Enlightened Beauty

AUGUST 24, 2023

With over a decade of experience in skincare, I've learned firsthand that being an esthetician is more than just knowing the right techniques. If you’re an esthetician or aspiring to be one, you’re in the right place! Also, many skincare brands host workshops and training sessions for professionals.

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Esthetician Customer Service Extractions Esthetics 52

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. From gaining a digital presence and utilizing email campaigns, to leveraging influencer partnerships and content creation – we have it all covered! Implement video marketing to draw attention from potential customers.

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Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 25, 2023

Additionally, pay-per-click (PPC) advertising is a great way to boost visibility by allowing businesses to only pay when users click an ad associated with their brand. Special offers create the opportunity to introduce clients to new treatments and services while increasing brand awareness through word of mouth or digital advertisements.

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Marketing Medical Social Media Customer Service 88

American Esthetician Organization

OCTOBER 16, 2023

However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses. Understand key factors such as target audience, budget allocation, competitive analysis and branding before creating a marketing strategy.

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Sales Marketing Skincare Social Media 88

American Esthetician Organization

OCTOBER 18, 2023

This blog post will take an in-depth look into effective marketing ideas for health and wellness businesses, helping business owners reach new audiences and grow their brand. With digital marketing strategies in place, well-being brands can easily engage with their audience while building meaningful relationships through sharing of stories.

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Marketing Social Media Branding Sales 88

American Esthetician Organization

AUGUST 23, 2023

Social media influencers and beauty enthusiasts often share their sheet mask selfies, encouraging others to try out different brands and formulations. How Social Media Has Changed the Skincare Industry Skincare brands have recognized the immense power of social media and adapted their marketing strategies accordingly.

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American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

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Marketing Therapy Med Spa Social Media 88

Lipgloss and Aftershave

MAY 3, 2024

Face Reality Skincare, an award-winning acne brand, is launching a new and improved Brighten-C Mask which has been enhanced to offer even greater skin tightening and brightening benefits.

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Vitamin C Partnerships Hyperpigmentation Branding 52

Lipgloss and Aftershave

AUGUST 11, 2023

The Acne Expert Success Team [Success Team] at Face Reality has a singular focus and that is to help estheticians win! We discovered the Success Team on a tour of the Face Reality acne clinic and corporate office in Danville, CA.

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Branding Training Education Retail Products 52

American Esthetician Organization

AUGUST 30, 2023

Moreover, beauty businesses in close proximity can collaborate and create partnerships to offer exclusive packages and promotions, further enticing customers. High-End Salons and Their Real Estate Choices High-end salons often strategically select their locations to align with their brand identity and target clientele.

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American Esthetician Organization

AUGUST 30, 2023

Moreover, beauty businesses in close proximity can collaborate and create partnerships to offer exclusive packages and promotions, further enticing customers. High-End Salons and Their Real Estate Choices High-end salons often strategically select their locations to align with their brand identity and target clientele.

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Esthetics Salon Branding Skincare Routine 88

American Esthetician Organization

OCTOBER 23, 2023

Building a professional website Invest in a professional website design that accurately reflects the massage therapy business brand and services, captures the attention of visitors and is optimized for SEO. In this blog post, we explore the best methods that massage therapists can use to reach their target audience and grow their practice.

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Marketing Social Media Therapy Networking 88

American Esthetician Organization

OCTOBER 27, 2023

By connecting with other businesses, whether they are related to the beauty industry or not, mutual recommendations and partnerships can be created that have the potential to significantly increase visibility and attract more clients. How do I build a strong online presence on social media platforms?

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Marketing Salon Social Media Networking 88

California Skincare Supply

JANUARY 6, 2022

Men's skincare is definitely having a moment and estheticians need to get on board! In fact, at present, a large portion of the market share would seem to be going to independent over-the-counter brands and drugstore cosmetic labels, who have recognized the demand and are bringing more men’s products to the shelves. The reports are in.

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Skincare Facials Marketing Esthetician 52

New Age Spa Institute

JANUARY 4, 2024

The importance of industry partnerships in the world of aesthetics and wellness cannot be overstated. Working alongside big-name brands such as Sheerwave, Rejuvapen, CryoClear Pen, Zemits, and many more, has allowed us to offer a diverse and comprehensive curriculum. Thank You, Supportive Beauty Professionals!

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Esthetics Continuing Education Continuous Education Education 40

Artistic Nails & Beauty Academy - Beauty Industry

AUGUST 1, 2023

Spa Esthetician As a spa esthetician, your main focus will be providing clients with treatments around their skincare needs. The main concern of a spa esthetician is to identify problem areas and recommend a personalized skincare solution. This makes you an ideal candidate to represent different renowned brands.

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Makeup Sales Work-Life Balance Social Media 40

NIMA Institute

JUNE 30, 2023

Reputable Training Institution: Nima has earned a strong reputation as a leading provider of medical esthetician training. Their program includes modules on branding, marketing strategies, patient consultation, and legal considerations. In this blog, we will explore how you can acquire Botox and filler training through Nima.

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Training Medical Esthetics Ethics Esthetics 52

Lipgloss and Aftershave

SEPTEMBER 11, 2023

Lasting skin correction requires a partnership of both the client and the skincare professional working towards a common goal. I created the Aria so that estheticians could have a limitless variety of modalities that they could add to any treatment that included hydrodermabrasion using the Element.

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Chemical Peels Clinic Hydration Hyperpigmentation 52

Style Seat - Business Growth

JULY 23, 2024

Common options include sole proprietorship, partnership, limited liability company (LLC), and corporation. Provide proper training Even the most experienced spa professionals will need some training to ensure they understand and align with your spa’s specific protocols, standards, and brand identity.

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Legal Customer Service Sanitation Marketing 40

Style Seat - Business Growth

JULY 23, 2024

Common options include sole proprietorship, partnership, limited liability company (LLC), and corporation. Provide proper training Even the most experienced spa professionals will need some training to ensure they understand and align with your spa’s specific protocols, standards, and brand identity.

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Legal Customer Service Sanitation Marketing 40

Lipgloss and Aftershave

MARCH 15, 2024

There was also a record number of brands exhibiting this year! We spoke with hundreds – literally hundreds of estheticians, spa owners, massage therapists, educators, brand owners, speakers, and industry experts who all had overwhelmingly positive feedback about how much they were learning! “We

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Medical Branding Education Hair Removal 52

Lipgloss and Aftershave

MARCH 27, 2025

At the heart of this haven is Andrea Houston, a passionate and dedicated solo esthetician whose mission is to provide real, lasting results for her clients. Whether youre a client looking for expert guidance or an esthetician seeking inspiration, Andreas story is a shining example of passion, skill, and commitment in the skincare industry.

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Lipgloss and Aftershave

APRIL 17, 2025

An Immigrant Estheticians Journey from $50 to a Multi-Award-Winning Spa and a Partnership with a Skincare Powerhouse At L+A, were honored to feature passionate professionals who are helping shape the future of skincare, and this months spotlight is truly extraordinary. In partnership with our Diamond Sponsor, M.A.D He took M.A.D

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Skincare Customer Service Branding Skincare Brands 52

Lipgloss and Aftershave

APRIL 4, 2025

Their Herbal Hydroderm Facial, created in partnership with DermaJEM, delivers luxurious rejuvenation using plant-based ingredients and high-tech hydrodermabrasion. This science-backed natural skincare approach is redefining how medical estheticians build protocolsmaximizing efficacy while minimizing reactivity.

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