The Impact of Artistic Esthetics on Skincare Trends
American Esthetician Organization
SEPTEMBER 6, 2023
When applied to skincare, artistic esthetics involve incorporating these elements into product packaging, branding, and formulation. Skincare brands have recognized the power of art to evoke emotions and create a connection with their customers. They have embraced the idea that skincare is not just a routine but a sensory experience.
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