American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

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Marketing Social Media Branding Sales 88

Lori Crete

MARCH 20, 2023

.” – Lori Crete Lori’s Top Factors Determining Esthetician Success Right Now: Skill level and expertise Business acumen Professionalism and ethics Marketing and branding Personal factors “We have to be very aware of the energy we are bringing into the treatment room.”

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Ethics Marketing Esthetician Innovations 52

NIMA Institute

SEPTEMBER 1, 2023

Creativity: Esthetics is an artistic field that allows you to express your creativity through makeup, skincare routines, and beauty treatments. Advancements in Technology: The beauty industry constantly evolves with new technologies and treatments, offering exciting opportunities for estheticians to expand their skill set.

Esthetician 52

Esthetician Esthetics Ethics Social Media 52

Lipgloss and Aftershave

SEPTEMBER 27, 2023

Trish has even created the Pro Aging Retinol Facial based treatment for menopausal women that features four TheraGenesis Retinol products. We spent several hours chatting with Trish Green to learn more about her, the brand, and about menopausal skin needs. Trish even has a list of treatments to avoid. It was fascinating!

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Retinol Facials Hydration Esthetician 98

Lipgloss and Aftershave

FEBRUARY 28, 2024

From nonsurgical to minimally invasive treatments, regenerative aesthetics, anti-aging therapies, sexual health, and personalized nutrition, this program covers it all! Fillers and neurotoxins were shown by several major brands. Galderma was there with their range of injectables and their skincare brand Alastin!

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Branding Marketing Ethics Education 52

NIMA Institute

JUNE 30, 2023

In the realm of medical esthetics, facial treatments hold immense power to transform and rejuvenate one’s appearance. This includes techniques such as steam treatments, deep cleansing, gentle exfoliation, and the removal of impurities. Behind every successful facial procedure lies the expertise and skill of trained professionals.

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Facials Training Facial Masks Client Safety 52

NIMA Institute

JUNE 30, 2023

As the demand for non-surgical cosmetic treatments like Botox and dermal fillers continues to rise, the need for skilled professionals who can administer these procedures safely and effectively is greater than ever. Safety and Ethical Practices: Nima places a strong emphasis on safety and ethical practices in Botox and filler administration.

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Training Medical Esthetics Ethics Esthetics 52

Lipgloss and Aftershave

MAY 12, 2024

All of which is evidenced by the brand’s commitment to sustainability; use of organic, chemical-free ingredients ; proprietary delivery system , cutting-edge ingredient technology , and its elevated approach to experiential treatments for skin and body. In the all-new Collagen Collection.

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Vitamin C Collagen Technology Extractions 52

Lipgloss and Aftershave

SEPTEMBER 11, 2023

In 2022, clinics and med spas across the US reported some of their top treatments sought out by clients were tummy tucks, butt lifts, nonsurgical skin tightening, and skincare treatments, up to 1650% from the previous year.

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Surgery Ethics Innovations Hydration 52

Lipgloss and Aftershave

NOVEMBER 22, 2023

You can help your clients both in treatment and at home by showing them how to get plump and hydrated skin from the inside out. The 2023 Winter Guide to Skin Hydration features supplements for healthy skin , a tool for home use , a collection of products to infuse with ultrasound + microcurrent , and two treatments that channel the skin.

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Hydration Reactive Skin Moisturization Facials 52

Lipgloss and Aftershave

OCTOBER 1, 2024

Visia Skin Analysis, BiON Skincare, and FACTORFIVE are brands that allow medical + spa skincare professionals to boost their profitability by using a thorough skin analysis to create an in-office treatment plan that is combined with home care. Many are aware of the treatments and home care products available on the market.

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Medical Treatments Retail Products Branding 52

Starpil Wax

DECEMBER 16, 2022

Cruelty-free skincare is ethically made and is often made with less harsh ingredients that are kinder to skin when you buy from the right companies. After all, the best way to get companies that don’t practice ethical methods to stop animal testing and harmful methods are by taking your money elsewhere.

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Skincare Ethics Waxing Oily Skin 52

The Beauty Brains

SEPTEMBER 5, 2016

The branding! I wasn’t familiar with the brand so I checked out their website. No one is looking out for the ethical treatment of scorpions. That’s why I was excited to hear that the brand Magic Shave has teamed up with Marvel Comics to create a media program around their shaving products using the hero Luke Cage.

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Extractions Ingredients Salon Irritation 52