Maxine Drake

APRIL 10, 2025

The right mix of services should reflect your skillset, support your brand promise, and align with what your ideal clients are actually looking for. Get Clear on Legal Requirements This is step one for a reason. I help estheticians refine their offers, structure physician partnerships, and build sustainable strategies from day one.

Medical 52

Medical Med Spa Chemical Peels Social Media 52

Cosmetify

JULY 30, 2023

In this arrangement, a cosmetic brand or company partners with a manufacturing facility that has the expertise, equipment, and resources to develop and produce cosmetic products on its behalf. This allows them to allocate more resources to areas directly impacting their brand identity and market presence.

Cosmetic Products 52

Cosmetic Products Branding Legal Marketing 52

My Salon Suite

AUGUST 14, 2023

From personalized financial strategies to tax assistance and exclusive partnerships, we provide our members with the tools they need to make their money work for them. These bite-sized video series cover a range of business topics, from marketing and branding to social media and financial management.

Salon 66

Salon Social Media Partnerships Education 66

Spa Executive

SEPTEMBER 22, 2023

The market was quickly saturated, despite legal ambiguities in many regions and a lack of regulatory framework in the USA. Launched in October 2020 in partnership with CBD brand Lord Jones, Happy Dance was stocked at CVS and Ulta Beauty. This move also led to Lord Jones’ departure from Sephora.

Legal 52

Legal Sales Marketing Branding 52

Style Seat - Business Growth

JULY 24, 2024

You have the freedom to build your business and brand exactly how you envision it. Salon Reputation and Culture: Consider the salon’s brand reputation and the professionalism of the other stylists. Business Entity: Decide on the right legal structure for your business (sole proprietorship, LLC, etc.)

Salon 40

Salon Legal Branding Social Media 40

Style Seat - Business Growth

JULY 24, 2024

You have the freedom to build your business and brand exactly how you envision it. Salon Reputation and Culture: Consider the salon’s brand reputation and the professionalism of the other stylists. Business Entity: Decide on the right legal structure for your business (sole proprietorship, LLC, etc.)

Salon 40

Salon Legal Branding Social Media 40

Style Seat - Business Growth

JULY 23, 2024

Legal and Operational Considerations Before you dive into the fun parts of opening your spa, you must take care of key legal and business tasks. Common options include sole proprietorship, partnership, limited liability company (LLC), and corporation. This will help you start off on the right foot and avoid issues down the road.

Legal 40

Legal Customer Service Marketing Sanitation 40