Pivot Point International

JANUARY 14, 2025

Their kits feature cruelty-free, vegan products from elite brands like ESUM Cosmetics and KETT Cosmetics, ensuring quality and ethical standards. Click here to see our entire Content Partner library, complete with catalogs that include business skills, money management, social media marketing, product knowledge and advanced beauty education.

Social Media 111

Social Media Makeup Ethics Education 111

American Esthetician Organization

OCTOBER 16, 2023

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses.

Sales 88

Sales Marketing Skincare Social Media 88

American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? With the right strategy, you can generate more sales and expand to new markets. According to Forbes Magazine, beauty marketing is a highly competitive industry—so it’s essential to develop unique strategies for success.

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. For those ready to level up their marketing game while promoting health and wellbeing this is the article you need! Let’s dive straight in!

Marketing 88

Marketing Social Media Branding Sustainability 88

Lipgloss and Aftershave

AUGUST 2, 2024

All of this travel was to ensure that we’re able to bring the L+A community some of the most exclusive behind-the-scenes first looks from the leading brands in the U.S. First Looks From Face Reality L+A spent the day with the amazing education and marketing team at Face Reality and was given a first look at a top-secret product and treatment!

Branding 98

Branding Chemical Peels Education Clinic 98

American Esthetician Organization

SEPTEMBER 25, 2023

With so much competition in the beauty industry , marketing strategies are essential if you want to stand out from the crowd. In this blog post, we will provide most effective marketing ideas that estheticians can use to increase their client base and help grow their business.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 20, 2023

Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? When done right, marketing can help boost revenue and give customers an unforgettable experience. Read on to discover more marketing tools! Keep reading to know more about the best marketing tools for a cosmetologist!

Tools 88

Tools Marketing Social Media Customer Service 88

American Esthetician Organization

OCTOBER 2, 2023

Marketing is essential in order for any beauty professional to reach out to potential customers and keep their salon at the top. Our article “Marketing for Cosmetologists: An Ultimate Guide” provides an extensive overview of essential marketing strategies that will help take your business to the next level.

Marketing 88

Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 30, 2023

Digital marketing is essential in order to succeed in the competitive beauty industry. This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing.

Marketing 88

Marketing Social Media Sales Branding 88

American Esthetician Organization

OCTOBER 13, 2023

Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. In this blog post, we will share with you our top marketing tips to help you boost your business growth. Introducing the must-know approaches to increase success as an esthetician!

Tools 88

Tools Marketing Esthetician Social Media 88

Lydia Sarfati

AUGUST 16, 2023

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

Branding 98

Branding Social Media Salon Facials 98

Skin Inc

JANUARY 3, 2024

how to brand, branding tips, business branding, spa branding, how to brand your spa, how to create a brand for your business, spa business, spa business tips, spa branding tips

Branding 98

Branding Marketing 98

National Aesthetic Spa Network

FEBRUARY 6, 2023

As a marketing consultant, most clients express to me that they primarily use social media to promote their business. Now, this form of digital marketing can have an impact on a brand’s reach, but it … Continue reading Five Strategies to Fortify Your Marketing By: Laura M.

Marketing 91

Marketing Social Media Networking Branding 91

Spa Executive

MARCH 17, 2025

His expertise spans spa operations, integrative wellness programming, and strategic brand development, making him a key figure in shaping the future of hospitality-driven wellbeing. It is ingrained in our culture and operations, and is woven into the guest experience across our portfolio of brands.

Portfolios 98

Portfolios Sustainability Hospital Technology 98

American Esthetician Organization

OCTOBER 4, 2023

Marketing is key for therapists who want to expand their small business. In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Are you a therapist looking for ways to grow your practice? Let’s get into it!

Marketing 88

Marketing Social Media Branding Therapy 88

American Esthetician Organization

OCTOBER 23, 2023

Are you looking for effective marketing strategies to help your massage therapy business succeed? Get ready—we’re about to share some great ideas on how you can supercharge your massage therapy marketing initiatives! Additionally, they need to maximize their reach through social media marketing.

Marketing 88

Marketing Social Media Therapy Networking 88

American Esthetician Organization

OCTOBER 27, 2023

Did you know that referrals and reviews are an essential marketing strategy for salons & spas ? In this blog post, we will be providing five must-have marketing strategies that can help take your salon or spa business to the next level.

Marketing 88

Marketing Salon Social Media Networking 88

American Esthetician Organization

OCTOBER 6, 2023

Introducing proven marketing techniques that can help grow your massage therapy business. While massages are a sought-after service, for any business to thrive, it needs effective med spa marketing strategies. Ready to learn more? Then let’s dive right into how you can expand your massage therapy business!

Marketing 88

Marketing Therapy Med Spa Social Media 88

American Esthetician Organization

OCTOBER 25, 2023

Studies indicate that leveraging effective marketing strategies can help improve the reach and visibility of a medspa. Key Takeaways Traditional medspa marketing ideas include advertising, targeting specific demographic groups, and using referrals to build credibility.

Marketing 88

Marketing Medical Social Media Customer Service 88

MedEsthetics

OCTOBER 28, 2024

Garcoa, a leading private label manufacturer, launches a new affordable brand called Daily Results, designed to help retailers of all sizes enter the private label market.

Branding 78

Branding Marketing 78

American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. This helps drive more traffic to the page while giving followers insight into your brand experience.

Marketing 88

Marketing Social Media Salon Sales 88

The Dermatology Digest

FEBRUARY 22, 2024

1 dermatologistr-recommended over-the-counter Benzoyl Peroxide brand, according to a new survey. of the time and twice as much as any other brand, Crown reports. xAOC market, according to the NielsenIQ standard product hierarchy. 1 Dermatologist-Recommended OTC Benzoyl Peroxide Brand appeared first on The Dermatology Digest.

Branding 74

Branding Surgery Marketing Dermatology 74

The Dermatology Digest

MARCH 3, 2025

” The Unbeatable Performance campaign will feature Maher in a variety of content, including a modern recreation of the brand’s beloved girl-and-dog pose used on product packaging and in the brand’s marketing. The campaign will also include social media and online video.

Medical Grade Skincare 74

Medical Grade Skincare Social Media Branding Skin Health 74

The Dermatology Digest

APRIL 9, 2025

Actress and Director Salma Hayek Pinault is the first-ever global brand ambassador for Merz Aesthetics Ultherapy PRIME. Since its September 2024 launch, Ultherapy PRIME has already been cleared in more than 80% of Merz Aesthetics targeted markets, with more approvals expected in 2025. Self-care is essential.

Branding 36

Branding Collagen Innovations Wrinkles 36

The Dermatology Digest

DECEMBER 20, 2024

Branded by AVITA Medical and co-developed with Regenity Biosciences, Cohealyx may reduce treatment timelines, and improve patient outcomes in the treatment of full-thickness wounds. These parameters will be evaluated in a clinical study.

Portfolios 69

Portfolios Collagen Hospital Clinic 69

American Esthetician Organization

SEPTEMBER 6, 2023

When applied to skincare, artistic esthetics involve incorporating these elements into product packaging, branding, and formulation. Skincare brands have recognized the power of art to evoke emotions and create a connection with their customers. It encompasses elements such as color, texture, composition, and form.

Esthetics 167

Esthetics Skincare Skincare Brands Branding 167

Renee Rouleau

JULY 28, 2023

Lately, you may have noticed an alarming trend of skincare and beauty brands being called out for mold growing in their products. But when a product is already out on the market and starts to exhibit these types of issues, it’s a whole other story. We can solve for that. Take my newest creation, Better Than Balm , as an example.

Skincare 195

Skincare Branding Safety Esthetician 195

The Organic Esthetician

NOVEMBER 14, 2021

As we’re gearing up for Christmas shopping I thought I’d put together some easy shopping guides from my favorite sustainable fashion brands to the best #cleanbeauty gifts! I’ve included some of my favorite brands that exemplify these practices and items that have become daily drivers for me or are on my own Wish List.

Sustainability 195

Sustainability Sales Ethics Branding 195

Renee Rouleau

FEBRUARY 2, 2024

Attributing premature aging to tap water seems far-fetched and this fear-inducing claim may be more rooted in marketing strategies than scientific evidence. Sink Filters WILL NOT Minimize Damage From Microplastics Some bathroom sink filter brands claim that using a filter prevents microabrasion and damage caused by microplastics in water.

Pores 195

Pores Eczema Hydration Esthetician 195

American Esthetician Organization

NOVEMBER 26, 2024

Word-of-Mouth Referrals: Happy clients are your best marketing asset. Clients recognize the LYCON brand as a symbol of quality and luxury, which enhances your professional reputation and sets you apart from competitors. The brand offers extensive training programs and resources to help professionals master the art of LYCON waxing.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

Skin Inc

AUGUST 20, 2024

When it comes to marketing, are you interested in new resources? Take the poll below and let us know.

Marketing 52

Marketing Branding 52

Skin Inc

FEBRUARY 23, 2024

Black-founded brands saw growth in every beauty category—makeup, skin care, fragrance and hair—in February 2023 compared to the previous month.

Branding 52

Branding Marketing Makeup 52

Spa Industry Association

JULY 29, 2024

Online support and tools to successfully market iconic Get Ready Wrap® focus on increasing revenues and guest satisfaction. Palm Desert, Calif (July 16, 2024) Beauty business expert Lori Crete is pleased to introduce the new SpaStar® Pro Portal with resources and tools to support spa owners, spa directors, and estheticians.

Sales 98

Sales Tools Marketing Branding 98

Lipgloss and Aftershave

FEBRUARY 20, 2025

market trends. Additionally, high-quality before and after photos enhance marketing efforts, attracting potential clients by demonstrating transformation. Imaging Technology Brands Leading the Charge at AMWC Miami 1. medical aesthetics market. Notable brands making waves included: 1. from 2025 to 2030.

Medical 52

Medical Skincare Medical Esthetics Technology 52

Lipgloss and Aftershave

JULY 25, 2024

Clinical Skincare Branding: The Top 10 Products You Should Be Selling This webinar provides an in-depth overview of market skincare trends, hot products, and ingredients. You’ll learn why you should consider offering similar products under your own skincare brand. Your clients rely on you for services and advice.

Skincare Brands 52

Skincare Brands Branding Skincare Clinic 52

Maxine Drake

MARCH 11, 2025

Will it actually help with client management, marketing, and payments? Branding & Business Website Customizable website with options to showcase team members, services, and portfolios. Marketing Tools Integrated SMS and email marketing, automated reminders, and rebooking prompts. Can it scale as your business grows?

Esthetician 52

Esthetician Marketing Client Loyalty Programs Salon 52

AAAMS

AUGUST 22, 2023

Marketing for doctors, aesthetic surgeons, dentists, physical therapists — and any other health care professional, for that matter — is a crucial career growth step that shouldn’t be overlooked. Marketing medical licenses can be surprisingly simple with the right strategies. So, what’s the next step? Increase profitability.

Marketing 52

Marketing Social Media Branding Networking 52