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If you’re opening a new salon or rebranding your current one, you need a salon mission statement, just like you need a salon name and other branding. Besides portraying your salon’s brand and personality to clients, a mission statement is also an important part of your business plan. But where do you start?
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This is especially true with the confusion that’s stemmed from certain NGOs and brand marketing primarily designed to take advantage of this demand. Let's gloss over whether that exists for a second and have a quick look at an alternative certification body willing to exchange their branding, clout and respected stickers. Let’s unpack.
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