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Banyan Group & Paul Hawco on wellness philosophy & evolving preferences in luxury travel 

Spa Executive

Paul Hawco is a globally recognized leader in the wellness and hospitality industry, currently serving as Executive Global Director of Integrated Wellbeing at Banyan Group. Paul Hawco (PH): I have been in hospitality for three decades and it has been my entire career. Please talk about your role and what it entails.

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Happy employees increase productivity & revenue in hospitality

Spa Executive

Happy employees are more productive and better for your hotel or resort brand in every way. In hospitality, like any other customer-facing industry where staff interactions with guests are directly tied to revenue, employee happiness is particularly important. These should include training and development opportunities.

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The rise of analog travel & the age of disconnection 

Spa Executive

Slow travel and immersion Rather than high-speed, itinerary-packed trips, there is a movement toward walking pilgrimages, train journeys, and extended stays in nature that emphasize depth over speed. The true hallmark of luxury will be discretionary technology, where digital tools serve guest without demanding their attention.

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Membership programs: create loyal members by solving pain points

Spa Executive

Addressing these pain points is key for hospitality businesses looking to turn one-time visitors or new members into loyal ones. Agilysys helps hospitality businesses standardize their membership offerings by leveraging advanced data integration. Spa members expect access to appointment times and high-quality treatments and services.

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Arch Amenities’ Catherine Warren on technology & creating memorable experiences.

Spa Executive

Offering a full spectrum of services, from design and brand development to recruiting, marketing, and day-to-day operations, Arch Amenities Group transforms key areas into activated, profitable spaces. Revenue generation, programming, public relations, training, and luxury guest service are my passions,” she says.

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Patina Osaka’s Ellen Franke on the hotel’s unique wellness offerings & 2025 trends

Spa Executive

Patina Hotels & Resorts is a modern luxury lifestyle brand from the award-winning Capella Hotel Group designed for travelers seeking seamless transitions between work, play, and wellbeing. The brand emphasizes sustainability, meaningful connections and transformative experiences. Can you please talk about yourself?

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Increase spa revenue in 2024

Spa Executive

Let’s head into the new year with a focus on increasing revenue across the board at your spa, wellness, or hospitality business. Promote your digital gift cards Promote the sale of gift cards for your spa and hospitality services. Provide ongoing training to keep your teams updated on industry trends and best practices.