article thumbnail

Leveraging AI for Skin Wellness Business Growth: A Deep Dive with Kevin Burke

Nutritional Aesthetics Alliance

On this episode of the Skin Wellness Pro Show, hosts Rachael Pontillo and Tara Swagger interview Kevin Burke , an AI marketing leader with a wealth of experience in digital marketing and brand development. Kevin shares insights on leveraging innovation, data, and artificial intelligence to drive brand growth and operational efficiency.

Tools 195
article thumbnail

The Impact of Artistic Esthetics on Skincare Trends

American Esthetician Organization

When applied to skincare, artistic esthetics involve incorporating these elements into product packaging, branding, and formulation. Skincare brands have recognized the power of art to evoke emotions and create a connection with their customers. It encompasses elements such as color, texture, composition, and form.

Esthetics 167
article thumbnail

There Are So Many Skincare Lines– Is One Better Than Another?

Renee Rouleau

With new brands popping up every day, and each claiming to be superior, it’s only natural to question: What makes one better than another? In theory, everyone can tap into these materials, but true innovation in skincare products is made through formulation and application. This is a fair point. I think of it like baking a cake.

Skincare 195
article thumbnail

Pet Industry and Its Effect on Skincare Market

American Esthetician Organization

From innovative products to specialized services, the pet industry offers a wide range of opportunities for businesses and entrepreneurs to tap into this ever-expanding market. Brands have recognized this demand and have started to cater to these preferences, offering pet skincare solutions that mirror those found in human skincare routines.

Marketing 164
article thumbnail

Beauty's Innovation Slowdown is Poised to Drastically Reverse

MedEsthetics

"Personal care brands embracing innovation. times more likely to see overall sales growth compared to those with stagnant or declining innovation sales," claims a recent NIQ report.

article thumbnail

The OE Holiday Gift Guide

The Organic Esthetician

As we’re gearing up for Christmas shopping I thought I’d put together some easy shopping guides from my favorite sustainable fashion brands to the best #cleanbeauty gifts! I’ve included some of my favorite brands that exemplify these practices and items that have become daily drivers for me or are on my own Wish List.

article thumbnail

4 Brand Partnerships Shaping the Aesthetics Industry Right Now

MedEsthetics

We are bringing you the partnerships that you should know including innovative new treatments that target hair loss, AI powered skin care and more!