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Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. Having a well-defined target segment can help medspa’s create tailored messages that address the needs of each group.
However, because there is little in the way of regulation around using terms like “natural,” “clean,” or “organic” to describe a product, many over-the-counter brands have co-opted these terms loosely, while not necessarily upholding any sort of universal standard for formulation.
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