The Organic Esthetician

MAY 2, 2022

While my focus here at The OE is clean skincare and skincare education, I often talk about clean beauty as a whole. The ingredients we surround ourselves with, use on the garments we wear, and the non-skincare products we use daily, all get absorbed into our bodies. I can attest to this.

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Branding Moisturization Ingredients Skincare 195

Renee Rouleau

JANUARY 19, 2024

In today’s saturated skincare market, it can be overwhelming to navigate through the countless options available. With new brands popping up every day, and each claiming to be superior, it’s only natural to question: What makes one better than another? Skincare works in exactly the same way.

Skincare 195

Skincare Innovations Ingredients Esthetician 195

American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses.

Sales 88

Sales Marketing Skincare Social Media 88

Lipgloss and Aftershave

OCTOBER 14, 2024

Sheri Flash , Master Esthetician, business consultant, and education advisor openly admits to being slightly obsessed with this medispa brand and their products. Thanks to FACTORFIVE for sponsoring this content so that we can share this amazing testimonial on the brand. Here’s what she had to say.

Branding 116

Branding Esthetician Education Master Esthetician 116

Lipgloss and Aftershave

FEBRUARY 20, 2025

L+A continues their mission of traveling the globe to cover the medical and spa skincare industry. market trends. Additionally, high-quality before and after photos enhance marketing efforts, attracting potential clients by demonstrating transformation. Imaging Technology Brands Leading the Charge at AMWC Miami 1.

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Medical Skincare Medical Esthetics Technology 52

Nutritional Aesthetics Alliance

MAY 2, 2023

Jackie is not only a Holistic Brand Strategist, but is also an advocate for spreading love, positivity, and encouragement to all those around her. Join us on the podcast as we delve into the complexities of balancing parenting with running your skincare business, and learn from Jackie’s experiences. And clients see it too.

Skincare 195

Skincare Social Media Work-Life Balance Branding 195

American Esthetician Organization

SEPTEMBER 29, 2023

Are you looking to learn more about the latest trends in wellness marketing? This post explores everything you need to know about wellness marketing and how companies are leveraging consumer interest in improving overall well-being. Wellness industry is projected to reach $7 trillion by 2025.

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Marketing Branding Social Media Technology 88

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. In this comprehensive guide, we’ll provide strategies and tactics on how to put together an effective marketing plan tailored specifically for the beauty industry.

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Marketing Social Media Branding Sales 88

Lipgloss and Aftershave

APRIL 2, 2025

Botanical oils in skincare can have a botani-clinical like impact on the skin. In the late 90s, when I began my skincare journey, the industry was undergoing a seismic shift. Every brand needed a next-gen serum. Brands sought clinical trials, lab data, and dermatological studies to prove efficacy and justify their claims.

Skincare 52

Skincare Facial Massage Aromatherapy Facials 52

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

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Marketing Esthetician Social Media Branding 88

Lipgloss and Aftershave

AUGUST 2, 2024

All of this travel was to ensure that we’re able to bring the L+A community some of the most exclusive behind-the-scenes first looks from the leading brands in the U.S. First Looks From Face Reality L+A spent the day with the amazing education and marketing team at Face Reality and was given a first look at a top-secret product and treatment!

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Branding Chemical Peels Education Clinic 98

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools!

Tools 88

Tools Marketing Social Media Salon 88

American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

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Marketing Social Media Tools Branding 88

The Dermatology Digest

MARCH 3, 2025

“Sunscreen has always been an essential part of my daily skincare routine, and choosing a trusted sunscreen that stays on strong, like Coppertone Sport, is so important to me – whether I’m spending long hours training or just going to the beach with my sisters.” In a news release.

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Medical Grade Skincare Social Media Branding Skin Health 74

American Esthetician Organization

OCTOBER 13, 2023

Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. In this blog post, we will share with you our top marketing tips to help you boost your business growth. Introducing the must-know approaches to increase success as an esthetician!

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Tools Marketing Esthetician Social Media 88

The Organic Esthetician

JULY 21, 2020

The brand behind the first, and possibly most recognized, cleansing device will be shutting down. Now owned by L’Oreal, the skincare conglomerate has decided to focus its attention on its other core business offerings. And Covid-19 takes another victim… On September 30th, 2020, Clarisonic will shut its doors forever.

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Education Branding Esthetics Skincare 195

Renee Rouleau

FEBRUARY 2, 2024

Attributing premature aging to tap water seems far-fetched and this fear-inducing claim may be more rooted in marketing strategies than scientific evidence. Sink Filters WILL NOT Minimize Damage From Microplastics Some bathroom sink filter brands claim that using a filter prevents microabrasion and damage caused by microplastics in water.

Pores 195

Pores Eczema Hydration Esthetician 195

American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

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Marketing Social Media Sales Branding 88

American Esthetician Organization

SEPTEMBER 2, 2023

In recent years, the world of skincare has been revolutionized by the influence of the food industry. With this knowledge in mind, skincare brands and manufacturers have started to borrow key ingredients and trends from the food industry to create innovative products that cater to our desire for healthy, radiant skin.

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Skincare Skincare Brands Vitamin C Sustainability 88

The Organic Esthetician

NOVEMBER 14, 2021

As we’re gearing up for Christmas shopping I thought I’d put together some easy shopping guides from my favorite sustainable fashion brands to the best #cleanbeauty gifts! I’ve included some of my favorite brands that exemplify these practices and items that have become daily drivers for me or are on my own Wish List.

Sales 195

Sales Sustainability Ethics Branding 195

American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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Marketing Social Media Branding Therapy 88

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Ready to learn more? Then let’s dive right into how you can expand your massage therapy business!

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Marketing Therapy Med Spa Social Media 88

American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

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Marketing Social Media Networking Therapy 88

Lipgloss and Aftershave

JULY 25, 2024

Clinical Skincare Branding: The Top 10 Products You Should Be Selling This webinar provides an in-depth overview of market skincare trends, hot products, and ingredients. You’ll learn why you should consider offering similar products under your own skincare brand.

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Skincare Brands Branding Skincare Clinic 52

American Esthetician Organization

AUGUST 16, 2023

The beauty and skincare industry is constantly evolving, and the latest trend to make its mark is cryptocurrency. In this article, we will explore the impact of cryptocurrency on the beauty and skincare industry, from its basics to the challenges and benefits it brings. But what exactly is cryptocurrency?

Skincare 88

Skincare Ethics Branding Technology 88

Spa Executive

NOVEMBER 4, 2024

Spas that adopt sustainable treatment options, reduce waste, and even offer carbon-neutral wellness retreats will attract this growing market of conscious consumers. People are embracing it more than ever in treatments and skincare for its calming, anti-inflammatory properties. Wellness tourism is set to continue its upward trajectory.

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Sustainability Hospital Technology Therapy 105

Lipgloss and Aftershave

OCTOBER 15, 2024

Clemens, seasoned medical esthetician shares her most popular back bar brand of skincare in her hugely popular Northern California MediSpa. Clemens as well as chat with her and get to know their most popular treatments, what products they use in those treatments and why she chose the brand that she did. Meet Teresa L.

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Skincare Brands Branding Skincare Chemical Peels 52

Lira Clinical

AUGUST 4, 2022

In today's episode, Metaxia and Francine are joined by Lira Clinical International Brand Ambassador, Monika Magiera from Poland. In today's episode, Metaxia and Francine are joined by Lira Clinical International Brand Ambassador, Monika Magiera from Poland.

Branding 52

Branding Skincare Marketing Clinic 52

Maxine Drake

MARCH 11, 2025

Will it actually help with client management, marketing, and payments? Branding & Business Website Customizable website with options to showcase team members, services, and portfolios. Marketing Tools Integrated SMS and email marketing, automated reminders, and rebooking prompts. Can it scale as your business grows?

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Esthetician Marketing Client Loyalty Programs Salon 52

Renee Rouleau

APRIL 18, 2024

Whether you’re an esthetician, dermatologist, or just a skincare enthusiast, you’ve likely heard of one major downfall when it comes to this ingredient: the vitamin C acid burn. A reputable brand should tell you the pH if it’s not publicly listed. However, not everyone is as positive about it as you may think.

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Vitamin C Ingredients Skincare Routine Skincare 195

Beautiful With Brains - Ingredients

SEPTEMBER 12, 2023

The skincare question I get more often these days is: do collagen drinks for skin work? Can they really firm your skin, prevent wrinkles, and make you age faster… or is it just another marketing claim that’s too good to be true? After all, despite what brands say, collagen in moisturisers doesn’t work.

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Collagen Wrinkles Branding Marketing 97

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. I’m the first to admit I’m not formally trained in marketing. branding is that emotional response.

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Branding Marketing Social Media Skincare Brands 36

Lipgloss and Aftershave

APRIL 19, 2024

We are thrilled to announce an all-new brand sponsor, Nelly De Vuyst! Nelly De Vuyst is a high-end skincare brand with natural, organic, and environmentally friendly formulas. The brand is proudly showcasing an all-new look for their product packaging for 2024. James in the Ritz Carlton. ” the Princess told us.

Branding 98

Branding Training Ethics Skincare Brands 98

Lipgloss and Aftershave

JANUARY 19, 2024

Jessline Fermin gave Lipgloss + Aftershave Co-Founder, Jenni Nagle, one of the most impressive skincare treatments! She’s the Feature Esthetician for Pure Pro Aesthetics , a distribution company in Atlanta, GA that showcases some of the hottest Korean skincare brands available on the global market.

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Lash Extensions Skincare Brands Esthetician Facials 98