

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Branding Skincare Sensitive Skin Ingredients 52

North Dallas Dermatology Associates

JUNE 27, 2024

Here’s how they work: Semaglutide : Marketed under the brand name Wegovy, semaglutide is administered via weekly injections. These medications are not mere supplements or short-term fixes but rather tools that, when combined with lifestyle changes, can lead to sustainable weight loss and improved overall health.

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Management Injections Innovations Medical 28

Spa Executive

NOVEMBER 10, 2023

Under the mentorship of Susan Harmsworth, she honed her skills in areas like spa therapies, aromatherapy, wellness operations, design, marketing, and public relations. We asked Vivianne Garcia-Tunon about her new role, her plans for the Auberge wellbeing brand, and what makes the best wellness experiences.

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Portfolios Hospital Partnerships Branding 52

New Age Spa Institute

JUNE 8, 2023

Complete Makeup Training with Clean Beauty Products Though Art Institute of Makeup is a MAC cosmetics approved school, the primary brand used in the classroom setting for makeup practice is INGLOT Cosmetics. This renowned beauty brand has gained recognition for its wide range of high-quality makeup products.

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Makeup Training Esthetics Social Media 52

The Studio Academy of Beauty

SEPTEMBER 26, 2023

You can specialize in niche services such as vintage hairstyling, curly hair care, or eco-friendly and sustainable practices. Being a salon owner gives you the creative freedom to shape your business according to your unique vision and values.

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Customer Service Client Retention Salon Entrepreneurship 52

California Skincare Supply

JANUARY 24, 2023

opt for beauty products that contain natural or organic ingredients, accounting for nearly 25% of all sales in the skincare category, and an overall market value of over $1.3 Hale & Hush Hale & Hush utilizes ingredients from natural and sustainable plants, flowers and algae. billion ( source ).

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Skincare Esthetician Ingredients Branding 52

Maxine Drake

OCTOBER 2, 2023

As a solo esthetician, you wear many hats – from being the face of your brand to managing the nitty-gritty of daily operations. It’s one thing to know how to rejuvenate skin or recommend the perfect product; it’s another to manage finances, market your services, and grow a loyal clientele.

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Esthetician Social Media Esthetics Marketing 52

New Age Spa Institute

DECEMBER 12, 2023

In CEO/Executive Impersonation, you might receive an email seemingly from a higher-up or a known beauty brand CEO, requesting an urgent fund transfer. Educating oneself about scam prevention helps in recognizing and avoiding fraudulent activities, thereby ensuring the financial health and sustainability of the business.

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Ethics Legal Esthetics Education 40

Aesthetics Advisor

JULY 25, 2024

It might not be easy for you to differentiate which product is based on science and which is based on pure marketing hype. For safe and healthy weight loss, you should avoid restrictive programs, such as the coffee diet, in favor of more sustainable plans. Recommended dosages can vary between brands.

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Diet Extractions Sustainability Ingredients 36

The Beauty Brains

JANUARY 8, 2020

Are cosmetician brands really better? But it’s still just a marketing gimmick and you aren’t going to get any significant benefit by having a product designed specifically for your skin or hair DNA. Unfortunately, this doesn’t mean that products on the market with these three ingredients in them are more shelf stable.

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Vitamin C Branding Social Media Ingredients 40

Aesthetics Advisor

AUGUST 13, 2023

However, it wasn’t until the massive marketing campaigns of Red Bull in Austria and beyond in the late 1980s-90s that energy drinks really took off globally. Red Bull, a mixture of caffeine, taurine, B vitamins, and sugar, established the standard energy drink formula many brands mimic today. Check the labels,” he added. “We

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Marketing Ingredients Diet Sales 36

Spa Executive

JULY 17, 2024

Offering a full spectrum of services, from design and brand development to recruiting, marketing, and day-to-day operations, Arch Amenities Group transforms key areas into activated, profitable spaces. Revenue generation, programming, public relations, training, and luxury guest service are my passions,” she says.

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Technology Hospital Sustainability Innovations 98

American Esthetician Organization

AUGUST 16, 2023

This level of transparency not only builds trust between consumers and brands but also helps in combating counterfeit products. As more consumers become interested in cryptocurrencies, beauty brands are finding innovative ways to leverage this technology to enhance their offerings. But what exactly is cryptocurrency?

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Skincare Ethics Sustainability Technology 88

The Beauty Brains

JANUARY 15, 2020

There is no reason to be scared but unfortunately, fear-marketers have made people afraid of anything with aluminum, especially antiperspirants and products that are applied to the skin of babies. I guess the best that you might be able to do is to buy fewer products and buy from companies that have transparent sustainability programs.

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Vitamin C Social Media Facial Masks Ingredients 52

The Beauty Brains

SEPTEMBER 12, 2016

I have to say that companies have done a great job marketing these products. Yea, remember “micellar water” is a marketing term not a true technical term. There’s anything wrong with that being marketing driven but just don’t be tricked into thinking it’s worth more money because of the fancy name.

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Makeup Vitamin C Branding Ingredients 52

The Dermatology Digest

AUGUST 11, 2023

But there are all kinds of other exosome products on the market, she said. “I There’s one brand that’s $1000 a jar that I don’t want to mention [by name], but it’s probably useless. “You It’s like [platelet-rich plasma] PRP in a serum.” I haven’t had the chance to research them all, but it is a fascinating field. J Am Acad Dermatol.

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Ingredients Vitamin C Skincare Skin Types 36

The Beauty Brains

OCTOBER 10, 2016

Are biodegradable claims meaningful or just marketing? So is it more of a marketing story? Also, testing is expensive and there’s not a lot of benefit unless your positioning is natural so most brands don’t do additional testing. Lets look at a few examples: Garnier Even a big brand like Garner is making these claims.

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Extractions Scarring Ingredients Branding 52

Aesthetics Advisor

AUGUST 7, 2023

As one doctor said, "we haven't seen a prescription drug with this much cocktail and dinner chatter since Viagra came to the market." Ozempic is a brand name for the generic medication called semaglutide, which the FDA approved in 2017. Recommended dosages can vary between brands. What is Ozempic?

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Diet Extractions Medical Sustainability 36

The Beauty Brains

DECEMBER 3, 2018

This type of marketing is a bit annoying because it’s completely misleading. It’s also a misunderstanding of this potential that has duped consumers and inspired marketers to put them into skin care formulations. So marketers figure if people like stem cells in their products, it doesn’t matter what type of stem cells they are.

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Anti-Aging Treatment Marketing Ingredients Safety 40