American Esthetician Organization

OCTOBER 13, 2023

From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.

Tools 88

Tools Marketing Esthetician Social Media 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

SEPTEMBER 25, 2023

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.

Marketing 88

Marketing Esthetician Social Media Branding 88

American Esthetician Organization

OCTOBER 2, 2023

Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas. Attract leads: Using engaging social media adverts allows cosmetologists to draw more leads towards their products or services based on consumer’s interests and preferences.

Marketing 88

Marketing Social Media Tools Branding 88

Spa Executive

NOVEMBER 1, 2023

Pro-aging & anti-ageism movements are growing on social media As it was with fat shaming and the relentlessly insensitive weight loss messaging that spawned the body positivity and body neutrality movements a few years ago, pro-aging and anti-ageism movements are growing on social media. Learn more at book4time.com.

Social Media 98

Social Media Branding Marketing Hospital 98

Nutritional Aesthetics Alliance

MAY 2, 2023

Jackie is not only a Holistic Brand Strategist, but is also an advocate for spreading love, positivity, and encouragement to all those around her. And the consulting for Wildling Dreams happened because other brands and people in the holistic field, needed support. We knew that brands changed ownership by using the products.

Skincare 195

Skincare Social Media Work-Life Balance Branding 195

American Esthetician Organization

OCTOBER 30, 2023

Leveraging the reach and influence of influencers or micro – influencers to generate positive reviews or user generated content helps promote products, increase brand visibility, build customer trust and develop authentic relationships with target audiences.

Marketing 88

Marketing Social Media Sales Branding 88

Spa Executive

DECEMBER 8, 2023

Implement yield & revenue management Implement a dynamic pricing strategy to optimize prices and availability based on demand fluctuations. Use your spa and ancillary revenue management software’s data analytics and revenue management functionality to forecast demand and adjust pricing in real-time, maximizing revenue during peak periods.

Hospital 98

Hospital Social Media Sales Marketing 98

Lipgloss and Aftershave

FEBRUARY 8, 2024

Skincare, Alumier MD, XCellarisPRO, Dermaquest, and Dermologica and the feedback was very similar from all of these brands in terms of the approach that they are encouraging their professionals to take with clients. The overwhelming theme is that brands are encouraging estheticians to focus on a macro approach to the client’s skin health.

Skincare 52

Skincare Social Media Ethics Branding 52

American Esthetician Organization

SEPTEMBER 29, 2023

Discover strategies admired brands are using, the different marketing channels available, as well as the opportunities and trends for future success within this booming industry. It’s time to explore how trendsetting businesses are utilizing effective health and wellness branding and promotion tactics.

Marketing 88

Marketing Social Media Branding Technology 88

Spa Executive

OCTOBER 3, 2023

Conceived to address the hotel industry’s burgeoning data management challenges, HAPI is a solution to the high integration costs and vendor misalignment stifling innovation in hospitality. It’s grounded in an open model, leveraging technology that powers major global social media and business platforms.

Hospital 52

Hospital Management Social Media Innovations 52

Spa Executive

MAY 25, 2023

Most spas don’t have the luxury of dedicated marketing teams, so managers and directors who are already stretched thin must take on the responsibility of building the brand. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Shawna Rocha is now the National Training Manager for Hale & Hush. Char Fontanills went on to start her own skincare brand. The Skin Games has a long list of brand partners. Let me tell you, I had a blast and the crowd did too!

Partnerships 98

Partnerships Lash Lift Social Media Makeup 98

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event!

Social Media 52

Social Media Branding Education Marketing 52

Lori Crete

MAY 15, 2023

Listen in as I share concrete tips for managing your social media and attracting high-quality clients to your beauty business. This applies to both beauty biz newbies and large beauty businesses. I also have a homework assignment for you this week that will get you closer to reaching your beauty biz goals.

Social Media 40

Social Media Marketing Management Safety 40

Atelier Esthetique Institute of Esthetics

MARCH 11, 2024

Grace Miou, Class of Dec 23 : “I started working for a pro skincare brand as a professional social media marketing manager. Plus, some of my credits from my dentistry education transferred over, so I finished faster.” I learned so much by watching and I knew I could learn so much by doing.

Esthetician 78

Esthetician Waxing Social Media Skincare Brands 78

American Esthetician Organization

AUGUST 16, 2023

This level of transparency not only builds trust between consumers and brands but also helps in combating counterfeit products. As more consumers become interested in cryptocurrencies, beauty brands are finding innovative ways to leverage this technology to enhance their offerings. But what exactly is cryptocurrency?

Skincare 88

Skincare Ethics Technology Branding 88

Style Seat - Marketing Tips

APRIL 3, 2024

Benefits: Builds a visually cohesive brand identity, and enhances social media and promotional content. Tools like Canva and Adobe Spark empower salon owners to create content that captures the essence of their brand, engaging potential clients through compelling storytelling and visual appeal. Where are the gaps?

Tools 40

Tools Marketing Salon Social Media 40

Style Seat - Marketing Tips

APRIL 3, 2024

Benefits: Builds a visually cohesive brand identity, and enhances social media and promotional content. Tools like Canva and Adobe Spark empower salon owners to create content that captures the essence of their brand, engaging potential clients through compelling storytelling and visual appeal. Where are the gaps?

Tools 40

Tools Marketing Salon Social Media 40

Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Points LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?

Social Media 52

Social Media Sustainability Education Download 52

My Salon Suite

AUGUST 14, 2023

Empower Financial can help you with everything from wealth management to retirement planning, giving you the confidence to make informed decisions about your finances. These bite-sized video series cover a range of business topics, from marketing and branding to social media and financial management.

Salon 67

Salon Social Media Partnerships Education 67

Starpil Wax

DECEMBER 9, 2022

To build your client base and get your brand more known, especially when just striking out on your own, you need the right marketing strategy to do so. When beginning to build your business, you’ll need to first think about your brand, your salon’s vibe, what services you want to offer, and what kind of reputation you want to cultivate.

Marketing 52

Marketing Salon Social Media Waxing 52

Style Seat - Business Growth

JULY 22, 2024

From leveraging the timeless power of word-of-mouth to mastering the digital landscape with social media, heres how you can grow your hair salon business in todays fast-paced world. Start Talking: The Power of Word of Mouth Encouraging your clients to talk about their experiences can turn them into ambassadors for your brand.

Salon 40

Salon Social Media Client Retention Marketing 40

Style Seat - Business Growth

JULY 22, 2024

From leveraging the timeless power of word-of-mouth to mastering the digital landscape with social media, here’s how you can grow your hair salon business in today’s fast-paced world. Start Talking: The Power of Word of Mouth Encouraging your clients to talk about their experiences can turn them into ambassadors for your brand.

Salon 40

Salon Social Media Client Retention Marketing 40

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. “From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA.

Social Media 36

Social Media Branding Marketing Partnerships 36

Style Seat - Marketing Tips

MARCH 21, 2023

Thanks to the internet from social media platforms to digital marketing your business information can literally be at their fingertips. Update your social media pages All successful salon marketing strategies include a strong social media presence.

Marketing 52

Marketing Salon Social Media Branding 52

Style Seat - Marketing Tips

MARCH 21, 2023

Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips. Update your social media pages All successful salon marketing strategies include a strong social media presence.

Marketing 52

Marketing Salon Social Media Branding 52

Spa Executive

MAY 16, 2024

Deepak Ohri is the founder and CEO of Luxury Atelier Maison Happiness (LAMH), a California-based company specializing in luxury experiences and branding where he also holds the title of Chief Happiness Officer. They’re working for you for money or for the brand name and you will be facing problems and won’t be able to figure out why.

Hospital 59

Hospital Office Social Media Technology 59

Spa Executive

MARCH 13, 2024

You can learn to find local keywords in this SEMRush guide: [link] Social Media Marketing: Utilize social media platforms to target local audiences. Learn more about social media marketing here. This helps build a positive brand image and connects the business with the local community.

Social Media 52

Social Media Marketing Partnerships Branding 52

Style Seat - Marketing Tips

MAY 8, 2024

For salon professionals seeking to elevate their brand, incorporating StyleSeat can be a game-changer, enhancing your marketing efforts with its robust features. Social Media Marketing Social media remains a potent tool for salon marketing.

Marketing 40

Marketing Salon Social Media Branding 40

Style Seat - Marketing Tips

MAY 8, 2024

For salon professionals seeking to elevate their brand, incorporating StyleSeat can be a game-changer, enhancing your marketing efforts with its robust features. Social Media Marketing Social media remains a potent tool for salon marketing.

Marketing 40

Marketing Salon Social Media Branding 40

Starpil Wax

JANUARY 12, 2024

Working as an esthetician can lead you to be a brand representative, corporate educator, or even a content creator for some of the biggest brands in the world (like Starpil!). You can even reach celebrity-esthetician status on social media through your work - and then you can really make some serious money!

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

Eminence Organics

SEPTEMBER 17, 2024

Be Aware Of Triggers One of the best ways to manage your sensitive skin symptoms is to be aware of the environmental and lifestyle triggers that cause your skin to react. Share your recommendations with us in the comments below and join the conversation on social media.

Sensitive Skin 110

Sensitive Skin Exfoliation Moisturization Skin Types 110

Style Seat - Marketing Tips

OCTOBER 16, 2023

Create a Costume Catalog Create a catalog of all the Halloween looks you offer and display it in your salon space, StyleSeat profile, or social media. Use Social Media and Email Promotion Promote your Halloween services on social media and in an email marketing campaign. If not, get creative.

Marketing 40

Marketing Social Media Salon Branding 40

Style Seat - Marketing Tips

OCTOBER 16, 2023

Create a Costume Catalog Create a catalog of all the Halloween looks you offer and display it in your salon space, StyleSeat profile, or social media. Use Social Media and Email Promotion Promote your Halloween services on social media and in an email marketing campaign. If not, get creative.

Marketing 40

Marketing Social Media Salon Branding 40

Lipgloss and Aftershave

MARCH 15, 2024

L+A Official Social Media Commentators of IECSC NYC L+A Co-Founders, Barry Eichner + Jenni Nagle spent time as the Official Social Media Commentators for the International Esthetic, Cosmetic and Spa Conference in New York, which gave them backstage access to everything! We loved the energy at the event this year!

Medical 52

Medical Branding Education Hair Removal 52

Style Seat - Client Relationships

OCTOBER 8, 2020

Responding to each and every review can show your clients you are more than just a service you are a brand, personality, and experience. Here are some tips to make sure each response you leave is professional, personalized, and represents your brand. Leaving a public response to a review (positive or negative) can be tricky.

Branding 52

Branding Social Media Salon Marketing 52