American Esthetician Organization

OCTOBER 13, 2023

Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. In this blog post, we will share with you our top marketing tips to help you boost your business growth. If you’re ready to take your earnings as an esthetician to the next level, let’s get started now!

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American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools! Keep reading to know more about the best marketing tools for a cosmetologist!

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American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. Not only it is cost-effective but also allows salons to fulfill the preferences of its customers.It

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American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

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American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

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National Aesthetic Spa Network

FEBRUARY 6, 2023

As a marketing consultant, most clients express to me that they primarily use social media to promote their business. Now, this form of digital marketing can have an impact on a brand’s reach, but it … Continue reading Five Strategies to Fortify Your Marketing By: Laura M.

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American Esthetician Organization

SEPTEMBER 13, 2023

But did you know that this lucrative market not only affects the world of pet products but also has a significant impact on the skincare industry ? In this article, we’ll delve into the fascinating connection between the pet industry and the skincare market, exploring the growth, trends, and influence they have on each other.

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American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Ready to learn more? Then let’s dive right into how you can expand your massage therapy business!

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The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

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American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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My Salon Suite

NOVEMBER 18, 2024

Highlight these packages in your suite and on social media to reach potential clients looking for the perfect holiday gift. Remember, your suite should be a reflection of your brand, so choose decorations that resonate with your aesthetic. Display them prominently in your suite and mention them in your marketing efforts.

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Artistic Nails & Beauty Academy - Beauty Industry

SEPTEMBER 30, 2022

With the value social media can bring to your business, it’s crucial to have a social media presence. Social media can be the best tool to market your own personal beauty brand. It can also be a fast, effective, and free way to market yourself. Humans are creatures of habit.

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step?

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step?

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Nutritional Aesthetics Alliance

JUNE 23, 2024

On this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger interview Kevin Burke , an AI marketing leader with a wealth of experience in digital marketing and brand development. 00:51:50] Brand voice and AI integration. [00:55:16] 00:55:16] AI marketing for small businesses. [01:01:24]

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The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

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The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

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Branding Marketing Social Media Skincare Brands 28

Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

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Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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My Salon Suite

AUGUST 26, 2024

As entrepreneurs and brand builders, you understand the power of connection and community. Aligning your brand with a charity not only makes a significant impact but also brings numerous benefits to your business. Why Align Your Brand with a Charity? Enhanced Brand Image Associating your brand with a reputable charity like St.

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Lipgloss and Aftershave

FEBRUARY 8, 2024

L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! Skincare, Alumier MD, XCellarisPRO, Dermaquest, and Dermologica and the feedback was very similar from all of these brands in terms of the approach that they are encouraging their professionals to take with clients.

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Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Point’s LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?

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Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event!

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Spa Executive

NOVEMBER 1, 2023

Women face ageism in the workplace, on the job search, in media, and from the beauty and wellness industries. As skincare is being marketed to increasingly younger audiences , often through fear-based messaging designed to prey on girls with already low self esteem, people are saying “enough.” It’s everywhere.

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The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. “From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA.

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Lori Crete

MAY 15, 2023

Listen in as I share concrete tips for managing your social media and attracting high-quality clients to your beauty business. ” – Lori Crete Lori’s 4 Outside-the-Biz Elements to Know: Numbers Website Social Media Marketing “Clients will find you and book with you online if they feel drawn to your unique brand.”

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Spa Executive

MARCH 13, 2024

Ignore the local market at your peril. Marketing to local customers is essential, particularly for filling off-peak times and building a loyal customer base. Connecting and marketing to the local community is important. Hotels, resorts, and spas can employ various strategies to reach and attract local markets.

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My Salon Suite

JANUARY 11, 2024

Visualization: Seek inspiration from industry trends, successful entrepreneurs, and lifestyle images that resonate with your brand. Consider personalized marketing approaches to attract and connect with your target audience. Implement consistent branding across all communication channels to strengthen your business identity.

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The Beauty Brains

MAY 14, 2020

Host: Perry Romanowski 7 Marketing Tricks that are Costing you Money Natural product nonsense Clean beauty con Salon brand secrets The Pricing Ploy Advertising antics Flawed Influencers Subscription service shenanigans Follow the Beauty Brains Thanks for listening. This is episode 220. Support the Beauty Brains!

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The Dermatology Digest

DECEMBER 20, 2020

By Lisette Hilton Instinctively, dermatologists might think it best to slow or stop practice marketing during pandemic shutdowns and through the uncertainty. Risa Goldman Luksa, Founder and President, Goldman Marketing Group “Marketing during this pandemic is extremely important.

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Eminence Organics

JULY 5, 2024

Attila remembers: “We dealt with years of rejection while the market wasn’t ready to understand the benefits of organic. A Global Brand It was nine years before Eminence Organics took off in North America. Share your story with us in the comments below or join the conversation on social media.

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Lipgloss and Aftershave

JANUARY 19, 2024

Jenni went directly to social media after the treatment and called the treatment, The Glass Skin Facial ! She’s the Feature Esthetician for Pure Pro Aesthetics , a distribution company in Atlanta, GA that showcases some of the hottest Korean skincare brands available on the global market. Jessline Fermin did it!

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