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How to Use Google Business Profile to Grow Your Spa Business

Maxine Drake

When someone searches for a massage spa , a waxing service , or a skincare treatment , Google pulls up a list of local area businesses. Day spas and beauty salons who rely solely on social media or word-of-mouth are missing out on people who are actively searching for services like facials, waxing, and body treatments.

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From Passion to Purpose

Les Nouvelles Esthetics & Spa

I would get my lashes and waxing services done faithfully and I fell in love with the instant gratification of getting those services done. I’m such a minimalist, so when lash extensions became a trend I became obsessed because I would always wear mascara and would be tired of my mascara running by the end of day.

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Spring Guide To Hair, Lashes + A Touch of Glow For The Medical + Spa Pro

Lipgloss and Aftershave

Brands that medical + spa skin care professionals trust for correcting skin issues also offer products for hair! Elleefix Brow Styling Gel The dermatologically tested Elleefix styling wax offers exceptional hold for even the most stubborn brow hairs! As a medical or spa skin care professional – you have the ability to help them!

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Tap Into The Power Of Lead Generation To Grow Your Esthetician Business

Maxine Drake

Introduce your brand as the solution at the end of your lead magnet and include a call-to-action. Be sure to lead back your skincare products and service offerings. What problem can you solve and how can you bundle up your services into a relevant and irresistible offer?

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How to Avoid Shiny Object Syndrome in Your Practice

Nutritional Aesthetics Alliance

” Sometimes you find that they focus on waxing, which is great. Like, I’m with you on the waxing–all the power to the waxers out there–but personally, I’ve literally turned down jobs before because it would’ve required waxing, and that’s just not my jam. Brazilian waxing makes money.

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What Equipment & Supplies Do Estheticians Need?

California Skincare Supply

You will invest so much into building your brand, image and education; you need to invest in quality equipment as well! Wax Heater I suggest you invest in a double wax warmer. Ultimately most estheticians like to have a lukewarm strip wax and a hard wax ready to go at all times. What Brand Should You Buy?

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Which Facial Bed Is Best for Estheticians?

California Skincare Supply

They will also raise to a height that makes services like leg waxing, massage and lash extensions much easier on the Estheticians or therapists back. Now let's talk about Equipro – our favorite facial bed brand. They will lower to a very comfortable height to make it very easy for a client to get onto the bed.

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