Skin Inc

FEBRUARY 23, 2024

Black-founded brands saw growth in every beauty category—makeup, skin care, fragrance and hair—in February 2023 compared to the previous month.

Branding 52

Branding Marketing Makeup 52

New Age Spa Institute

JUNE 8, 2023

Hello, beautiful people and makeup artists! Art Institute of Makeup is an extension makeup artist school to New Age Spa Institute. If you’re interested in makeup artist trainings and becoming a professional makeup artist then our makeup school offers plenty of learning opportunities.

Makeup 52

Makeup Training Esthetics Hydration 52

NIMA Institute

JUNE 30, 2023

If you possess a creative flair and a passion for the transformative power of makeup , pursuing a career as a makeup artist can be a fulfilling and rewarding path. Nima, a trusted name in medical esthetician training, offers an exceptional program to help you become a skilled and sought-after makeup artist.

Makeup 52

Makeup Social Media Training Portfolios 52

Kim Gallo Esthetics

FEBRUARY 27, 2024

Many skincare brands use terms like "organic" or "natural" as marketing tactics, without any scientific evidence to support their claims. While some high-end products may have luxurious packaging and fancy marketing, it's essential to look at the ingredients and efficacy of a product before assuming its superiority.

Skincare 296

Skincare Esthetician Skincare Routine Chemical Peels 296

Lipgloss and Aftershave

JANUARY 19, 2024

She’s the Feature Esthetician for Pure Pro Aesthetics , a distribution company in Atlanta, GA that showcases some of the hottest Korean skincare brands available on the global market. She specializes in lash extensions, international skin care, and permanent makeup.

Lash Extensions 98

Lash Extensions Skincare Brands Esthetician Facials 98

Lipgloss and Aftershave

OCTOBER 15, 2024

Clemens, seasoned medical esthetician shares her most popular back bar brand of skincare in her hugely popular Northern California MediSpa. Clemens as well as chat with her and get to know their most popular treatments, what products they use in those treatments and why she chose the brand that she did.

Skincare Brands 52

Skincare Brands Branding Skincare Chemical Peels 52

The Beauty Brains

FEBRUARY 19, 2017

How does color changing makeup work? Julia asks…I’m a make up artist and my question is how does color adjusting makeup work? Color changing makeup has never come up on the podcast before but we’ve written about it a couple of times. Finally, here are a few tips if you’re planning on using any self-adjusting makeup.

Makeup 52

Makeup Ingredients Moisturization Branding 52

The Beauty Brains

SEPTEMBER 12, 2016

Gets me through the work day) I want to know the hype about micellar water and is this something new or just a mild makeup remover with a “fancy name.” HG can help remove oily makeup all by itself and it’s not harsh on skin. I have to say that companies have done a great job marketing these products.

Makeup 52

Makeup Vitamin C Branding Ingredients 52

Style Seat - Marketing Tips

OCTOBER 16, 2023

If your marketing plan to earn more revenue isnt ready, youre going to miss out on those money-maker months. If you specialize in special effects makeup or youre a wig artist, this is your time to shine. Use Social Media and Email Promotion Promote your Halloween services on social media and in an email marketing campaign.

Marketing 40

Marketing Social Media Salon Branding 40

Style Seat - Marketing Tips

OCTOBER 16, 2023

If your marketing plan to earn more revenue isn’t ready, you’re going to miss out on those “money-maker” months. If you specialize in special effects makeup or you’re a wig artist, this is your time to shine. Use Social Media and Email Promotion Promote your Halloween services on social media and in an email marketing campaign.

Marketing 40

Marketing Social Media Salon Branding 40

Spa Executive

NOVEMBER 1, 2023

As skincare is being marketed to increasingly younger audiences , often through fear-based messaging designed to prey on girls with already low self esteem, people are saying “enough.” Brands & media are getting the message and changing their messaging Brands and media are getting the message. It’s everywhere.

Social Media 98

Social Media Branding Marketing Hospital 98

Nutritional Aesthetics Alliance

MARCH 30, 2023

” And then you can create your marketing plan around that. I think that, unfortunately, so many aesthetics and coaching programs here in the United States are shorter programs, that don’t have enough time to teach business and marketing skills in their curriculum because the state boards don’t cover that.

Waxing 195

Waxing Education Marketing Skincare 195

Lipgloss and Aftershave

OCTOBER 3, 2023

You’d probably work at Ulta or Sephora, those two huge chains that sell hundreds of millions of dollars in skincare and makeup every year! You can take classes with two industry experts who educate on more than twenty brands! 3 Teach About Devices and Tools There are so many amazing devices and tools on the market.

Education 98

Education Aromatherapy Makeup Skin Health 98

Starpil Wax

JANUARY 12, 2024

Working as an esthetician can lead you to be a brand representative, corporate educator, or even a content creator for some of the biggest brands in the world (like Starpil!). Esthetics is also an option for those already in business, marketing, or nursing, as those skills are a must for a successful esthetics career.

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

Lipgloss and Aftershave

SEPTEMBER 5, 2023

We have become the go-to source for brands to showcase their product launches. We were thrilled to be invited to the launch event in Las Vegas for Glymed Plus where they were showcasing their total re-brand and launch of 2 new products. We love when brands see that and offer estheticians a solution that is easy for them to implement.

Clinic 98

Clinic Vitamin C Branding Facials 98

Lipgloss and Aftershave

OCTOBER 23, 2023

Skin care professionals have an urgent deadline to enter, but makeup artists, PMU, sugaring pros as well as lash and brow artist have a little more time. Char Fontanills went on to start her own skincare brand. The Skin Games has a long list of brand partners. It’s not just about skincare, it’s so much more!

Partnerships 98

Partnerships Lash Lift Social Media Makeup 98

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. The skincare category sees the highest influx of new brands.

Esthetics 52

Esthetics Education Innovations Marketing 52

Eminence Organics

OCTOBER 3, 2023

It was just a matter of days before I noticed a difference in my skin & now a year later I swear I have a brand new face. I have been practicing not wearing makeup for about a year now and I have found this to really have a positive impact on my face. I love this cleanser for how well it dissolves the day, makeup and oil.

Product Review 105

Product Review Dry Skin Oily Skin Texture Skin 105

American Esthetician Organization

AUGUST 30, 2023

Understanding the Connection Between Real Estate and Beauty Esthetics Beauty esthetics and the real estate market share a symbiotic relationship. On the other hand, the real estate market thrives when it aligns itself with the ever-changing trends and demands of beauty esthetics.

Esthetics 88

Esthetics Salon Branding Skincare 88

American Esthetician Organization

AUGUST 30, 2023

Understanding the Connection Between Real Estate and Beauty Esthetics Beauty esthetics and the real estate market share a symbiotic relationship. On the other hand, the real estate market thrives when it aligns itself with the ever-changing trends and demands of beauty esthetics.

Esthetics 88

Esthetics Salon Branding Skincare 88

The Studio Academy of Beauty

JULY 31, 2024

This program includes training in hair cutting, coloring, and styling, as well as skincare, makeup application, and nail care.

Makeup 52

Makeup Esthetics Hair Removal Education 52

Les Nouvelles Esthetics & Spa

APRIL 1, 2024

Lash extensions were perfect for my lifestyle to wake up in my makeup! What are your top marketing tips to grow a business? 90 percent of my clientele still visit my Instagram which is a FREE marketing tool. Also, take fresh photos for marketing. Don’t be afraid to put yourself in the marketplace. Consistency is key!

Lash Extensions 78

Lash Extensions Chemical Peels Waxing Esthetics 78

Spa Executive

SEPTEMBER 22, 2023

“Overblown marketing claims” and too many players on the market. The market was quickly saturated, despite legal ambiguities in many regions and a lack of regulatory framework in the USA. NPI also reported that CBD marketers are facing financial challenges with decreased earnings and downsizing.

Legal 52

Legal Sales Marketing Branding 52

American Esthetician Organization

SEPTEMBER 9, 2023

One such trend that has emerged is tattoo makeup, a technique that involves the application of permanent makeup to enhance facial features. Tattoo makeup has gained significant popularity in the beauty industry due to its convenience and long-lasting results.

Skincare 68

Skincare Makeup Skincare Routine Social Media 68

The Beauty Brains

JUNE 27, 2016

Is the NIOD brand really “ultra-scientific?” Saania says…I have a question about a skincare brand that’s gained a cult status amongst serious skin care junkies. The brand NIOD, under the umbrella brand Deciem, claims to be “skincare for the hyper-educated” Their star product is called Copper Amino Isolate Serum.

Makeup 52

Makeup Technology Branding Ingredients 52

Beautifully Yours Metro

MAY 21, 2022

Dara Levy the creator of DERMAFLASH did just, after receiving rave reviews from clients on her breakthrough signature treatment called DERMAFLASH Levy experienced an ‘aha moment” and recognized that there were no at home solutions on the market for women that wanted smooth skin. You just might be the perfect brand rep for that company.

Technology 52

Technology Branding Innovations Sales 52

Maxine Drake

JUNE 23, 2021

Use the power of lead gen and email marketing as a strategy to build relationships with your subscribers. Lead generation is the most cost-effective marketing strategy to turn prospects into clients. video for a makeup demo.) Introduce your brand as the solution at the end of your lead magnet and include a call-to-action.

Esthetician 52

Esthetician Lash Extensions Download Marketing 52

Skin Deep Beauty

MARCH 1, 2024

to the arugment that their makeup contains SPF (this is typically a low rating and a sufficient amount to obtain the advertised level is unlikely to be applied in a makeup product). It is also effective as a primer before makeup. I find it layers well with other products too and I've never noticed any pilling.

Hydration 52

Hydration Facials Makeup Social Media 52

New Age Spa Institute

OCTOBER 17, 2024

Injectables: The Rise of Combination Treatments While injectables have been popular for some time, their market continues to grow, especially among Millennials, who are driving demand for non-invasive options. The global skincare market is projected to reach $183.03 from 2020 to 2027. billion by 2026.

Treatments 52

Treatments Injections Education Innovations 52

The Beauty Brains

MARCH 20, 2017

Long time fans of the show will remember that I love getting questions about Alpha Hydroxy Acids because it gives me an excuse to retell the story of the marketing director for St. It shows a hairspray can with the label torn off to reveal a different brand underneath. Why aren’t we are using them? Thanks Melissa.

Exfoliation 52

Exfoliation Makeup Rosacea Irritation 52

Style Seat - Marketing Tips

APRIL 17, 2024

Your photo gallery serves as an opportunity to express yourself and your brand. Whether your specialty is hair, lashes, beards, or makeup, it’s important to switch up your direction to create a dynamic gallery and add personality to your portfolio.

Portfolios 40

Portfolios Salon Branding Sales 40

Style Seat - Marketing Tips

APRIL 17, 2024

Your photo gallery serves as an opportunity to express yourself and your brand. Whether your specialty is hair, lashes, beards, or makeup, it’s important to switch up your direction to create a dynamic gallery and add personality to your portfolio.

Portfolios 40

Portfolios Salon Branding Sales 40

Lipgloss and Aftershave

MAY 1, 2024

Brands that medical + spa skin care professionals trust for correcting skin issues also offer products for hair! For patients who want to use an SPF as a base for their makeup, M.A.D If you have patients who don’t wear makeup, yet still wants a little bit of a finished look, this is a great collection to carry in your practice.

Medical 52

Medical Waxing Hair Removal Makeup 52

The Beauty Brains

APRIL 22, 2020

Overnight Restorative Cream $80 Niacinamide, Gluconolactone, Squalane, Tetrapeptide-21, Ascorbic Acid, Hydrolyzed Sericin, Hydrolyzed Silk, Retinyl Palmitate, Sodium Hyaluronate Other suggestions: Renee Rouleau – spa brand Olay Regenerist The Ordinary Question 3 – Audio – Julia – you have way better arguments and research.

Extractions 52

Extractions Ingredients Pores Retinol 52

Style Seat - Marketing Tips

MARCH 30, 2023

If youre opening a new salon or rebranding your current one, you need a salon mission statement, just like you need a salon name and other branding. Besides portraying your salons brand and personality to clients, a mission statement is also an important part of your business plan. But where do you start?

Salon 40

Salon Sustainability Innovations Marketing 40

Style Seat - Marketing Tips

MARCH 30, 2023

If you’re opening a new salon or rebranding your current one, you need a salon mission statement, just like you need a salon name and other branding. Besides portraying your salon’s brand and personality to clients, a mission statement is also an important part of your business plan. But where do you start?

Salon 40

Salon Sustainability Innovations Marketing 40

The Beauty Brains

APRIL 16, 2019

Beauty Science News Your car is dirtier than a rest stop Michelle Pfeiffer Launches a Genderless, 100% Transparent Perfume Brand Beauty Questions Julie – I would love to hear your take on this new hero ingredient: broccoli seed oil! What is the deal with California’s banning a list of toxic ingredients? 7, and ideally 5 -6.

Social Media 40

Social Media Ingredients Retinol Sales 40