This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
On this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger interview Kevin Burke , an AI marketing leader with a wealth of experience in digital marketing and brand development. Kevin shares insights on leveraging innovation, data, and artificial intelligence to drive brand growth and operational efficiency.
Are you a cosmetology entrepreneur looking for the best salon marketing tools to grow your business? We’ll share 23 powerful paid and free tools that every cosmetologist needs in their arsenal plus seven hidden treasures for maximum results. Read on to discover more marketing tools! Let’s get started!
Knowing the right marketing tools and strategies can help maximize your earnings as an esthetician. Key Takeaways Estheticians should use strong visuals, such as memorable logos and effective colors, to create a professional brand identity that stands out from competitors.
As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.
Now available on Pivot Point’s LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Offering a range of interactive tools that make learning engaging and effective.
In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Here’s where the blend of creativity and technology paints a brighter future for salons willing to venture into the vast landscape of digital marketing tools. Visual content is crucial in the beauty industry.
In this digital age, the right set of salon marketing tools can be the palette with which they color their success story. Here’s where the blend of creativity and technology paints a brighter future for salons willing to venture into the vast landscape of digital marketing tools. Visual content is crucial in the beauty industry.
For women over 40 and during menopause hormonal shifts and lifestyle changes can make managing weight even more challenging. They can be a helpful tool for some individuals, particularly when combined with a healthy lifestyle. They can be a helpful tool for some individuals, particularly when combined with a healthy lifestyle.
Here’s one in our series and stay tuned for our upcoming guide: 7 SPA & WELLNESS TRENDS FOR 2024: A HOSPITALITY HANDBOOK Yield management has been in use in the airline and hotel industry for years, but only recently is a wider audience cluing into its potential. There are many facets to yield management,” she said.
Technology should serve as a versatile tool rather than a wholesale replacement for human interaction, says Arch Amenities’ Catherine Warren. Warren has managed spas on ships for Steiner Leisure Limited and held leadership roles at prestigious organizations like Eau Palm Beach, InterContinental Miami, and the Atlanta Athletic Club.
You can take classes with two industry experts who educate on more than twenty brands! 3 Teach About Devices and Tools There are so many amazing devices and tools on the market. Managing stress with the use of a unique aromatherapy diffuser will help keep the mind serene and stress low!
Once I realized I needed help, I immediately went to a dermatologist and an esthetician who helped me with the right tools. At the time, I was office manager for a construction company and suddenly quit my job to pursue my esthetician career. What brands do you use and why? I use a few brands that I love.
Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.
Each lesson provides engaging resources for students, featuring slide decks, detailed plans, hands-on activities, and professional-grade tools. Their kits feature cruelty-free, vegan products from elite brands like ESUM Cosmetics and KETT Cosmetics, ensuring quality and ethical standards.
As estheticians, I feel that we have a responsibility to include hydration, stress management, lifestyle habits, and nutrition as part of our total approach to each client’s inner and outer glow. What brands do you use and why? What are your favorite tools to use in the treatment room and why? And of course from within.
Key Takeaways Comprehensive digital marketing is an essential tool for cosmetologists to promote their services and engage with potential customers. can all be effective in helping people learn more about an individual’s skills and brand.
Image by gpointstudio on Freepik For industries with fixed capacities, such as hotels, airlines, and spas, mastering the art of yield management can spell the difference between mediocre returns and roaring success. There are also several other methods and factors that should be considered for yield management strategies.
Microneedling and nano infusion are powerful tools on their own, but together, they create a synergistic effect that can transform your clients’ skin. and the creator of SESHA SKIN THERAPY, a professional skincare brand powered by Patented enhancement technology (P.E.T ) technology.
Leveraging the reach and influence of influencers or micro – influencers to generate positive reviews or user generated content helps promote products, increase brand visibility, build customer trust and develop authentic relationships with target audiences.
My journey began by working as a salon manager and then at a spa, where I gained valuable hands-on experience and learned from seasoned professionals in the industry. While scary at first, I was confident that my background in business management and my technical skills as an esthetician would lead to my success.
Conceived to address the hotel industry’s burgeoning data management challenges, HAPI is a solution to the high integration costs and vendor misalignment stifling innovation in hospitality. From guest management systems, mobile apps, to spa and restaurant management systems, the disconnect is evident. For more visit: gethapi.io
I am grateful to have many effective tools in my acne armamentarium, and I hope that I continue to have more effective, safer, easier to use and better tolerated products in the future. I have worked with industry for many years, and I regularly teach, lecture, and publish about the benefits of both branded and generic drugs in acne.
This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.
A Brief History of GLP-1 Agonists First approved to treat diabetes under the brand name Ozempic, semaglutide (Novo Nordisk) received a U.S. Food and Drug Administration (FDA) nod as a weight-loss medication in June 2021 under the brand name Wegovy.
Discover strategies admired brands are using, the different marketing channels available, as well as the opportunities and trends for future success within this booming industry. It’s time to explore how trendsetting businesses are utilizing effective health and wellness branding and promotion tactics.
My journey began by working as a salon manager and then at a spa, where I gained valuable hands-on experience and learned from seasoned professionals in the industry. While scary at first, I was confident that my background in business management and my technical skills as an esthetician would lead to my success.
Ellen Franke, General Manager at Patina Osaka, talks about her career, the new hotels wellness offerings, and the trends shes excited about for 2025. Patina Hotels & Resorts is a modern luxury lifestyle brand from the award-winning Capella Hotel Group designed for travelers seeking seamless transitions between work, play, and wellbeing.
In the ever-evolving landscape of healthcare, advancements in weight management are a light of hope for millions struggling with obesity. Here’s how they work: Semaglutide : Marketed under the brand name Wegovy, semaglutide is administered via weekly injections.
In a spa, Book4Time and Agilysys help manage scheduling to ensure availability while minimizing gaps between services, which keep both staff and customers happy. Lack of clear ROI discourages participation Guests are often hesitant to invest in membership programs when they dont see immediate and tangible benefits.
From personalized financial strategies to tax assistance and exclusive partnerships, we provide our members with the tools they need to make their money work for them. Empower Financial can help you with everything from wealth management to retirement planning, giving you the confidence to make informed decisions about your finances.
We were happy to chat with brand representatives from Lira Clinical, Celluma LED Light Therapy, Dermastart, TiZO, Dermalogica, ALASTIN, NEOVA, REVISION, and MERZ AESTHETICS. There were so many brands present that have expanded distribution into the Canadian market, including: Celluma DermaJEM Dermalogica DMK France Laure GlyMed+ Lycon M.A.D
Now available on Pivot Points LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Offering a range of interactive tools that make learning engaging and effective.
With obesity rates continuing to rise worldwide, new tools in weight management have become essential in the fight against obesity-related health complications. Knowing what to expect can help patients manage these effects and approach their weight-loss journey with confidence and caution. What Are GLP-1 Medications?
Jackie is not only a Holistic Brand Strategist, but is also an advocate for spreading love, positivity, and encouragement to all those around her. And the consulting for Wildling Dreams happened because other brands and people in the holistic field, needed support. We knew that brands changed ownership by using the products.
Deepak Ohri is the founder and CEO of Luxury Atelier Maison Happiness (LAMH), a California-based company specializing in luxury experiences and branding where he also holds the title of Chief Happiness Officer. Happiness relates to confidence, motivation, and all those tools that come along with that knowledge of your purpose.
As a company focused on the beauty of giving back, we believe it is important to equip our community of beauty entrepreneurs with the tools they need to succeed and flourish – whether they are just getting started in the industry or seeking to add to their professional skill sets.”
Like Marriott International, which launched its new people brand, “Be,” earlier this year with a plan to focus on attracting and retaining top talent around the world. Don’t burn out your teams – Burnout is big in spa and hospitality as managers try to fill the gaps by demanding more of the people they do have. Don’t skip this step.
Shawna Rocha is now the National Training Manager for Hale & Hush. Char Fontanills went on to start her own skincare brand. Stephanie Andersen went on to work with countless brands in the industry, became ASCP’s Esty Of The Year in 2023, and founder her own non-profit foundation.
Most spas don’t have the luxury of dedicated marketing teams, so managers and directors who are already stretched thin must take on the responsibility of building the brand. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.
Remington Hospitality, established in 1968, is a premier hotel management company renowned for its innovative and owner-centric approach. Managing an extensive portfolio of more than 120 hotels, including 26 major brands and 19 boutique properties, Remington has positioned itself as a leader in the hospitality industry.
Regis, Shangri La … all hotels of renown use signature scent as part of their brand experience. Scent marketing, also known as aroma marketing or olfactory marketing, is a strategic approach that involves using scents or fragrances to influence consumer perception, behavior, and overall brand experience. What is scent marketing?
If you’re looking to take your medical and spa skincare treatments to new levels adding devices and specialty tools to your practice is an absolute must. We also have the inside scoop on a post-clinical treatment tool that your patients will thank you for! You can now treat acne, aging, hair rejuvenation, and pain management.
The Group recently created the brand new role to solidify a renewed focus on wellness. During the last two decades she was based in southeast Asia, first with Hyatt International Hotels & Resorts and then with Rosewood Hotel Group – where she was responsible for the strategic development of wellness and brand experience.
For salon professionals seeking to elevate their brand, incorporating StyleSeat can be a game-changer, enhancing your marketing efforts with its robust features. Social Media Marketing Social media remains a potent tool for salon marketing. Managing Online Reviews Online reviews significantly impact your salon’s reputation.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content