Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Point’s LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?

Social Media 105

Social Media Sustainability Education Download 105

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 9, 2023

Social media platforms such as Instagram and Facebook allow salons to showcase their services and can easily attract potential customers interested in what they offer. This helps drive more traffic to the page while giving followers insight into your brand experience.

Marketing 88

Marketing Social Media Salon Sales 88

New Age Spa Institute

MARCH 6, 2024

Our journey to the Aesthetic and Anti-Aging Medicine World Congress (AMWC) Americas in Miami Beach is a testament to our never-ending quest for knowledge, innovation, and excellence in the beauty and wellness education sector. Our continuing education tracks are designed to elevate estheticians to true professionalism.

Innovations 52

Innovations Continuous Education Continuing Education Education 52

Lipgloss and Aftershave

AUGUST 26, 2024

All The Details IECSC Florida 2024 L+A is so proud to be the Official Social Media Commentators for the IECSC Florida 2024 event happening October 13 – 14, 2024 at the Palm Beach County Convention Center! Submit L+A Brands At IECSC Florida You know we love the L+A sponsors. Learn more, save more!

Education 52

Education Social Media Branding Skincare Brands 52

American Esthetician Organization

AUGUST 16, 2023

This level of transparency not only builds trust between consumers and brands but also helps in combating counterfeit products. As more consumers become interested in cryptocurrencies, beauty brands are finding innovative ways to leverage this technology to enhance their offerings. But what exactly is cryptocurrency?

Skincare 88

Skincare Ethics Branding Technology 88

American Esthetician Organization

SEPTEMBER 29, 2023

Discover strategies admired brands are using, the different marketing channels available, as well as the opportunities and trends for future success within this booming industry. It’s time to explore how trendsetting businesses are utilizing effective health and wellness branding and promotion tactics.

Marketing 88

Marketing Branding Social Media Technology 88

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event!

Social Media 52

Social Media Branding Education Marketing 52

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

In the dynamic world of skincare, where innovation meets essential care, the idea of curating your own product line is both exhilarating and, admittedly, a tad overwhelming. Educating for Brand Elevation Now that you have your dream product(s) in hand, your brand is an extension of your expertise. Oh, the possibilities!

Social Media 78

Social Media Branding Skincare Education 78

Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Points LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?

Social Media 52

Social Media Sustainability Education Download 52

New Age Spa Institute

JUNE 27, 2024

The International Esthetics, Cosmetics, and Spa Conference ( IECSC ) Las Vegas, held from June 22-24, was an event packed with excitement and innovation in the skin care industry. The show floor was buzzing with activity, featuring some of the top brands in the skincare industry showcasing their latest and most popular products.

Esthetics 52

Esthetics Skincare Formulations Innovations Education 52

Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. For salon professionals seeking to elevate their brand, incorporating StyleSeat can be a game-changer, enhancing your marketing efforts with its robust features.

Marketing 40

Marketing Salon Social Media Branding 40

Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. For salon professionals seeking to elevate their brand, incorporating StyleSeat can be a game-changer, enhancing your marketing efforts with its robust features.

Marketing 40

Marketing Salon Social Media Branding 40

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. The skincare category sees the highest influx of new brands. Despite many coming and going, top heritage brands maintain their dominance.

Esthetics 52

Esthetics Education Marketing Innovations 52

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. “From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA.

Social Media 36

Social Media Branding Marketing Partnerships 36

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuous Education 52

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuous Education 52

Style Seat - Marketing Tips

MARCH 21, 2023

Thanks to the internet from social media platforms to digital marketing your business information can literally be at their fingertips. Update your social media pages All successful salon marketing strategies include a strong social media presence.

Marketing 52

Marketing Salon Social Media Branding 52

Style Seat - Marketing Tips

MARCH 21, 2023

Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips. Update your social media pages All successful salon marketing strategies include a strong social media presence.

Marketing 52

Marketing Salon Social Media Branding 52

New Age Spa Institute

AUGUST 8, 2024

The evolution of aesthetic treatments has shifted from traditional medspa-focused offerings to advanced clinical aesthetics, marked by innovations such as liquid PDO threads and lip filler alternatives using microchanneling. How Has the Evolution of Aesthetic Treatments Shifted from Medspa to Clinical Aesthetics? How will you adapt?

Esthetics 52

Esthetics Education Esthetician Social Media 52

Spa Executive

OCTOBER 3, 2023

Conceived to address the hotel industry’s burgeoning data management challenges, HAPI is a solution to the high integration costs and vendor misalignment stifling innovation in hospitality. It’s grounded in an open model, leveraging technology that powers major global social media and business platforms.

Hospital 52

Hospital Management Social Media Innovations 52

American Esthetician Organization

SEPTEMBER 9, 2023

With the rise of social media and the increased acceptance of tattoos in society, more people than ever are getting inked. The intersection of tattooing and skincare has paved the way for innovative products and specialized services that cater to the unique needs of tattoo enthusiasts.

Skincare 68

Skincare Makeup Skincare Routine Social Media 68

The Dermatology Digest

DECEMBER 20, 2020

These extraordinary times call for nimble, impactful marketing approaches, including on practice websites, through social media channels, and by email. “ For example, print advertising tends to be best for branding a practice and capturing the attention of a specific audience.

Marketing 36

Marketing Social Media Office Virtual Consultation 36

California Skincare Supply

NOVEMBER 11, 2021

How to Choose the Right Brands for Your Beauty Business and Your Clients For the beauty professional, perhaps one of the most exciting but also intimidating aspects of building your business is choosing which products to use and retail to your clients. Most of these brands have retail products for you to use at home as well!

Branding 52

Branding Skincare Ingredients Sensitive Skin 52

The Beauty Brains

SEPTEMBER 20, 2019

On this episode of the Beauty Brains we answer a number of beauty product questions and talk about big companies and the brands they own. I’m kind of sick of brands creating new products and boasting so wildly about the benefits without any research or evidence to back it up. How should you treat seborrheic dermatitis?

Social Media 40

Social Media Dermatitis Branding Innovations 40

Lipgloss and Aftershave

FEBRUARY 6, 2025

There were over 370 exhibitors at IMCAS Paris 2025, imagine our surprise when we found some of L+As Favorite Brands Exhibiting at IMCAS: M.A.D There were also a lot of Indie brands pursuing new business models. L+A Brands Spotted At IMCAS M.A.D Skincare , BioSkin Aesthetic , Dermalogica PRO , and Canfield Scientific.

Medical 52

Medical Skincare Injections Webinar 52

Lipgloss and Aftershave

FEBRUARY 3, 2025

When the left brain handles the structure, you free up mental energy to focus on innovation and client connection, knowing that the operational side of your practice is solid. Creative Problem-Solving Every clients skin is unique, and effective treatments often require innovative solutions.

Medical 52

Medical Skincare Branding Client Retention 52

Maxine Drake

OCTOBER 2, 2023

As a solo esthetician, you wear many hats – from being the face of your brand to managing the nitty-gritty of daily operations. The Significance of a Strong Online Presence The internet and social media have revolutionized how clients discover and choose their estheticians.

Esthetician 52

Esthetician Social Media Esthetics Marketing 52

New Age Spa Institute

JULY 6, 2023

From innovative skincare formulations to state-of-the-art devices, attendees had the opportunity to explore and experience the future of beauty firsthand. The exhibitors, ranging from established brands to emerging start-ups, provided a diverse and comprehensive overview of the latest advancements in the industry.

Esthetics 52

Esthetics Skincare Esthetician Medical Esthetics 52

Spa Executive

OCTOBER 23, 2024

24% of global travelers disconnect from social media more than they used to during vacations. Hilton’s 2025 Trends Report unveils the rising travel trends predicted to ignite conversation and innovation while reshaping the travel experience in 2025. 64% of solo travelers consider a good book their favorite travel partner.

Portfolios 52

Portfolios Technology Social Media Branding 52

The Dermatology Digest

AUGUST 9, 2023

Cosmetic companies that once focused on moisturizers, cleansers, and sunscreens are now innovating and creating effective treatments for conditions such as acne, rosacea, atopic dermatitis, psoriasis, seborrhea, hyperpigmentation, and anti-aging. This year’s Science of Skincare Summit will be held on September 21-23 in Austin, Texas.

Skincare 36

Skincare Social Media Ingredients Marketing 36

The Beauty Brains

JANUARY 7, 2019

Here’s a story published in the Insider back in November talking about the Luxury skin-care brand Sunday Riley and whether their founder is actually a cosmetic chemist. This type of formulation strategy is known as “hurdle technology” and a lot of natural brands are doing this. Beauty Science News What makes a cosmetic chemist?

Social Media 40

Social Media Branding Ingredients Marketing 40

Cosmetify

AUGUST 2, 2023

Personal Care Manufacturers, Brands, & Trends: Catering to Shifting Consumer Preferences Personal care products have become integral to our daily routines, offering various benefits for our skin, hair, and overall well-being. Many brands have embraced gender-neutral product lines to be more supportive and inclusive.

Branding 52

Branding Cosmetic Products Marketing Social Media 52

American Esthetician Organization

AUGUST 23, 2023

In today’s digital age, social media has become an integral part of our lives. But did you know that social media has also had a significant impact on skincare trends? We no longer rely solely on traditional media or advertisements to discover new products or trends. Yes, you heard it right!

Social Media 88

Social Media Skincare Skincare Routine Skincare Brands 88

My Salon Suite

JANUARY 16, 2025

In today’s competitive beauty industry, standing out involves more than just skillit’s about creating a signature brand that resonates with clients. As we step into 2025, discover how defining and enhancing your personal brand can lead to greater success and recognition in your beauty journey.

Branding 96

Branding Social Media Salon Tools 96

My Salon Suite

MARCH 24, 2025

Just as nature undergoes a transformation, this season invites you to assess and refresh your salon space, services, and brand. Analyze which services are most popular and which could be phased out or innovated. Don’t forget to keep your social media profiles active and engaging, showcasing your revamped space and services.

Salon 97

Salon Sustainability Social Media Branding 97

The Dermatology Digest

NOVEMBER 13, 2024

Dial Brand is joining forces with Country Duo Maddie & Tae for a social media campaign and sweepstakes. This initiative aims to raise awareness of the Dial brand in 2025 as well as set the stage for new product innovations. The campaign launches on Nov. 12, 2024 and will run until Dec.

Social Media 36

Social Media Branding Partnerships Extractions 36