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The OE Holiday Gift Guide

The Organic Esthetician

Thanksgiving also marks the beginning of some of the best Sales of the season. As we’re gearing up for Christmas shopping I thought I’d put together some easy shopping guides from my favorite sustainable fashion brands to the best #cleanbeauty gifts! If you aren’t already familiar, I’m excited for you to meet my clean beauty favorites!

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Proven Skincare Marketing Ideas That Will Boost Your Online Sales

American Esthetician Organization

Introducing skincare marketing ideas that can be daunting, especially when it comes to boosting online sales. According to a Research, beauty product sales accounted for $432 billion globally in 2019 and are expected to increase significantly over the next few years.

Sales 88
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Visual Branding to Build Your Business

Lydia Sarfati

As I outlined in a recent article in Dermascope Magazine , visual branding is key to the success of your business. However, your client’s perception of your services and your product begins before they even get in the facial chair in the way you have visually branded your business. If possible, it should be registered.

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A Comprehensive Marketing Guide For Beauty Industry

American Esthetician Organization

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Platforms like websites, social media, and email marketing are all key elements that enable beauty brands to reach out to their target audiences quickly and effectively.

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Top Marketing Strategies To Grow Your Beauty Business

American Esthetician Organization

This blog post will provide top strategies that can help strengthen your brand’s online presence, allowing you to take advantage of the opportunities within digital marketing. It not only helps in driving more visibility and traffic to the brand but also in communicating with customers, build relationships, and manage reputation.

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Stop Selling Retail – It Never Works – Start Educating 

Lipgloss and Aftershave

You’d probably work at Ulta or Sephora, those two huge chains that sell hundreds of millions of dollars in skincare and makeup every year! Estheticians Aren’t Sales People They’re Licensed Professionals As an educated, licensed professional, clients come to you for your expertise. In the new millennium – makeup is skincare!

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Popular MediSpa’s #1 Back Bar Skincare Brand

Lipgloss and Aftershave

Clemens, seasoned medical esthetician shares her most popular back bar brand of skincare in her hugely popular Northern California MediSpa. Clemens as well as chat with her and get to know their most popular treatments, what products they use in those treatments and why she chose the brand that she did.