American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. Not only it is cost-effective but also allows salons to fulfill the preferences of its customers.It

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American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

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American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Ready to learn more? Then let’s dive right into how you can expand your massage therapy business!

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American Esthetician Organization

SEPTEMBER 13, 2023

But did you know that this lucrative market not only affects the world of pet products but also has a significant impact on the skincare industry ? In this article, we’ll delve into the fascinating connection between the pet industry and the skincare market, exploring the growth, trends, and influence they have on each other.

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National Aesthetic Spa Network

FEBRUARY 6, 2023

As a marketing consultant, most clients express to me that they primarily use social media to promote their business. Now, this form of digital marketing can have an impact on a brand’s reach, but it … Continue reading Five Strategies to Fortify Your Marketing By: Laura M.

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American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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Artistic Nails & Beauty Academy - Beauty Industry

SEPTEMBER 30, 2022

With the value social media can bring to your business, it’s crucial to have a social media presence. Social media can be the best tool to market your own personal beauty brand. It can also be a fast, effective, and free way to market yourself. Humans are creatures of habit.

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Nutritional Aesthetics Alliance

JUNE 23, 2024

On this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger interview Kevin Burke , an AI marketing leader with a wealth of experience in digital marketing and brand development. 00:51:50] Brand voice and AI integration. [00:55:16] 00:55:16] AI marketing for small businesses. [01:01:24]

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step?

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Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

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My Salon Suite

AUGUST 26, 2024

As entrepreneurs and brand builders, you understand the power of connection and community. Aligning your brand with a charity not only makes a significant impact but also brings numerous benefits to your business. Why Align Your Brand with a Charity? Enhanced Brand Image Associating your brand with a reputable charity like St.

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Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Point’s LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?

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Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Lipgloss and Aftershave

FEBRUARY 8, 2024

L+A is back from an amazing four days exploring the global medical + spa skincare market at IMCAS Paris ! Skincare, Alumier MD, XCellarisPRO, Dermaquest, and Dermologica and the feedback was very similar from all of these brands in terms of the approach that they are encouraging their professionals to take with clients.

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Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event!

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Spa Executive

NOVEMBER 1, 2023

Women face ageism in the workplace, on the job search, in media, and from the beauty and wellness industries. As skincare is being marketed to increasingly younger audiences , often through fear-based messaging designed to prey on girls with already low self esteem, people are saying “enough.” It’s everywhere.

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The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. “From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA.

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Lori Crete

MAY 15, 2023

Listen in as I share concrete tips for managing your social media and attracting high-quality clients to your beauty business. ” – Lori Crete Lori’s 4 Outside-the-Biz Elements to Know: Numbers Website Social Media Marketing “Clients will find you and book with you online if they feel drawn to your unique brand.”

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Eminence Organics

JULY 5, 2024

Attila remembers: “We dealt with years of rejection while the market wasn’t ready to understand the benefits of organic. A Global Brand It was nine years before Eminence Organics took off in North America. Share your story with us in the comments below or join the conversation on social media.

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Spa Executive

MARCH 13, 2024

Ignore the local market at your peril. Marketing to local customers is essential, particularly for filling off-peak times and building a loyal customer base. Connecting and marketing to the local community is important. Hotels, resorts, and spas can employ various strategies to reach and attract local markets.

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My Salon Suite

JANUARY 11, 2024

Visualization: Seek inspiration from industry trends, successful entrepreneurs, and lifestyle images that resonate with your brand. Consider personalized marketing approaches to attract and connect with your target audience. Implement consistent branding across all communication channels to strengthen your business identity.

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The Beauty Brains

MAY 14, 2020

Host: Perry Romanowski 7 Marketing Tricks that are Costing you Money Natural product nonsense Clean beauty con Salon brand secrets The Pricing Ploy Advertising antics Flawed Influencers Subscription service shenanigans Follow the Beauty Brains Thanks for listening. This is episode 220. Support the Beauty Brains!

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The Dermatology Digest

DECEMBER 20, 2020

By Lisette Hilton Instinctively, dermatologists might think it best to slow or stop practice marketing during pandemic shutdowns and through the uncertainty. Risa Goldman Luksa, Founder and President, Goldman Marketing Group “Marketing during this pandemic is extremely important.

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New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. The skincare category sees the highest influx of new brands.

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Aesthetic Back Bar

JUNE 12, 2024

Ask yourself questions such as; what is your brand identity and who is your target demographic? The following need to be considered also; Marketing costs – How much money are you spending or plan to spend on social media, ads, and email campaigns?

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Spa Executive

DECEMBER 8, 2023

Utilize this data to personalize marketing efforts, tailor services, and improve overall guest satisfaction with the ultimate in personalized service. Increase your marketing efforts Invest in targeted digital marketing campaigns, including social media advertising, to expand your online presence.

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Atelier Esthetique Institute of Esthetics

MARCH 11, 2024

Grace Miou, Class of Dec 23 : “I started working for a pro skincare brand as a professional social media marketing manager. Plus, some of my credits from my dentistry education transferred over, so I finished faster.” I learned so much by watching and I knew I could learn so much by doing.

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The Beauty Brains

MARCH 25, 2020

The best way to arm yourself against marketers who would have you spend a lot of money on a product that probably won’t work is to remain skeptical. The biggest difference is the brand name and the packaging. brands like Beautycounter. For many brands the MLM marketing model is little more than a pyramid scheme.

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NIMA Institute

JUNE 30, 2023

Business and Marketing Skills: Becoming a successful makeup artist requires more than just technical expertise. Nima recognizes the importance of business and marketing skills in building a thriving career. Their program includes modules on branding, client consultation, portfolio development, and social media marketing.

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Lipgloss and Aftershave

MARCH 15, 2024

L+A Official Social Media Commentators of IECSC NYC L+A Co-Founders, Barry Eichner + Jenni Nagle spent time as the Official Social Media Commentators for the International Esthetic, Cosmetic and Spa Conference in New York, which gave them backstage access to everything! We loved the energy at the event this year!

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Starpil Wax

JANUARY 12, 2024

Working as an esthetician can lead you to be a brand representative, corporate educator, or even a content creator for some of the biggest brands in the world (like Starpil!). Esthetics is also an option for those already in business, marketing, or nursing, as those skills are a must for a successful esthetics career.

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Maxine Drake

OCTOBER 2, 2023

As a solo esthetician, you wear many hats – from being the face of your brand to managing the nitty-gritty of daily operations. It’s one thing to know how to rejuvenate skin or recommend the perfect product; it’s another to manage finances, market your services, and grow a loyal clientele.

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Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Char Fontanills went on to start her own skincare brand. Stephanie Andersen went on to work with countless brands in the industry, became ASCP’s Esty Of The Year in 2023, and founder her own non-profit foundation.

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American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry.

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