American Esthetician Organization

SEPTEMBER 27, 2023

Are you looking for ways to promote your skincare business and increase brand awareness? From identifying your target audience and developing a strong brand message, to utilizing digital marketing strategies such as influencer collaborations and content creation – you’ll learn how to draw in more customers while also increasing revenue.

Marketing 88

Marketing Skincare Social Media Branding 88

American Esthetician Organization

OCTOBER 16, 2023

However, the skincare industry is highly competitive and successful brands must utilize effective strategies to stand out and grow their businesses. Key Takeaways Leveraging social media to advertise skincare products, email and content marketing are all effective ways of boosting online sales.

Sales 88

Sales Marketing Skincare Social Media 88

American Esthetician Organization

OCTOBER 11, 2023

There are so many aspects of the beauty industry that require successful marketing in order for brands to thrive. Key Takeaways Establish a strong digital presence through websites, social media and email marketing. Are you looking for ways to grow your beauty business?

Marketing 88

Marketing Social Media Branding Sales 88

American Esthetician Organization

OCTOBER 13, 2023

From building a professional website that highlighting your services and setting up referral programs to utilizing digital tools like social media; these easy steps will not only get more clients but also turn every one of them into recurring customers.

Tools 88

Tools Marketing Esthetician Social Media 88

American Esthetician Organization

SEPTEMBER 13, 2023

As pet owners become more educated about skincare ingredients and practices, they seek out products that align with their own values and preferences. Brands have recognized this demand and have started to cater to these preferences, offering pet skincare solutions that mirror those found in human skincare routines.

Marketing 164

Marketing Skincare Skincare Brands Skincare Routine 164

American Esthetician Organization

OCTOBER 2, 2023

Leverage video marketing on YouTube – upload educational content such as helpful tips, tutorials and customer testimonials. Harness the power of social media marketing to connect with existing customers & generate leads by creating buyer personas.

Marketing 88

Marketing Social Media Tools Branding 88

American Esthetician Organization

OCTOBER 20, 2023

Canva offers a suite of features that enable marketing teams to quickly produce appealing visuals while maintaining corporate branding needs. Post Planner streamlines social media management by providing strategies for reaching target audiences on relevant channels such as Twitter, Instagram or Facebook.

Tools 88

Tools Marketing Social Media Customer Service 88

Renee Rouleau

MARCH 10, 2023

It doesn’t help that the wealth of information found on social media can often leave us feeling more confused than educated. A big reason for this is that a lot of those scents are proprietary, so brands didn’t want to disclose them. In the EU, brands are required to list certain fragrance compounds.

Skincare 195

Skincare Irritation Ingredients Sensitive Skin 195

American Esthetician Organization

OCTOBER 4, 2023

In this article, we’ll be exploring 7 proven marketing strategies that will help you increase your brand visibility and gain more clients. Measuring success using data – driven insights helps identify the most successful strategies which allow branding information to be adjusted accordingly for future campaigns.

Marketing 88

Marketing Social Media Branding Therapy 88

American Esthetician Organization

OCTOBER 6, 2023

In this blog post, we will explore successful marketing approaches tailored specifically for the massage and med spa industry, ranging from digital campaigns to hands-on tactics – in order for you to increase brand awareness and client base. Ready to learn more?

Marketing 88

Marketing Therapy Med Spa Social Media 88

My Salon Suite

JANUARY 11, 2024

Visualization: Seek inspiration from industry trends, successful entrepreneurs, and lifestyle images that resonate with your brand. Consider networking opportunities and applying for a continuing education scholarship with MY SALON Suite. Download MY SALON Suite’s App to watch on-demand Education Episodes.

Work-Life Balance 98

Work-Life Balance Salon Social Media Marketing 98

American Esthetician Organization

OCTOBER 30, 2023

Leveraging the reach and influence of influencers or micro – influencers to generate positive reviews or user generated content helps promote products, increase brand visibility, build customer trust and develop authentic relationships with target audiences.

Marketing 88

Marketing Social Media Sales Branding 88

My Salon Suite

AUGUST 26, 2024

As entrepreneurs and brand builders, you understand the power of connection and community. Aligning your brand with a charity not only makes a significant impact but also brings numerous benefits to your business. Why Align Your Brand with a Charity? Enhanced Brand Image Associating your brand with a reputable charity like St.

Branding 52

Branding Social Media Salon Hospital 52

Nutritional Aesthetics Alliance

MAY 2, 2023

Jackie is not only a Holistic Brand Strategist, but is also an advocate for spreading love, positivity, and encouragement to all those around her. And the consulting for Wildling Dreams happened because other brands and people in the holistic field, needed support. We knew that brands changed ownership by using the products.

Skincare 195

Skincare Social Media Work-Life Balance Branding 195

New Age Spa Institute

AUGUST 1, 2024

Here at The New Age Spa Institute, this passion for continuing education is what sets us apart in the nation. and “How Brands Are Leveraging AI to Grow Their Business” provided valuable insights and data, painting a comprehensive picture of the beauty landscape in 2024 and beyond. This is why we live by the motto “Learning never stops!”

Esthetics 52

Esthetics Education Innovations Marketing 52

Pivot Point International

JANUARY 14, 2025

Elevate Makeup Education with MuseBeauty.Pro on LAB Are you searching for top-tier resources to enhance your beauty schools makeup curriculum? MuseBeauty.Pro is renowned for its dedication to empowering schools, educators, and learners with: Professional-Grade Makeup Kits: Tailored to suit every budget and curriculum.

Social Media 52

Social Media Makeup Ethics Education 52

Lipgloss and Aftershave

SEPTEMBER 3, 2024

Christal George is the pharmacist turned esthetician who uses her medical education to understand the science of ingredient technology when investigating brands that she carries in her spa. When she was looking for a brand of skin care to treat compromised skin, she loved what she saw in Hale & Hush.

Branding 52

Branding Training Medical Customer Service 52

Lipgloss and Aftershave

FEBRUARY 8, 2024

Skincare, Alumier MD, XCellarisPRO, Dermaquest, and Dermologica and the feedback was very similar from all of these brands in terms of the approach that they are encouraging their professionals to take with clients. The overwhelming theme is that brands are encouraging estheticians to focus on a macro approach to the client’s skin health.

Skincare 52

Skincare Social Media Ethics Branding 52

Les Nouvelles Esthetics & Spa

JANUARY 31, 2024

As an esthetician and product developer, deeply immersed in the world of skincare education, I’ve personally navigated this journey and am here to empower my fellow beauty professionals embarking on the exciting business endeavor of creating your own products! You’re not just elevating your brand, but the industry as a whole.

Social Media 78

Social Media Branding Skincare Education 78

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. She also has more than 1 million followers on social media, including Instagram and TikTok. “So,

Branding 36

Branding Marketing Social Media Skincare Brands 36

Lipgloss and Aftershave

APRIL 23, 2024

L+A is back for its 5th year as the Official Social Media Commentators of the Las Vegas 2024 IECSC. This year we will be joined by Pure Spa Consulting , owned by Mimi Bourgeault and Michael Gdowik who will be on hand sharing in all the fun of working with the amazing brands that we love exhibiting at the event! A $90 Value!

Social Media 52

Social Media Branding Education Marketing 52

Lipgloss and Aftershave

OCTOBER 23, 2023

I was on site helping Kelli with social media during the event. Char Fontanills went on to start her own skincare brand. Stephanie Andersen went on to work with countless brands in the industry, became ASCP’s Esty Of The Year in 2023, and founder her own non-profit foundation.

Partnerships 98

Partnerships Lash Lift Social Media Makeup 98

Pivot Point International

SEPTEMBER 3, 2024

Now available on Pivot Points LAB , the Discover Davines Schools Partner Program integrates advanced techniques, industry trends, sustainability insights and the Davines brand philosophy to prepare students for a successful career in the beauty industry. Why Choose the Discover Davines Schools Partner Program?

Social Media 52

Social Media Sustainability Download Education 52

Lipgloss and Aftershave

JANUARY 14, 2024

“I take pride in educating clients of all ages on how to take the proper care of their skin, and how diet, sun, stress, hormones, and medication can affect it. I started out by following her on the Educated Therapists Facebook page. Additionally, 50% of adult women get acne and the cosmetic industry fails to recognize it.

Branding 52

Branding Treatments Social Media Skincare 52

Atelier Esthetique Institute of Esthetics

MARCH 11, 2024

Plus, some of my credits from my dentistry education transferred over, so I finished faster.” Grace Miou, Class of Dec 23 : “I started working for a pro skincare brand as a professional social media marketing manager. I learned so much by watching and I knew I could learn so much by doing.

Esthetician 78

Esthetician Waxing Social Media Skincare Brands 78

American Esthetician Organization

SEPTEMBER 29, 2023

Discover strategies admired brands are using, the different marketing channels available, as well as the opportunities and trends for future success within this booming industry. It’s time to explore how trendsetting businesses are utilizing effective health and wellness branding and promotion tactics.

Marketing 88

Marketing Social Media Branding Technology 88

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

AAAMS

JUNE 20, 2024

Online communities: Online medical forums, including networking and social media platforms, allow you to meet professionals worldwide. Share experiences, participate in regular discussions and get advice from experts on social media platforms like LinkedIn or X, formerly Twitter.

Networking 52

Networking Medical Social Media Continuing Education 52

Associated Skin Care Professionals

AUGUST 16, 2023

The Dove Self Esteem Project is the world’s largest provider of self-esteem education, as evidenced by its partnerships with nationally and internationally recognized brands like UNICEF, Girl Scouts of the USA, and Cartoon Network. 3 Some key findings from Dove’s survey show: 52% of girls report social media causing low self-esteem.

Social Media 40

Social Media Partnerships Branding Education 40

Spa Executive

MAY 25, 2023

Most spas don’t have the luxury of dedicated marketing teams, so managers and directors who are already stretched thin must take on the responsibility of building the brand. By leveraging social media, spas can raise brand awareness, market their services, and maintain connections with guests even after they leave.

Marketing 52

Marketing Social Media Branding Sales 52

Lipgloss and Aftershave

MARCH 15, 2024

L+A Official Social Media Commentators of IECSC NYC L+A Co-Founders, Barry Eichner + Jenni Nagle spent time as the Official Social Media Commentators for the International Esthetic, Cosmetic and Spa Conference in New York, which gave them backstage access to everything! We loved the energy at the event this year!

Medical 52

Medical Branding Education Hair Removal 52

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. She also has more than 1 million followers on social media, including Instagram and TikTok. “So,

Branding 28

Branding Marketing Social Media Skincare Brands 28

The Dermatology Digest

DECEMBER 4, 2023

Whitney Bowe discusses branding and marketing pearls, including real-life anecdotes and experiences as well as best practices for developing and sustaining social media content and engagement. She also has more than 1 million followers on social media, including Instagram and TikTok. “So,

Branding 28

Branding Marketing Social Media Skincare Brands 28

The Dermatology Digest

FEBRUARY 12, 2024

For weeks, actor Michael Cera has been in the news and across social media promoting his ‘namesake’ brand, CeraVe. “From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA.

Social Media 36

Social Media Branding Marketing Partnerships 36

Starpil Wax

JANUARY 12, 2024

Working as an esthetician can lead you to be a brand representative, corporate educator, or even a content creator for some of the biggest brands in the world (like Starpil!). You need to be at least 17 years old and have some high school education to start training in most states.

Esthetician 98

Esthetician Waxing Esthetics Waxing Specialist 98

American Esthetician Organization

NOVEMBER 26, 2024

When clients leave your spa feeling satisfied and confident, they’re more likely to share their positive experiences with friends, family, and social media followers. Clients recognize the LYCON brand as a symbol of quality and luxury, which enhances your professional reputation and sets you apart from competitors.

Waxing 68

Waxing Esthetician Hair Removal Innovations 68

New Age Spa Institute

MARCH 6, 2024

Our journey to the Aesthetic and Anti-Aging Medicine World Congress (AMWC) Americas in Miami Beach is a testament to our never-ending quest for knowledge, innovation, and excellence in the beauty and wellness education sector. Our continuing education tracks are designed to elevate estheticians to true professionalism.

Innovations 52

Innovations Continuing Education Continuous Education Esthetics 52