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Movers & Shakers: 3 Industry Updates from PatientNow, DermaTouch and More

MedEsthetics

In our Movers & Shakers industry news roundup, PatientNow enhances its digital practice management solution, Empower Aesthetics adds to its brand portfolios and CoValence Laboratories celebrates 35 years.

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GlossGenius vs. Vagaro: Best Booking Systems for Estheticians?

Maxine Drake

Yet here you are, frustrated with your client management software, wondering if GlossGenius or Vagaro is the right fit. Will it actually help with client management, marketing, and payments? Branding & Business Website Customizable website with options to showcase team members, services, and portfolios.

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Rion Aesthetics Adds to Leadership Team as Demand for (plated) Skin Science Grows

The Dermatology Digest

Alex Haskell, MBA, Vice President of Marketing Alex Haskell, MBA, held leadership roles at Honda and Procter & Gamble, where she directed marketing and innovation across diverse brand portfolios. Sean Mathison, Vice President of Business Development & Innovation Sean Mathison was Chief of Staff at L’Oréal.

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Arch Amenities’ Catherine Warren on technology & creating memorable experiences.

Spa Executive

Catherine Warren is Vice President of Strategic Partnerships at Arch Amenities Group, a provider of comprehensive amenity management and consulting services for hotels, residential complexes, and commercial real estate. Revenue generation, programming, public relations, training, and luxury guest service are my passions,” she says.

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Top Esthetician Marketing Tools That Helps To Boost Earnings

American Esthetician Organization

Key Takeaways Estheticians should use strong visuals, such as memorable logos and effective colors, to create a professional brand identity that stands out from competitors. Top Marketing Tools for Estheticians Utilize techniques such as community outreach and product branding to promote your esthetic services and appeal to clients.

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Effective Marketing Ideas For Estheticians To Attract New Clients

American Esthetician Organization

Key Takeaways Successful estheticians must create an attractive and memorable brand presence with professional logo design, color schemes and a consistent message across all marketing materials. Building an online presence involves managing a social media platform, website creation as well as email marketing campaigns.

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Auberge’s new Global VP of Wellbeing, Vivianne Garcia-Tunon, talks wellbeing, wellness travel & more

Spa Executive

As global vice president of wellbeing, she will develop and deepen the wellness experience across Auberge Resorts Collection’s portfolio. We asked Vivianne Garcia-Tunon about her new role, her plans for the Auberge wellbeing brand, and what makes the best wellness experiences. What are you most excited about?