American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

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American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

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American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

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American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

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American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Ready to learn more? Then let’s dive right into how you can expand your massage therapy business!

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Skin Inc

AUGUST 20, 2024

When it comes to marketing, are you interested in new resources? Take the poll below and let us know.

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American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

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Nutritional Aesthetics Alliance

JUNE 23, 2024

On this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger interview Kevin Burke , an AI marketing leader with a wealth of experience in digital marketing and brand development. 00:51:50] Brand voice and AI integration. [00:55:16] 00:55:16] AI marketing for small businesses. [01:01:24]

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Lipgloss and Aftershave

JULY 25, 2024

Clinical Skincare Branding: The Top 10 Products You Should Be Selling This webinar provides an in-depth overview of market skincare trends, hot products, and ingredients. You’ll learn why you should consider offering similar products under your own skincare brand. Your clients rely on you for services and advice.

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Skin Inc

JANUARY 3, 2024

how to brand, branding tips, business branding, spa branding, how to brand your spa, how to create a brand for your business, spa business, spa business tips, spa branding tips

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American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. This helps drive more traffic to the page while giving followers insight into your brand experience.

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National Aesthetic Spa Network

FEBRUARY 6, 2023

As a marketing consultant, most clients express to me that they primarily use social media to promote their business. Now, this form of digital marketing can have an impact on a brand’s reach, but it … Continue reading Five Strategies to Fortify Your Marketing By: Laura M.

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The Dermatology Digest

FEBRUARY 22, 2024

1 dermatologistr-recommended over-the-counter Benzoyl Peroxide brand, according to a new survey. of the time and twice as much as any other brand, Crown reports. xAOC market, according to the NielsenIQ standard product hierarchy. 1 Dermatologist-Recommended OTC Benzoyl Peroxide Brand appeared first on The Dermatology Digest.

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Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

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Skin Inc

FEBRUARY 23, 2024

Black-founded brands saw growth in every beauty category—makeup, skin care, fragrance and hair—in February 2023 compared to the previous month.

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Spa Industry Association

MARCH 11, 2024

ATLANTA, GA, November 27, 2023 – ANDMORE℠ has announced a 2024 market calendar with 33 apparel, gift and home furnishings buying events to take place in Atlanta, High Point, NC, Las Vegas and New York City. Continue reading ANDMORE Announces 2024 Market Calendar at Spa Industry Association.

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The Organic Esthetician

MAY 2, 2022

So with no further ado, I am pleased to introduce you all to EVOLVh, the clean haircare pioneers and my favorite clean haircare brand. Formulated to have 5X the amino acid concentration of any other masque on the market, UltraRepair delivers real visible results. I’ll be announcing a random winner Monday, May 9th.

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My Salon Suite

AUGUST 26, 2024

As entrepreneurs and brand builders, you understand the power of connection and community. Aligning your brand with a charity not only makes a significant impact but also brings numerous benefits to your business. Why Align Your Brand with a Charity? Enhanced Brand Image Associating your brand with a reputable charity like St.

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Skin Inc

JUNE 21, 2024

Brands that address these questions in marketing and product detail pages have an opportunity to engage shoppers. With some news headlines signaling caution when using DMAE-containing skin care, consumers have lingering questions about the ingredient.

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Associated Skin Care Professionals

AUGUST 23, 2023

manufacturers of the award-winning Celluma series of light therapy devices, recently welcomed Brian Gable as its new vice president of marketing. Throughout his career, Brian has demonstrated his expertise in various areas, including brand marketing, customer experience design, website optimization, paid media, and technology management.

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AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

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Spa Industry Association

DECEMBER 5, 2023

Event marketing, especially with a brick-and-mortar business like a spa, is a fantastic opportunity for growth. But, if you’ve never hosted a marketing event, it might seem a bit overwhelming. But, if you’ve never hosted a marketing event, it might seem a bit overwhelming.

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Associated Skin Care Professionals

AUGUST 31, 2023

Blog Posts The Orange County Business Journal recently nominated Denise Ryan, BioPhotas’ vice president of global brand management, for its 2023 Women in Business Award. Her first role was director of marketing and sales. In addition, BioPhotas emerged as a market leader and Ryan was promoted to vice president of brand management.

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Lipgloss and Aftershave

JULY 12, 2024

. “Receiving the President’s E Award is a testament to the hard work and dedication of our global sales and marketing team. Recognition by the Department of Commerce fuels our passion to reach more markets and provide innovative skincare treatment everywhere.”

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Salon Today

JANUARY 3, 2023

From fun salon apparel to a parade float, check out the 2022 STAMP winners in the category of branded marketing.

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Starpil Wax

DECEMBER 9, 2022

We’ll fill you in on all of the best marketing strategies to keep your salon running smoothly. READ: How to Start a Waxing Business in 2022 Key Aspects of a Salon Marketing Strategy Creating a profitable business is only as doable as you allow it to be, and creating a loyal salon client base should always be your main prerogative.

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Spa Executive

JULY 5, 2023

Scent marketing can be applied in various settings, including retail stores, hotels, casinos, spas, car showrooms, and even in product packaging. That new car smell, the scent of baking cookies in a show home…you’re familiar with the concept of scent marketing. What is scent marketing?

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The Dermatology Digest

FEBRUARY 22, 2024

1 dermatologistr-recommended over-the-counter Benzoyl Peroxide brand, according to a new survey. of the time and twice as much as any other brand, Crown reports. xAOC market, according to the NielsenIQ standard product hierarchy. 1 Dermatologist-Recommended OTC Benzoyl Peroxide Brand appeared first on The Dermatology Digest.

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Spa Executive

MAY 25, 2023

These hotel marketing tips will help. Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. However, due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected.

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Aesthetic Advancements Institute (AAI)

DECEMBER 13, 2023

The aesthetic industry is again at the crossroads of distinguishing itself in an expansive and competitive market. While the temptation to offer deep discounts is high, this strategy can often lead to undervaluing services and diminishing brand perception. Similarly, find a USP for your brand that aligns with your holiday campaign.

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Spa Industry Association

JULY 29, 2024

Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction. Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new SpaStar® Pro Portal with resources and tools to support spa owners, spa directors, and estheticians.

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Lipgloss and Aftershave

DECEMBER 13, 2023

L+A in Paris for IMCAS, Joint Venture Medi-Spa Facial Launch, DMK London Visit We’re thrilled to be able to network with brands we know while attending Paris IMCAS 2024. Over 350 Exhibitors From Around The World You can meet hundreds of top medical brands. We’ll be on-hand working with M.A.D Get the full list here.

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Lipgloss and Aftershave

JULY 31, 2024

She’s helped brainstorm with ideas for marketing. This is one of the DMK treatments I’d never experienced; this is a brand that knows how to invoke a sensory experience, and this one doesn’t stop short! We asked Sydney about the help and support from DMK that allowed her to find such incredible success.

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Style Seat - Marketing Tips

OCTOBER 20, 2022

The post 4 Halloween Marketing Ideas to Boost Bookings appeared first on StyleSeat Pro Beauty Blog. Here are tips to take advantage of the holiday rush, attract new clients, and make even more money this Halloween season.

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Beauty Launchpad

AUGUST 26, 2024

Beautynova Americas, part of Beautynova Group, representing brands milk_shake, Depot and Medavita, has recently announced additions to the Beautynova Americas executive leadership team in Sales, Marketing and Education.

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Lira Clinical

AUGUST 4, 2022

Lira Clinical’s International Brand Ambassador, Monika Magiera In today’s episode, Metaxia and Francine are joined by Lira Clinical International Brand Ambassador, Monika Magiera from Poland. Global Skincare ft. Global Skincare ft.

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Renee Rouleau

FEBRUARY 2, 2024

Attributing premature aging to tap water seems far-fetched and this fear-inducing claim may be more rooted in marketing strategies than scientific evidence. Sink Filters WILL NOT Minimize Damage From Microplastics Some bathroom sink filter brands claim that using a filter prevents microabrasion and damage caused by microplastics in water.

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