Renee Rouleau

FEBRUARY 2, 2024

Attributing premature aging to tap water seems far-fetched and this fear-inducing claim may be more rooted in marketing strategies than scientific evidence. Sink Filters WILL NOT Minimize Damage From Microplastics Some bathroom sink filter brands claim that using a filter prevents microabrasion and damage caused by microplastics in water.

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Pores Hydration Eczema Esthetician 195

The Organic Esthetician

NOVEMBER 14, 2021

As we’re gearing up for Christmas shopping I thought I’d put together some easy shopping guides from my favorite sustainable fashion brands to the best #cleanbeauty gifts! I’ve included some of my favorite brands that exemplify these practices and items that have become daily drivers for me or are on my own Wish List.

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Sustainability Sales Ethics Branding 195

American Esthetician Organization

OCTOBER 9, 2023

In this blog post, we’ll let you in on all the secrets of a successful salon marketing plan — from ways to enhance online booking experience and use email marketing tactics to Salon advertising techniques and unique service ideas. This helps drive more traffic to the page while giving followers insight into your brand experience.

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Marketing Social Media Salon Sales 88

Lipgloss and Aftershave

JULY 12, 2024

. “Receiving the President’s E Award is a testament to the hard work and dedication of our global sales and marketing team. Recognition by the Department of Commerce fuels our passion to reach more markets and provide innovative skincare treatment everywhere.”

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Clinic Branding Sales Skincare 85

Kim Gallo Esthetics

FEBRUARY 27, 2024

However, amidst the sheen of innovation, there lies a delicate balance to be struck. Many skincare brands use terms like "organic" or "natural" as marketing tactics, without any scientific evidence to support their claims. Myth #2: Natural products are always better. Myth #4: Expensive means superior.

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Skincare Esthetician Skincare Routine Chemical Peels 291

Associated Skin Care Professionals

AUGUST 23, 2023

manufacturers of the award-winning Celluma series of light therapy devices, recently welcomed Brian Gable as its new vice president of marketing. Throughout his career, Brian has demonstrated his expertise in various areas, including brand marketing, customer experience design, website optimization, paid media, and technology management.

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Marketing Branding Therapy Innovations 52

Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Point’s LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?

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Social Media Sustainability Download Education 105

Lipgloss and Aftershave

APRIL 19, 2024

We are thrilled to announce an all-new brand sponsor, Nelly De Vuyst! Nelly De Vuyst is a high-end skincare brand with natural, organic, and environmentally friendly formulas. The brand is proudly showcasing an all-new look for their product packaging for 2024. James in the Ritz Carlton. ” the Princess told us.

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Branding Training Ethics Skincare Brands 98

Spa Executive

JULY 17, 2024

Offering a full spectrum of services, from design and brand development to recruiting, marketing, and day-to-day operations, Arch Amenities Group transforms key areas into activated, profitable spaces. Revenue generation, programming, public relations, training, and luxury guest service are my passions,” she says.

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Technology Hospital Sustainability Innovations 98

American Esthetician Organization

SEPTEMBER 2, 2023

With this knowledge in mind, skincare brands and manufacturers have started to borrow key ingredients and trends from the food industry to create innovative products that cater to our desire for healthy, radiant skin. Understanding the Connection Between Food and Skincare When it comes to overall well-being, diet plays a crucial role.

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Skincare Skincare Brands Sustainability Vitamin C 88

Spa Executive

OCTOBER 22, 2024

With over 20 years of experience in the spa and wellness industry, Lisa is a visionary leader known for her passion for connecting people and driving innovation. Her deep understanding of the needs of both operators and brands has made Live Love Spa an influential force in shaping the future of spa experiences.

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Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Social Media Marketing Social media remains a potent tool for salon marketing.

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Marketing Salon Social Media Branding 40

Style Seat - Marketing Tips

MAY 8, 2024

Standing out in today’s fiercely competitive salon industry requires not just top-notch services but also innovative marketing strategies. That’s why we want to share 25 salon marketing ideas designed to boost your sales significantly. Social Media Marketing Social media remains a potent tool for salon marketing.

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Marketing Salon Social Media Branding 40

The Dermatology Digest

AUGUST 12, 2024

The purchase price represents a premium of 89% over Revance’s closing market price on August 9, 2024, and a 111% premium to Revance’s 60-day volume-weighted average price. Combined company’s flagship brands to include daxibotulinumtoxinA (Daxxify), the RHA filler Collection, SkinPen, PanOxyl, Blue Lizard, and StriVectin.

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Portfolios Innovations Marketing Office 69

Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet from social media platforms to digital marketing your business information can literally be at their fingertips.

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Marketing Salon Social Media Branding 52

Style Seat - Marketing Tips

MARCH 21, 2023

Rather than fret over an expensive marketing plan, you can use these effective salon marketing ideas to enhance your existing practices, grow your customer base , and encourage client loyalty. Thanks to the internet — from social media platforms to digital marketing — your business information can literally be at their fingertips.

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Marketing Salon Social Media Branding 52

American Esthetician Organization

NOVEMBER 26, 2024

For decades, LYCON has been recognized as a leader in the professional waxing industry, setting itself apart with innovative formulations, luxurious ingredients, and unwavering dedication to excellence. Word-of-Mouth Referrals: Happy clients are your best marketing asset.

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Waxing Esthetician Hair Removal Innovations 68

Lipgloss and Aftershave

DECEMBER 13, 2023

L+A in Paris for IMCAS, Joint Venture Medi-Spa Facial Launch, DMK London Visit We’re thrilled to be able to network with brands we know while attending Paris IMCAS 2024. Network with the world’s leading figures and experts and take in an immersive scientific program with innovation at its core. We’ll be on-hand working with M.A.D

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Branding Medical Surgery Facials 52

American Esthetician Organization

AUGUST 16, 2023

This level of transparency not only builds trust between consumers and brands but also helps in combating counterfeit products. As more consumers become interested in cryptocurrencies, beauty brands are finding innovative ways to leverage this technology to enhance their offerings. But what exactly is cryptocurrency?

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Skincare Ethics Branding Technology 88

The Dermatology Digest

DECEMBER 20, 2020

By Lisette Hilton Instinctively, dermatologists might think it best to slow or stop practice marketing during pandemic shutdowns and through the uncertainty. Risa Goldman Luksa, Founder and President, Goldman Marketing Group “Marketing during this pandemic is extremely important.

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Marketing Social Media Office Virtual Consultation 36

New Age Spa Institute

AUGUST 1, 2024

CPNA, recognized as the leading business-to-business (B2B) beauty exhibition in the Americas, continues to be a hub of innovation and networking for the professional and mass market beauty industry. Mass market still dominates skincare, but prestige is gaining momentum. Skincare innovations impact hair care trends.

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Esthetics Education Innovations Marketing 52

Spa Executive

NOVEMBER 4, 2024

Spas that adopt sustainable treatment options, reduce waste, and even offer carbon-neutral wellness retreats will attract this growing market of conscious consumers. We see a growing demand for VR meditation, AI-powered skin analysis, and other innovations that elevate the guest experience.

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Sustainability Hospital Technology Therapy 105

Cosmetify

AUGUST 2, 2023

We ensure quality, innovation, and customer satisfaction with our expertise in private-label cosmetics and manufacturing various personal care products, including baby care, hair care, skincare, and men’s grooming. Finding a reliable manufacturing partner in the vast and competitive world of cosmetics can be daunting.

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Ethics Innovations Ingredients Branding 52

Lori Crete

MARCH 20, 2023

Listen in to learn which factors determine success in the beauty business sector, why we need to pay attention to market trends, and how to combine simplicity with innovation in your business model. I also discuss some factors contributing to estheticians’ struggles right now and offer tips for combatting these struggles.

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Ethics Marketing Esthetician Innovations 52

Lipgloss and Aftershave

APRIL 23, 2024

This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event! L+A will show you how to tie your email marketing to your website. There is no pre-registration required.

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Social Media Branding Education Marketing 52

Cosmetify

JULY 3, 2023

Key Steps in Personal Care Manufacturing: Research and Development: This is the initial phase where manufacturers study market trends and consumer preferences and conduct research to formulate innovative and effective products. Dispatch: The final step involves dispatching the products to respective brand owners.

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Marketing Innovations Ethics Branding 52

Spa Executive

JULY 17, 2023

Caroline Fabrigas of Scent Marketing Inc. talks about creating the perfect signature scent for your brand. We’re talking about scent marketing for your spa and hotel, and about how multisensory experiences can increase sales and elevate brand awareness and consumer connection. That’s the limbic system.

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Branding Marketing Sales Med Spa 52

American Esthetician Organization

AUGUST 30, 2023

Understanding the Connection Between Real Estate and Beauty Esthetics Beauty esthetics and the real estate market share a symbiotic relationship. On the other hand, the real estate market thrives when it aligns itself with the ever-changing trends and demands of beauty esthetics.

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Esthetics Salon Branding Skincare 88

American Esthetician Organization

AUGUST 30, 2023

Understanding the Connection Between Real Estate and Beauty Esthetics Beauty esthetics and the real estate market share a symbiotic relationship. On the other hand, the real estate market thrives when it aligns itself with the ever-changing trends and demands of beauty esthetics.

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Esthetics Salon Branding Skincare 88

Spa Executive

FEBRUARY 13, 2024

In hospitality, this can be a challenge for independent hotels and resorts, as many people will visit an independent property only once, while traveling – and it’s less the case for brands with multiple properties and brands. This word-of-mouth marketing is invaluable and can lead to increased bookings and revenue.

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Customer Service Hospital Branding Marketing 52

Spa Executive

NOVEMBER 14, 2024

Brands like Seedlip and Athletic Brewing have gained popularity for offering complex drinks that mimic traditional alcoholic beverages, minus the intoxicating effects. Venues and bars are also catching onto this trend, offering more alcohol-free options on their menus, and entirely alcohol free bars are also opening up.

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Legal Branding Innovations Marketing 52

Beautifully Yours Metro

MAY 21, 2022

Create or Innovate After working in the treatment room I am sure that many of you have had at least 100 ideas cross your mind about products and technology that clients might benefit from; perhaps its time to bring your creations or innovative ideas to life. You just might be the perfect brand rep for that company.

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Technology Branding Innovations Sales 52

The Dermatology Digest

MARCH 27, 2024

Alexis (Lexi) Stern is Merz Aesthetics’ new Chief Marketing Officer. Stern will join the global leadership team and will be responsible for leading the portfolio and brand strategies. Stern served as Senior Vice President of Global Marketing at Covergirl, Coty Inc.’s Most recently, Ms.

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Spa Executive

JULY 26, 2023

We spoke with Antoine Lamarche, new CEO of Yon-Ka Paris, about his new role and exciting plans for the brand. Yon-Ka Paris is a renowned global skincare brand distinguished by its deep-rooted French heritage, use of natural ingredients, professional expertise, holistic approach, personalized solutions, and luxurious indulgence.

Skincare 52

Skincare Aromatherapy Branding Sustainability 52

Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Points LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?

Social Media 52

Social Media Sustainability Download Education 52

New Age Spa Institute

OCTOBER 17, 2024

Injectables: The Rise of Combination Treatments While injectables have been popular for some time, their market continues to grow, especially among Millennials, who are driving demand for non-invasive options. The global skincare market is projected to reach $183.03 from 2020 to 2027. billion by 2026.

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Treatments Injections Innovations Education 52

Spa Executive

OCTOBER 3, 2023

With Hapi & Book4Time it’s easy to keep track of guest experiences, make personalized recommendations, and drive targeted marketing campaigns. Conceived to address the hotel industry’s burgeoning data management challenges, HAPI is a solution to the high integration costs and vendor misalignment stifling innovation in hospitality.

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Hospital Management Social Media Innovations 52